Lucas

Hello. We are group 22 and we will be exploring

the topic of evil marketing.

Is marketing evil.

First, we need to define what marketing is.

The American Marketing Association defines marketing as the activity set

of institutions and processes for creating, communicating, delivering and exchanging

offerings that have value for customers, clients, partners and society

at large.

Next we must develop a relevant definition of evil that

can be used to assess marketing practices, ethicist, Darryl Cohen,

who wrote a paper about evil in the business world,

states ethicists who study businesses and organizations typically attribute malevolence

and cruelty on the part of business people to either

a failure of moral reasoning or to a complete lack

of empathic imagination.

We must now discuss whether or not marketing can be

evil to do this.

We must analyze a few case studies.

The tobacco industry has notoriously been a critical example of

how marketing can be evil in recent years, the e

cigarette company, dual labs, was scrutinized by the press and

the FDA from marketing their products to teenagers.

The new york Times reported that Jewel had become the

iphone of e cigarettes, where products would appear on numerous

websites heavily used by students.

Jewel also reached out to influencers with large youth followings

advertising their products as cool and trendy instead of the

original purpose of trying to diminish tobacco addiction.

The marketing strategy that Jewel acted on clearly agrees to

the definitions of evil practices where the company maliciously intended

for young people to buy their products to boost sales,

ignoring the health costs they would face.

There are also cases where marketing has contributed to a

positive social impact, such as the Movember Foundation.

November is an annual event where people typically abstain from

shaving for the month of november to raise awareness for

men's mental health and suicide prevention, although many people think

november is just an idea it's success is due to

the highly successful marketing campaigns the foundation runs every year.

One example of this is the mute asking campaign.

November ran in 2017, where they released three videos before

world suicide prevention day, September 10, advocating for people to

allow men to open up about their mental health.

Now that we know that marketing campaigns can have either

a positive or negative social impact, we must now analyze

which marketing aspects cause harm and which are considered evil.

Lucas

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