Brand Strategies and Ideals

BS
by BRIAN SAPP2 views·Updated Mar 19, 2022
Create your own

Chapters

Audio TranscriptAuto-generated

  1. this is the presentation for brand strategies and
  2. brand ideals by brand SAP for digital branding,
  3. let's dive into it.
  4. So
  5. what you would see from my personal brain strategy is
  6. My name is Brian Sap.
  7. I've been a vice president banking center ranger
  8. for national banks for the past 18 years.
  9. My brand is a simple premise for my
  10. clients to provide my clients with the simplicity,
  11. mentorship and ability to handle the diverse world of financial responsibility.
  12. So internally
  13. working with the bank,
  14. my strategy would be
  15. to complete the following to become a center of influence
  16. within my peer group,
  17. establish an identity
  18. to all departments and align with the message we're delivering externally
  19. and then establish a buy in from teammates and peers
  20. that's a little different than becoming the center of influence.
  21. This is actually having people just believe in what you're doing.
  22. My external
  23. will create an authentic presence
  24. in the marketplace, social media and through clients
  25. will create a strong visual for customers to associate with us
  26. and we'll also keep the message consistent with our mission,
  27. our vision and our values,
  28. Our brain culture. Well, taking this from the Bible
  29. Proverbs 36
  30. and always acknowledge him and he will make your straight
  31. your paths.
  32. My brain culture will show experience,
  33. expertise and achievements and financial wellness.
  34. Our value proposition
  35. so detailed on impact plus dot com,
  36. simply put a value proposition is essentially a
  37. written promise of what your business will deliver.
  38. It introduces your audience and sets a clear understanding of what you
  39. do whom you do it for and how you do it differently.
  40. So for our business, my brand,
  41. my value proposition will be to enhance your financial wealthy,
  42. my grand theme,
  43. it'll be consistent with our value proposition.
  44. We will raise awareness for our clients and colleagues to
  45. share a passion for enhancing their financial well being.
  46. My brand pillars,
  47. we'll show our connection to the person, not just their money,
  48. this is where our company's personality and values should intersect
  49. further branded agency.
  50. Brand pillars are critical information that
  51. you want your audience to understand quickly
  52. and hopefully connect with.
  53. There is nothing more personal than someone's money
  54. and their financial affairs.
  55. If we're doing this right,
  56. our brand pillars will emphasize that we care about them
  57. as much as we care about their financial lives.
  58. Our brand meaning
  59. is going to be reflective
  60. of helping a diverse group of clients share a passion for
  61. gaining a foothold on what is important in their financial lives.
  62. All too often we're seeing people that just live paycheck to paycheck.
  63. We want to enhance people's financial future
  64. and make their lives
  65. less
  66. chaotic when it comes to their finances.
  67. Our brand personality,
  68. some of the human characteristics, characteristics of my brand
  69. will be sincerity of wanting to help people,
  70. the excitement we get when we are getting someone financially secure
  71. and more importantly, it's going to be the competence of our team.
  72. Our brand promise
  73. is to be the most aware,
  74. informed and diligent financial advocate for our clients.
  75. Our brand experience will emphasize the partnership
  76. with organizations that create memorable experiences
  77. but also engage their thoughts of previous financial techniques.
  78. So again,
  79. we want to engage them in something that is going to be
  80. new and exciting and hopefully help them achieve their financial goals versus
  81. the tried and true methods
  82. that maybe have not worn
  83. as well with them as
  84. we had
  85. previously hoped.
  86. And last our brand message
  87. will be total financial wellness requires an approach unique to its clients.
  88. We need to be comprehensive and move past
  89. the days of paper statements and vague forecast
  90. and embrace digital impact on improving our financial lives.