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lucia chung

on 1 May 2014

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Transcript of psychology

2.personality psychology
(i)social cognitive
(ii) bio psychological
3. body language

what is psychology?
psychology is a study of mental functions and behavior of human .

the word of psychology come from a Latin word,
psukhē(psycho), meaning "breath", "spirit", or "soul"
logos(logy), translated as "study of" or "research"
. in other word the are called study of soul
personality psychology
what is personality psychology?
• Personality
◦ Distinctiveness
◦ Stability and Consistency
• Theory
◦ Social Learning perspective
◦ Humanistic
◦ Trait perspective
◦ Biological

personality psychology is a branch of psychology that studies personality and its variation between individuals.the studies is a dynamic and organized set of characteristics possessed by a person that uniquely influences his or her cognitions*, emotions, motivations, and behaviors in various situations. The word "personality" originates from the Latin persona, which means mask.

*cognition: conscious mental activities

Personality Psychology Theories

Biological psychology
social cognitive
Social Cognitive Theory

Social Cognitive Theory
is a learning theory based on the
that people
experiment of Bermuda
CONSUMER Psychology
The psychology of how consumers think, feel, reason, and select between different alternatives ,or how the consumer is influenced by his or her environment .

Celebrity endorsements
Discount Marketing
1.Who propose Biological Psychology
2.What is Big Five
3.What is the association between Genes and Personalities.
4.What causes the Personality Disorder
5.Examples of Personality Disorder
6.How to deal with these personality problems

Hans Jürgen Eysenck proposed Biological Psychology and this theory then developed into Big five theory by other psychologist afterward.
1.Who propose Biological Psychology?
2.What is Big Five
Big Five describes five-factor model of personality.
3.What is the association between Genes and Personalities.
By examining personality similarity between twin pairs,for identical twins, heritability estimates hovered around
, and
for fraternal twins
According to the study ,we found that character is something you are born with.
a. Heredity
b. The growth of brain
c. Environment
4.What causes the Personality Disorder?
1. Psychodynamic techniques, or Cognitive or
behavioral techniques
' approach:taking elements of different
schools as and when they seem to fit to an individual
6.How to deal with these personality problems?
1.Attention deficit hyperactivity disorder(ADHD)
the disorder is often inherited from one's parents with genetics determining about 75% of cases.
5.Examples of Personality Disorder is:
what cause ADHD?
Humanistic theories
Humanistic theories are focus of in human mind which is translate into your perception . the studies only deal with our self-esteem, self-fulfillment
Maslow theories "Hierarchy of Needs"
5 basic principal of humanistic psychology are:
1. Human beings, as human, supersede the sum of their parts. They cannot be reduced to components.
2.human are unique
3.human are conscious/aware
4.human being some choice, need of responsibility,
5.human are aim at goal aware of future events.
Body language
Body language refers to various forms of nonverbal communication
Type of body movement
1. Lowered heads indicate hide something or respect.
2. People with crossed arms are closing themselves to social influence. Though some people just cross their arms as a habit, uncomfortable .
3.If their hands are on their hips, they might be waiting, impatient or just tired.
4. If their hands are closed or clenched(in a fist), they may be irritated, angry, or nervous
5. A fast tapping, shifting of weight, laughing, or movement of the foot will most often mean that the person is impatient, excited, nervous, scared, or intimidated.
6. Some people may point their feet to the direction of where they want to go or sometimes their interest

Eyes movement
Full transcript