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by Mary-Kate Estramonte0 views·Updated May 19, 2022
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  1. So for chapter 13, I chose the social media application,
  2. which was basically comparing how a for profit organization
  3. in a nonprofit compare in terms of using social media
  4. two,
  5. their social responsibilities and how it affects their companies and
  6. what it does well and not well for them.
  7. So for the for profit organization, I chose american eagle,
  8. which is somewhere that I spend money at occasionally.
  9. So what they do well on social media is
  10. that they take a percentage of each purchase
  11. and donate it to charity. So that boost their social responsibilities as a company
  12. and brings in more consumers
  13. and more sales.
  14. Bye
  15. letting people know that they care about their
  16. communities and the world problems and that they
  17. want to help by taking a small portion of each purchase and donating to charity.
  18. They also post discounts and deals all over their social media is to
  19. make sure that everybody knows about them and that they can come in
  20. and use them and use the promo codes that they send out so
  21. that it makes their clothes more affordable and everyone can come by them.
  22. And then lastly, they emphasized a lot on clothes for all sorts of body types. So they
  23. reiterate that
  24. all of their clothing will match any style, anybody shape
  25. any gender.
  26. Then things that the nonprofit organization does well
  27. that I picked is feeding America and they include facts
  28. About how during COVID they provided 6.6 billion meals to people all over the world.
  29. So during a time of crisis in the world they took it as
  30. an opportunity basically to
  31. help people in need and raise money awareness and
  32. use their volunteers to provide meals for those people.
  33. They also give information
  34. About how for example, one in 9 people everyday face hunger.
  35. So when you hear that fact you're like, I want to help,
  36. I want to stop this issue.
  37. I want to give everything I can to make that number less.
  38. So
  39. the last thing they do is they use social media as a platform to share stories,
  40. share stories of people facing hunger, how they've helped them,
  41. how they've turned their lives around and how many people
  42. they have helped over the years through this nonprofit organization.
  43. When you say, each of them can
  44. keep their social responsibility doing as well as they can as they have been
  45. and new things that they could be doing our, that
  46. american eagle can continue working with different
  47. charities and organizations to not only boost sales
  48. but raise money for them in awareness for all
  49. of these charities as well as create an environment where
  50. every consumer feels welcomed because they realize that their clothes are
  51. made for all sorts of different body types and that they feel
  52. safe and appreciate it at that store
  53. for feeding America.
  54. They can continue sharing personal stories of different people who
  55. have faced the issue of hunger and gain the help
  56. and support that they need to make their nonprofit organization
  57. continued to thrive as well as post more on social media
  58. so that I can create a wider spread audience and generate more volunteers.
  59. And that is my presentation.