BUHI Presentation

CA
by Christine Apina14 views·Updated Dec 12, 2020
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  1. Hello, everyone.
  2. My name is Cristina Pena, and this is my presentation
  3. for the Boogie board of directors.
  4. We begin first with our CMO goals, which were the
  5. goals that were given to me at the beginning of
  6. the project, starting with number one.
  7. Spend entire budget, which was a $5000 budget each week
  8. that didn't roll over to the next week and also
  9. to do so wisely, with E second goal being to
  10. grow brand awareness and then, of course, increasing engagement and,
  11. most importantly, sales.
  12. My personal goals for this project, we're to help in
  13. exceeding the 10,000% or I'm sorry, 10% of last year's
  14. sales to introduce bookie culture to know the target audience,
  15. create lifelong customers and then, of course, capitalizing on any
  16. increases, whether it be revenue, content, awareness, engagement.
  17. With that, I wanted to ensure that anything that did
  18. work we would continue to capitalize on.
  19. I have submitted my marketing plan inthe e portfolio.
  20. What you'll see here is what I found to be
  21. the most important parts of the fat marketing plan.
  22. Number one, knowing our competition, who they are, what they're
  23. doing if they're using social media marketing, et cetera.
  24. Also the trial and Arab period that I had gone
  25. through to see which platforms worked, which ones didn't and
  26. what contents were which one and what content didn't as
  27. well as SWAT analysis.
  28. Um, with that, what were our strengths?
  29. Our weaknesses are opportunities and our threats and then having
  30. the best of both worlds, meaning we have a quality
  31. product at a cost effective, Um, that is cost effective.
  32. And that is having best the best of both worlds.
  33. A SZ faras the strategy that I used on the
  34. simulation I started with the editorial calendar that waas two
  35. weeks of pre planning for whatever content would be used
  36. posts. And so that's what I have listed here.
  37. Creating quotes and hashtags used specifically for boogie platforms.
  38. Time to posts Influencers, which wants to use which ones
  39. not to use content.
  40. Organic um, versus promoted and also creating the brand or
  41. continuing to build bookies brand When it came to our
  42. target audience, we geared that down to men and women
  43. ages 18 to 36 specifically women, due to the fact
  44. that they continue to utilize luggage, bags, purses, they are
  45. our main go to.
  46. So that was something that we were able to find
  47. us faras the content we were able thio also her
  48. find out that outdoor content, anything travel wise outdoors with
  49. and without product and then our secret sauce as faras
  50. the platforms became instagram.
  51. They definitely are a secret weapon and they are able
  52. to build a well awareness engagements.
  53. And you will see that in the numbers here in
  54. a little bit.
  55. All right.
  56. And then as far as the channels that were used,
  57. that would be our instagram, Pinterest, Facebook, Twitter linked in
  58. and also YouTube.
  59. You can see with the numbers starting with one to
  60. number 66 being the less least best and, of course,
  61. number one being the best.
  62. When it came to be platforms and social media marketing
  63. for bookie, we were able to handle the crisis with
  64. Taylor Swift very quickly.
  65. We made it urgent.
  66. So by clearing our editorial calendar for the week, we
  67. were able to input content that would help us, um,
  68. to get things going again for bookie making a public
  69. announcement as faras the note and being found and the
  70. content that was posted that was all inaccurate and we
  71. were falsely accused.
  72. So with that, what we're able to do is turn
  73. that around by then posting and highlighting our, um, warehouses
  74. and our workers and where they were and knowing we're
  75. showing our followers that it is not international.
  76. We also used Facebook and Instagram to turn around the
  77. content just because that is what was initially where the
  78. initial post were placed.
  79. A SZ faras Taylor Swift post.
  80. So that is the reason why we went with them,
  81. All right.
  82. And now for the good stuff, right?
  83. We want to know the company growth and budget costs
  84. a ce faras what was put in and what was
  85. three outcome.
  86. So what we have first is the revenue.
  87. With these short couple weeks that we were able to
  88. engage with social media marketing, we're able to increase in
  89. 400,000 dollars in revenue.
  90. Along with that, with engagement and awareness, we were able
  91. Thio have over 34 million impressions, 1.5 million engagements, over
  92. half a million clicks, over 300,000 shares, and over 100,000
  93. followers. So great, great, um, increases and engagement, especially in
  94. building the bookie brand and then also a ce faras
  95. the budget, Um, that again was the $5000 per week,
  96. which totaled out to about $60,000.
  97. All right, so as far as the bookie summary, this
  98. is really quick to sum it up a ce faras
  99. the goals.
  100. I want to say that booty can create its own
  101. international, um, brand.
  102. It will continue with the budget.
  103. Um, if we want to go ahead and increase that,
  104. we'd be looking at I propose $100,000 as faras the
  105. budget. Since we were able to make more profit over
  106. $375,000 that would be a great investment of just 100,000
  107. to put more content and promote a content out there.
  108. And then I do foresee, um, great beings in the
  109. futures for us increase with boo.
  110. He and it's company.
  111. So thank you.