Misinformation on social media is themain cause of high rates of vaccine hesitancy.

AF
by Alex Fotiadis1 view·Updated Feb 25, 2021
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  1. good morning burns lengthens.
  2. First of all, let me thank you for the opportunity
  3. to work as a consultant in your strategic communications campaign.
  4. It is a true honor and a pleasure.
  5. Now I will get directly to the main point identified,
  6. based on based on the report from Sky News and
  7. my research misinformation on social Media as the main cause
  8. off high rates off vaccine hesitancy.
  9. According to a research, approximately 23 to 26% of YouTube
  10. videos were misleading or involved in disseminating information information regarding
  11. Cohen. 19.
  12. What is also important underline is that 58% of those
  13. who have seen anti vaccine methods report seeing them in
  14. Facebook. Second Research from King's College University said, says that
  15. all the 49% of the general population recognizes and the
  16. vultures as stupid and 33 or selfish.
  17. Onley, 23 26% of YouTube users served the same viewpoint.
  18. Same applies insignificant differences with Facebook, Watson and tweeted users,
  19. so the problem lies in social media for an effective
  20. strategic communications campaign with a center, a receiver and the
  21. message that's not who they deserve.
  22. Our our center is the U K government.
  23. According to research on Lee, 23% off the bridge population
  24. almost never crossed the government.
  25. So our center is a credible center.
  26. It has high rates off trust.
  27. It possesses the ethos that our souls communication model suggests
  28. as the first necessary element of persuasion.
  29. The receiver is our target audience.
  30. The people that we try to convince our target audience
  31. will be the Bridgegate people between the age off 18
  32. to 24 years old, we have chosen this target audience
  33. for three specific reasons.
  34. First of all, because 10% off 16 to 24 year
  35. olds respect the people could discourage the public from getting
  36. vaccinated one only 2% of people between the age of
  37. 45 to 75 days.
  38. So second of all, because 85% off social media users
  39. are between the age of 16 and 24.
  40. So social media are more popular with the youth 49%
  41. of people between 16 and 24 years old.
  42. I've seen anti factual messages, so based on the World
  43. multi Shave Yer, which stands for favorable or unfavorable reviews
  44. or comments conveyed orally by customers and to users and
  45. consider influential in sales.
  46. Because it is based on experience, the elders are more
  47. likely early to take into account their family members opinions
  48. with Children included.
  49. So we need to convince the youth in order to
  50. influence the elders that are more vulnerable to the virus.
  51. Youth is more willing to change to change their behaviors
  52. so they possess.
  53. There is Italian, the willingness to understand the methods and
  54. change their behavior.
  55. Now the question is how to convince the youth about
  56. the necessity of vaccines and the existence of misleading information
  57. on social media platforms.
  58. In other words, how to create an effective methods according
  59. to the cognitive model of thought, with sense for creating
  60. our case aske the outcome of frosting on decision.
  61. We have to recognize the problem until solve it, based
  62. on securing benefits and avoiding costs, so are struck and
  63. campaigns to be focused on the recognition off misleading messages
  64. and misinformation over covenant in vaccines in social media.
  65. We need to convince the youth to fact that the
  66. articles that they read and served once they realized that
  67. there have been some how victims off misinformation they will
  68. decide on the necessity of change towards quality information and
  69. verification of their sources.
  70. The outcome.
  71. The change in their behavior will be the diminishing of
  72. the population that resist vaccinations.
  73. But first they need to understand that they have been
  74. missing from, and this is where campaign will focus on.
  75. We need to provide evidence and control their behavior with
  76. information. But we're also discussing about the British youth.
  77. So half the dimensions for national cultures suggest people from
  78. all cultures distinguished based on different humor, vials and type
  79. vibe contents.
  80. Let's say the British have took you dimension, civil culture,
  81. individualism and 10 thousands.
  82. Individuals have a self centered attitude but tend to prefer
  83. other folks campaign advertisements because this is what they missed
  84. the most in the most in their lives.
  85. So our campaign suddenly promoting a self center active, focused
  86. on the public.
  87. This is the first step towards the behavior change.
  88. The target aliens still finish Principles of persuasion include the
  89. principal off social proof, the acceptance of an individual's opinions
  90. from others, especially giving the youth which is more vulnerable
  91. to others.
  92. Critics should learn about high rates off society's disapproval against
  93. anti vultures theory, so the message should be focused on
  94. how their carelessness could be proved harmful society to change
  95. their behavior.
  96. They should fill themselves as part of the problem rather
  97. than the solution.
  98. Thank you very much.