ArcOne Marketing - Introduction Canada

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by Stephanie Boucher2 views·Updated Dec 14, 2020
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ArcOne Marketing - Introduction

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  1. Hi, everyone.
  2. And thanks for tuning in to the Ark one session.
  3. So we've been talking a lot about 2020 and what
  4. a weird year it's been.
  5. But was it really a year to forget?
  6. Well, for starters, we acquired two new companies within a
  7. week. And with all of the integration to be done,
  8. my home office quickly looked like this.
  9. There was so much to accomplish that I even had
  10. to hire a little bit of help.
  11. But despite all of the challenges that 2020 brought, we
  12. really persevered.
  13. For one, we've just reached 100 new distribution points across
  14. Canada for the Ark one brand taking our Gwen to
  15. places it's never been before.
  16. In less than a year.
  17. We already have over $500,000 worth of sales for Arc
  18. one. And lastly, back in September, we ran our first
  19. ever Ark won promotion and marketing campaign, and within just
  20. the first month we acquired over 930 campaign leads.
  21. That's 930 welders across North America who showed interest in
  22. purchasing an arc one helmet.
  23. So imagine the possibility for 2021.
  24. So with all this success We've also definitely learned a
  25. lot. For starters, we know that welders, for the most
  26. part by their helmets and filters for themselves, unlike other
  27. product categories, like face shields and brow guards, which are
  28. normally purchased by the company.
  29. But we also found that welders also work or interact
  30. in groups or also interact with other welders.
  31. And there is definitely a sort of C one want
  32. one phenomenon that goes on.
  33. It's kind of like when Apple launches a new product
  34. or a new iPhone.
  35. Once your friend has one, you automatically want one as
  36. well. And lastly, Walter has a very unique advantage over
  37. its competitors.
  38. And that's you guys are sales team.
  39. We have blip.
  40. And lastly, we have one big advantage that our competitors
  41. don't. And that's you guys.
  42. Our Walter reps offer a big advantage over our competitors
  43. because of our direct contact with the end user.
  44. If you compare us to a bigger brand like Miller,
  45. they don't have a sales team pushing solutions direct to
  46. the end user.
  47. You can't go onto their website and request to receive
  48. a call about their welding safety solutions.
  49. So our goal for 2021 will be thio Increase awareness
  50. for the Ark one brand by leveraging, of course, the
  51. Walter brand.
  52. We're also looking to increase cross selling opportunities between Arc
  53. one and Walter, which will in turn increase your opportunity
  54. sizes. Does this remind you of anything?
  55. You'll notice that it kind of looks like the snowball
  56. effect that we spoke about earlier during our marketing presentation.
  57. We're starting with something small and looking to grow it
  58. and create that snowball effect.
  59. We're looking to create something small and kick it in
  60. tow Overdrive to create large opportunities for the sales team.
  61. So throughout, 2021 will be using the same sort of.
  62. So, throughout, 2021 will be using the same model we
  63. touched on during our marketing presentation.
  64. But instead of doing this quarterly, this plan extends all
  65. throughout the year.
  66. So to give you a better so to give you
  67. a bit of a refresher, the plan will kick off
  68. in January with a legion within, So to give you
  69. a little bit of a refresher, the plan will kick
  70. off in January with an ad and legion campaign leading
  71. into the work.
  72. Smarter episode will then be re targeting these new leads
  73. during our second wave of advertising starting in August leading
  74. into you guessed it the well, better episode.