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BUS130 Social Cafe Marketing Plan
Transcript of BUS130 Social Cafe Marketing Plan
Social Café Current Trends Market Needs Competitors/Key Players The
P's Product Price Place Promotion Target Market Environmental Factors Simplicity! >"Convenient Communication" positioning
>Easier solution for managing social media connections than stand alone apps
>Makes it easier to stay in touch with friends, family, and communities with various social media tastes >Status Quo Pricing
>Cost: Free lite version with ads or $1.99 without ads. Pay version helps cover production costs
>Competitor's apps are often free with pay versions available
>Goal: Match competitors, but pull ahead as the "One-Stop-Shop" for all social media needs >Available virtually directly or through wholesalers
>Offered in app stores and homepage
>Simple system of tracking downloads
>Opportunity for non-virtual app distribution at PR events.
>No Brick and Mortar to keep overhead down >Objective: Spread knowledge of new social media software, using paid and unpaid mediums
>Align all promotional activities via IMC
>Offer events in target areas which highlight the desired brand positioning
>Train all brand ambassadors to withhold the brand standards
>Influence brand awareness on various social media outlets. Promotional Mix Advertising:
-OOH Public Relations
-Events Sales Promotions
-Event deals Personal Selling
-Customer service >Technology-Based
>Organizes social media networking
>Many outlets - One interface >Technology
>Social/Cultural >Primary: Adolescents with social media access
>Secondary: College aged young adults
>Tertiary: "Empty Nesters" #THANKS