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Digital Fashion Unit Briefing

2013
by

Ben Trill

on 30 September 2014

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Transcript of Digital Fashion Unit Briefing

DIGITAL FASHION
Ref: FSH451

Level: 4
Credit Points: 20
Weighting: 1.0
Study Time: 200 hours

Kim Adams
Alice Farrow
Digital Pattern Cutting
TASK
Choose a brand and explore the target market
Research and develop designs suitable for a range of T-shirt prints.
Considering scale, narrative, size, and placement.
The design range of T-shirts will be created using relevant digital software.

You will be introduced to the Lectra fashion specific software packages and produce a full scale computer generated pattern for a basic t-shirt and constructed using specialist industrial equipment. You will produce a swatch of your designs.

Design and produce an A4 publication/manual outlining the process.

Including an evaluation and reflection of the creative process and technology, your own experience and potential use in future practice.
Maria Grachvogel is a well loved label of all aficionados of fine design. Established in 1994 and shown for the first time at London Fashion Week in 1995, the Maria Grachvogel label is a secret of many of the world’s most stylish women including Angelina Jolie, Marie Helvin and Yasmin Le Bon.
A1 To give an understanding of industry standard fashion specific technologies.


A2 To develop skills in the creation and presentation of a body of work using fashion specific technology.

A3 To examine concepts and interpret current principles of fashion products in a context of ‘hybrid’ design methodologies which engage with multi-disciplinary creative mediums of future practice.

A4 To Examine concepts and interpret current principles of fashion products in context of 'hybrid' design methodologies, which engage with multi-disciplinary creative mediums of future practice.
Aims
On completion of this unit you will be able to:

LO1 Demonstrate competence in the use of industry standard fashion specific technologies through comprehensive demonstration of technical processes.

LO2 Demonstrate presentation and organisational abilities through the effective communication your body of work.

LO3 Demonstrate in an evaluative and cohesive debate the currency of concepts and principles of fashion products in a context of ‘hybrid’ design and which engage with multi-disciplinary mediums of future practice.

Learning outcomes
Aldrich, W. (2008) Metric pattern cutting for women’s wear. Oxford: Blackwell.
Bruzzi, S & Church Gibson, P (Eds) (2000) Fashion Cultures: Theories, Explorations and Analysis London: Routledge
Szkutnicka, B. (2010) Technical drawing for fashion: London: Laurence King/Central St Martins.

Recommended
Beazley, A. / Bond, T. (2003) Computer-aided pattern design and product development. Oxford: Blackwell.
Breward, C (2003) Fashion Oxford: Oxford University Press
Cooklin, G. (2006). Introduction to clothing manufacture. Oxford: Blackwell Science.
Guerrero, J. (2010). New fashion and design technologies. London: A & C Black.

Reading List
Laser Cutting
DIGITAL FASHION
Maria Grachvogel
A4 bound manual to include:
All experimentation presented digitally
Documented workshop evidencing processes using imagery and text
Research, theory  and developmental work
Colour-ways and fabric swatches (digital)
Range of designs for T-shirts with technical drawings 
Evidence of digital patterns with lay plans
Digital pattern progression
Include a researched, 800 word critical and evaluative written piece
with two images and an academic bibliography.


T-Shirt – (in plain fabric)

Printed fabric swatches - presented on a card hanger
What will you submit to evidence this….
LO4 Demonstrate in an evaluative and cohesive debate the currency of concepts and principles of fashion products in a context of 'hybrid' design and which engage with multi-disciplinary mediums of future practice
Full transcript