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Short Video for Business

Your business should be creating, sharing, and sustaining video content. Here's how, when, and why.
by

Chris Cavallari

on 22 September 2010

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Transcript of Short Video for Business

SHARE CREATE SUSTAIN Equipment lights
camera
tripod!
audio
Production write
shoot
repeat Post Production Editing
Graphics
Music Don't worry, we'll fix it in post! When Video? How Video? Why video? Live or taped? location, location,
location what's your subject?
where will you shoot? Interactivity Be Social
Be Informative
Be Reliable
Understand stats Relationships Consistency is
the key to all relationships
recognition
loyalty
trust Uses product demo
event promo
brand recog Consistently Quality Content audio
video
writing grab attention (7 seconds)
inform
brand loyalty
word of mouth marketing Every good story begins with words. Use the tools at hand to provide the
ultimate in value. the social medium The social in social media Chris Cavallari Social video producer chris@filmosity.com
www.filmosity.com
207.619.4614 comScore - Dec 2009
178 million pr/eyeballs
33.2 BILLION videos comScore - Oct 2009
167 million pr/eyeballs
27.9 Billion Videos 24 hours of video per minute
2 billion views a day. Social Media Mobile Web
Apps Twitter
Facebook
Yelp
Foursquare
Gowalla
Others VIRAL Your video will not go 1 in 4 U.S. Adults use mobile apps Twitter Now with new media smell! What are your goals? comScore - May 2010
183 million viewers
186 videos per viewer
144 mil viewers on Google What's the world's largest search engine Largest Search Engine? Largest Video Site? Who owns YT? You don't make viral video. Viral video makes YOU. sawubona @Filmosity @PTVagabond MASTER the rules
Before you
BREAK the rules
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