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Las Vegas Territory 2.0
BN
by
B`Anka Neder-Mauro
·
10 views
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Updated Jul 27, 2021
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Chapters
00:00
Chapter 1
00:16
Chapter 2
01:16
Chapter 3
01:18
Chapter 4
01:33
Chapter 5
01:35
Chapter 6
02:34
Chapter 7
02:35
Chapter 8
04:01
Chapter 9
04:03
Chapter 10
Audio Transcript
Auto-generated
00:02 - 00:05
Hi and welcome to Las Vegas territory to here.
00:06 - 00:07
In this little slide, I'll just kind of give you
00:08 - 00:10
brace analysis of who we are and what we're looking
00:10 - 00:13
to do, how we're going to cover, how we're gonna
00:13 - 00:16
rebuild, reinvent and to stay connected with marketing.
00:20 - 00:23
We are Las Vegas territory for almost 40 years.
00:23 - 00:26
His biggest territory was established to assist in promoting the
00:26 - 00:28
non gaming and outlying tourism entities as well as scenic
00:28 - 00:31
attractions, outdoor recreation and events throughout the region.
00:32 - 00:34
Las Vegas here is that territory is actually one of
00:34 - 00:36
six regional marketing arms of the state.
00:36 - 00:39
It is compromised in Las Vegas valley, Boulder city, Henderson,
00:40 - 00:42
Laughlin, jean, prim and mesquite.
00:44 - 00:46
How will this biggest territory continue to recover?
00:47 - 00:49
Las Vegas territory is open and reinventing how to bring
00:50 - 00:52
business to the table through a membership meetings with industry
00:52 - 00:56
specialists member mixes for networking and we're creating more brand
00:56 - 00:58
awareness of all we do and what we are creating
00:59 - 01:01
for the future of southern Nevada tourism and travel for
01:01 - 01:02
our present and future members.
01:03 - 01:06
Las Vegas territory will create more opportunities for our members
01:06 - 01:10
and our brand through reimagining what tomorrow looks like and
01:10 - 01:14
not what it was yesterday, rebuilding new media opportunities on
01:14 - 01:16
our website, treacherous and specialty events.
01:23 - 01:25
We all know the excitement that Las Vegas in downtown
01:25 - 01:27
Las Vegas springs, but only 30 minutes from the Las
01:28 - 01:30
Vegas valley one can explore the beauty and adventure.
01:31 - 01:34
Rural southern Nevada has to offer with an emphasis on
01:34 - 01:41
Explorer making marketing tools available for both members and consumers
01:42 - 01:43
were moving forward with digital.
01:43 - 01:46
While we still have tangible collateral for distribution and trade
01:46 - 01:49
shows, we want to encourage our members and partners to
01:49 - 01:51
promote online and on location as they may be features
01:52 - 01:55
and pieces we create, attending industry like events and supporting
01:55 - 01:59
our travel and tourism community partners working with pr or
01:59 - 02:01
future campaigns to bring a bigger audience to our organization
02:02 - 02:08
and expand our branding, two promote our members and put
02:08 - 02:10
all of las Vegas territory on the map.
02:12 - 02:16
You can see in rebuilding marketing moments, digital intangible collateral,
02:17 - 02:22
our passport sheets, promo items, digital albums, things for people
02:22 - 02:25
to just look at tangibly in their hands and in
02:25 - 02:25
their homes.
02:26 - 02:29
Also looking at online and in person brand awareness through
02:29 - 02:34
social media, newsletter, media campaigns, billboards and industry events.
02:39 - 02:40
How do we reinvent?
02:41 - 02:41
How do we move forward?
02:42 - 02:43
Moving forward?
02:43 - 02:46
We've had an amazing web I T M V P
02:46 - 02:49
Renee on our board and with the new online strategies
02:49 - 02:50
for engagement and reach.
02:51 - 02:53
And together we will work on creative and effective ways
02:53 - 02:56
to reach, present and new members being present and available
02:57 - 03:00
for them being informative and their go to if need
03:00 - 03:02
to as that is the benefit of this organization, combine
03:03 - 03:06
our talents to discover new grants available not just through
03:06 - 03:08
tavern Nevada but through opportunities Within our guidelines.
03:10 - 03:15
For instance, memberships face time in person, online schedule calls
03:16 - 03:19
to say how they're doing and participating in supporting our
03:19 - 03:22
industry like L V H A skull and D.
03:22 - 03:22
S. A.
03:23 - 03:24
Travel shows.
03:25 - 03:27
Making sure we have the best to venture video clips
03:27 - 03:31
of dining, attractions, hotels and more an air takeaways.
03:32 - 03:35
Why not create something in their hand, a tangible that's
03:35 - 03:37
ogden a reality so we can create the desire for
03:37 - 03:40
them to visit southern Nevada our sales missions, those are
03:41 - 03:41
important as well.
03:42 - 03:45
We have to work closely with travel Nevada, L V
03:45 - 03:47
C V A and also make sure that we create
03:47 - 03:49
our own annual sales mission with Las Vegas territory.
03:50 - 03:53
Another way we can move forward is be creative on
03:53 - 03:56
our grants, combining marketing and pr grants for brand awareness,
03:58 - 04:02
providing grants for larger destinations and more venues and adventures.
04:07 - 04:10
Email me your questions at Go marketing lV at gmail
04:10 - 04:12
dot com and I hope you enjoy this presentation.
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