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Hayday 2010

How friends change everyting
by

Willempje Vrins

on 29 April 2010

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Transcript of Hayday 2010

Willempje Vrins Social Game Design How friends change everything Onderzoeksprogramma
Applied Game Design Onderzoek en ontwerp ten bate van het creatief toepassen van games in contexten In less than three years our friends have changed the way games are played and developed. The Facebook platform has been at the forefront of massive disruptions in who plays games, how games are discovered, distributed, designed and operated, and how games monetize and leverage device capabilities. new emotions to emerge: social emotions Facebook case New language Gareth Davis: "The iconic social game
that changes everything is still ahead of us" Being social
Admiration
Self Expression Coorperation, nurturing, care taking, flirting, visiting
Competition, compare, ranking, checkin in with friends
Reciprocity, gifting, liking, building trust new content a Multi-device platform social gaming service A new main stream mass market audience
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