MKT 210 Final Presentation

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by Ariana Derchi1 view·Updated Dec 19, 2021
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  1. Hello.
  2. My name is Ariana dirty,
  3. and I'm going to be doing my final presentation on the effects of
  4. technological changes that marketing will be bringing today and into the future.
  5. But before I go ahead and go into the present and the future,
  6. I always like to go ahead and appreciate the past.
  7. So with the history of marketing,
  8. marketing as we knew it today began during
  9. the Industrial Revolution in the 18th century.
  10. And the reason why I want to say as we know it today is because I was
  11. able to go ahead and find some references
  12. to earlier adverts written on tomes and paper.
  13. Um, however, since that was irrelevant to the integration of today's marketing,
  14. I decided to leave that be now.
  15. In the 19 forties, branding was integrated to differentiate from the competition,
  16. and in the 19 sixties, direct marketing was brought into play,
  17. such as TV advertisements telephone
  18. More so newspaper and magazine etc also more.
  19. Interestingly enough with the 1960s,
  20. businesses are starting to go ahead and designate
  21. marketing departments just for the sole purpose of
  22. going ahead and doing the promotional efforts and
  23. business to business and business to consumer marketing
  24. now. I did go ahead and find some pretty unique marketing techniques. Pre Internet.
  25. I did go ahead and find 1/18 century advert.
  26. It looks like it was in January of 1940 something. I can't really see it that well.
  27. However, of course, um, in the more present day in the 20th century, we do have a bit
  28. clearer advert here. It's a soap advertisement for wood Berries, facial soap.
  29. This was a newspaper advertisement,
  30. And then, in 1955,
  31. actually went ahead and released their very first television adverts.
  32. This was actually nine seconds long for a watch.
  33. All right, so we know about the past. But how about the present? Of course.
  34. Um, but the 19th century's,
  35. that's when the integration of Internet excuse me being an and
  36. while there weren't the fancy advertisements that we have today,
  37. there were just simple text-based websites.
  38. We also do have the integration of algorithms and, more importantly,
  39. the integration of social media.
  40. So some examples that I like to use our search engines. Why search engines?
  41. Because, for example, Google,
  42. they have designated ad spaces per promotional adverts.
  43. So say, for example, you want to look up gray couch.
  44. Of course,
  45. the ones that paid for that premier
  46. spot will have the advertisements designated there first
  47. now with YouTube.
  48. YouTube, of course, has their ads for the ones that do not have you to bread.
  49. And they also do have sponsorship programs
  50. and algorithms so the viewers can see what
  51. they think that they're going to be watching
  52. and what they're going to be interested in
  53. now.
  54. I could have put Instagram for the next one,
  55. but I believe Tiktok is starting to become more up and coming.
  56. So with Tiktok,
  57. there's influencers that can promote on behalf of companies
  58. to target not only the company's target audiences,
  59. but beyond.
  60. And then, of course,
  61. we have the markets that also allow for the expansion of products.
  62. Um, something that I did mention in my discussions in the past,
  63. I believe I did was the fact that I am a candle maker,
  64. and they also create a goods via water bath canning.
  65. So jams, jellies, uh, candied jalapenos, things like that.
  66. With that, for example, etc.
  67. Instead of selling at local farmers markets or doing business to business,
  68. commerce is in the local Vegas market.
  69. I can go ahead and join an E markets such as etc.
  70. So I can go ahead and have a wider berth of customers
  71. as opposed to the ones that I have just in Las Vegas.
  72. And then, of course, lastly, we have Facebook,
  73. which I believe I had mentioned in previous discussions that
  74. they had been under scrutiny for violation of privacy.
  75. However,
  76. they do have the use of algorithms and then
  77. cookies to advertise products that you're interested in.
  78. So, for example, I looked up on Google that I'm interested in a great couch,
  79. and the next thing you know, I I am getting ads for living species and lows for
  80. great catches.
  81. All right, so the technological changes here,
  82. going back and hear what are the effects?
  83. So on the business oriented side there now more places to sell your product.
  84. So that's going to be a higher margin of profit.
  85. Also going hand in hand with that,
  86. a larger target audience and then on the consumer side
  87. there may be privacy concerns again with the Facebook,
  88. and they make one uncomfortable or on edge the fact that their search
  89. history and now brings up advertisements but also on the consumer side,
  90. there are a larger selection of products,
  91. so I don't have which is locally available.
  92. I have a larger range of products to choose from.
  93. All right, and then the future of marketing.
  94. I believe from my point of view,
  95. that the future of marketing will be the integration of more technology,
  96. also the expansion of social media.
  97. So whatever new social media's are coming into play,
  98. definitely going to be a big pivot for companies and then, of course,
  99. the optimization of websites to create a better customer experience.
  100. Perfect.
  101. So with that in mind,
  102. that is my presentation on the technological changes and the future of
  103. marketing I hope you enjoyed and thank you so much for listening.