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WeChat Deep Dive
LY
by
LONG YAN
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3 views
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Updated Oct 31, 2021
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Chapters
00:00
Chapter 1
00:08
Chapter 2
01:26
Chapter 3
01:27
Chapter 4
04:07
Chapter 5
04:09
Chapter 6
05:20
Chapter 7
05:22
Chapter 8
06:37
Chapter 9
06:39
Chapter 10
06:52
Chapter 11
Audio Transcript
Auto-generated
00:00 - 00:04
Hello everyone. My name is long and I will be talking about we chat today
00:05 - 00:08
imagining is called vision, which means micro message.
00:10 - 00:16
We chat is presently the most popular social media platform in China,
00:17 - 00:21
of 16 to 64 years old in China. Use it.
00:21 - 00:28
Many user love use it as a walkie talkie because they don't need to know how to tap.
00:29 - 00:29
People.
00:29 - 00:35
Often send a voice message to each other which contents emotional information.
00:36 - 00:42
If we take a look at the bar chart with over a billion daily active user,
00:42 - 00:44
we tried this racket
00:45 - 00:46
the sixth mark,
00:47 - 00:53
all the social media platform in the world. I absolutely cannot live without it
00:54 - 00:56
because I can use it for everything.
00:57 - 01:04
I previously used to chat, send images, videos and documents to my context.
01:04 - 01:09
However, through its many programs, I also used to check whether play games,
01:09 - 01:11
all the food deliveries,
01:11 - 01:15
pay bills and the many more basically we chat is a super ipod.
01:16 - 01:24
That means all my daily needs if anyone wants to try it. My way chat ideas on the slide.
01:27 - 01:27
Mhm.
01:29 - 01:36
Which I start at 2011 which means it has a 10 years history during to the limited time.
01:36 - 01:39
I cannot go into details.
01:39 - 01:44
If you would like to know more details, please refer to my reference
01:44 - 01:48
we chat was developed by chinese
01:48 - 01:52
Tyche giant named the 10 cent before we chat.
01:52 - 01:57
Most chinese were using another tencent messaging
01:57 - 02:01
app called QQ Wechat got 100 million
02:01 - 02:05
Users within 40 months which is much faster
02:05 - 02:10
than many other platform because it allows users to
02:10 - 02:15
import their contacts from 22 and 22 don't allow
02:15 - 02:18
users to send voice messages at the time.
02:19 - 02:23
In the past 10 years we chat has been actively
02:23 - 02:28
updating and improvement to meet the changing needs of its users
02:29 - 02:30
over time.
02:31 - 02:34
Two features that I would like to highlight include
02:34 - 02:39
the official account and the digital right envelopes.
02:40 - 02:40
Yeah,
02:41 - 02:44
for official account is translated
02:44 - 02:47
to a new level of convenience.
02:47 - 02:52
For example a logistic company official account can allow me
02:52 - 02:58
to track a personal few complain and make a reservation.
02:58 - 03:01
The bank official count can allow me to check
03:02 - 03:08
bills, created limits and transaction records
03:09 - 03:10
again
03:10 - 03:13
what you typically do
03:13 - 03:19
in separate apps. You can all do it within reach that I also
03:20 - 03:25
Love the function of sending digital envelopes because it
03:25 - 03:30
sailed trace during 2016 Chinese new year eight billion
03:31 - 03:34
digital right envelopes were sent out.
03:34 - 03:40
I also liked the gamey fiction involved
03:41 - 03:46
which we chat are long user to send a digital
03:46 - 03:50
right envelopes to a group of people off in time.
03:51 - 03:54
The quantity is less than the number of people in
03:54 - 03:58
the group so people have to fight for it.
03:58 - 03:59
The amount
03:59 - 04:02
to each person could be random number.
04:02 - 04:06
It's interesting to see who gets the highest amount.
04:07 - 04:07
Mhm.
04:11 - 04:14
Which hat has a pro social aspect
04:15 - 04:16
For example
04:19 - 04:23
when you are lonely and hope to find someone to talk to.
04:23 - 04:28
You may use shaking feature to connect you with another person
04:28 - 04:33
who is also willing to be found through phone shaking function.
04:33 - 04:37
Sometimes it is just easier to chat with
04:38 - 04:39
stranger.
04:42 - 04:47
However many companies relationship with Tyson and is at least
04:47 - 04:52
a risk factor as a witch hat is so popular.
04:52 - 04:55
Many companies depends on their
04:56 - 05:02
exercise. Two which had to make a profit if someday.
05:02 - 05:04
Tencent decided to increase their fees.
05:05 - 05:10
These companies may be negatively impacts immediately.
05:10 - 05:14
I think it sounds risk where it seems like we
05:14 - 05:17
chat is the number one social media platform this way
05:24 - 05:27
which has been widely used in the education.
05:30 - 05:35
Figure one shows that many officials reach out to count past the health
05:36 - 05:38
information to users.
05:38 - 05:45
This is official account for new parents and allow user to ask questions
05:46 - 05:46
and
05:47 - 05:50
read reliable information about the brace
05:51 - 05:51
feeling
05:57 - 06:00
Figure two shows that students can submit
06:00 - 06:02
their assignment to
06:03 - 06:06
of course official which had account
06:12 - 06:18
Figure three shows student can you switch hat for in class interaction
06:22 - 06:28
Table four shows what teacher can use which had to do in general for example,
06:28 - 06:33
they use it to create a multi waiting learning environment.
06:33 - 06:34
And the proud
06:34 - 06:35
feedback
06:42 - 06:45
here is my reference page
06:46 - 06:52
Which includes two academic articles and the four other resource.
06:52 - 06:54
Thank you for listening
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