Factors and Market

Hello Aaron.

This is really can take off today.

I want to present you marketing plan for Sofina Foods

are going to take a look at the external influences

that can impact the industry as well as marketing analysis

of european cheeky market and find out if there is

an opportunity for Sofina foods to engage through this market.

But for now, let's take a closer look at our

company. The final food is in the industry of shipping

and distribution of food commodities.

Their most popular product is cheap and they have already

established a strong presence in the Middle East, but today

there's a new target for them expand operation into europe

and let's see if there's some external influences that can

impact this decision.

The first thing is farming industry, large losses at the

beginning of the pandemic happened in the farming industry, downfall

of demand shutdown of businesses, rising unemployment, shortage of farmers.

All that has been happening for the last two years

and which can still, I can still see the effect

of those challenges.

Another thing that happened is no farmers, no food movement

that is originally happened in India, but now what are

Canadians and americans are heavily concerned about safety regulations and

government protection of farmers.

And now the industry they have been heavily affected by

some of the influences is shipping downsizing of commercial cargo

ships has been happening for the last two years, same

reason, downfall of demand and shortage of people.

But there was one accident has happened recently this year.

Evergreen and it shows it shipping oversee can have some

unprecedented challenges that must be accounted for but do not

let it scares me.

Let's take a look at the market, european market over

cheap. The number of vegetarian has nearly doubled for the

last four years.

This is unprecedented numbers.

This is huge for subpoena food is a big opportunity,

but vegetarianism is one thing.

And chickpeas, a product is completely different Chickpea production increase

over 300% in the last year.

Chip is a popular product.

The number of products that launched with the B protein

is increasing to 30% for the last 10 years.

The chickpea market is booming.

Another statistic that we can see Is that annual value

of Chickpea imported to the U.

has increased by 62% over the last years and will

increase. It will be increasing because this is growing market

and this is a huge opportunities for Sofina foods with

their quality, chippy and experience in the in the industry.

So now let's just sum it up.

External factors.

Of course, pandemic has left the shipping, distributing and farming

business with several challenge that will take some time to

recover and get back to normal.

But market european cheapie market has grown and grown fast,

and Sofina food has a real opportunity to engage and

be part of this booming market.

Thank you

Factors and Market

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