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Real Chocolate Company Strategy Implementation Analysis

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Jenny McKinnon

on 21 August 2014

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Transcript of Real Chocolate Company Strategy Implementation Analysis

Real Chocolate Company Strategy Implementation Analysis
Introduction
In this presentation we will look at...

The Real Chocolate Company

The Strategy

Competitors

Challenges including Quality and Demand

Implementing the Strategy

Recommendations
Real Chocolate Company
Demand
How much of a demand there is? Is it high enough?

Healthier options are becoming much more popular

The market is already very saturated

Real Chocolate Company will have the high quality edge
Competitors
Godiva Chocolatier

Russel Stover

Sees' Candies

Hershey
Quality
Only the finest, highest quality ingredients are used & no artificial preservatives

Ingredients arrive to factory daily to ensure freshness
Jenny McKinnon, Ross Sansom, Hassan Iqbal, Bola Mogaji and Luke Farrell
SWOT / PESTEL
Challenges Real Chocolate Company may face when Implementing the Strategy
Recommendations
Conclusion
New Range:

Cost.
Quality.
Demand.
Expand the diet range

Expand in to more countries

Look at pricing

Look at product ranges

Look at Expanding the Franchise
In this presentation we have looked at...


The Real Chocolate Company

The Strategy

Competitors

Challenges including Quality and Demand

Implementing the Strategy

Recommendations
How to Implement the Strategy
Strategy Implementation is the translation of a chosen strategy into organisational action, in order to achieve strategic goals and objectives.

Strengths
Not so many employees
Strong Franchise

Weaknesses
Price points

Opportunities
Open to new chocolate markets

Threats
Competitiors
Thank you for listening, any questions?
References
Sena, M. (2014), "Chocolate Industry Analysis 2014 - Cost & Trends", Franchise Help, Available at: <https://www.franchisehelp.com/industry-reports/chocolate-industry-report/>, [Accessed 2nd March 2014].

Strategic Management and competitive advantage concepts and cases (3rd edition jay b. barney, william s. hesterly)
Established in 1981 by Sarah Smith, Main St, Kingstown, Colorado

Offers a variety of over 300 chocolates & other confectionaries

235 employees across 5 Company owned stores

316 franchised stores in the USA

Implementing in Europe
Sugar Free Sales in Europe Account For...

7%
of the
UK
market

58%
of
Spain's
market

32%
of
France's
market

Moving to Europe:

entring new market
competitors
key locations

Strategy
Expand on the low sugar range of products including...






Release the range not only in the UK but across Europe.
Low sugar fudges and toffee apples
Low fat milk chocolate
Heavy feature on dark chocolate
PESTEL
Political - Political parties

Environment -The packaging

Sociological - The company image

Technological - The way the products are made

Economical - The cost of the product being made

Legal - The laws e.g. health and safety
2006
3.6%
9%
3 Important Organisational Policies
Organisational Structure
Management Control Systems
Compensation Policy
Structure/Culture
HRM
Marketing
R&D Info Systems
Action Plan
Full transcript