CMO Spend Survey :4

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by McKinley Marra12 views·Updated Aug 3, 2020
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  1. tapping into the recalibration of budgets, strategies and priorities from
  2. hundreds of semos across a range of industries and channels.
  3. In with the complexity that this year has brought, we've
  4. actually added to our typical study detailing how CMO zehr
  5. best. Responding to Kobe 19 in recent social tensions in
  6. time of up people.
  7. What we're seeing is that in the short term, 44%
  8. of C emos are facing a budget cut as a
  9. direct result of the pandemic.
  10. However, 73% believe the near term negative impacts to be
  11. short lived, which is at odds with their C suite
  12. piers. As expected, Martek remains high on the list, maintaining
  13. 26.2% of the total marketing budget, which correlates well as
  14. C Moser, viewing this investment as most critical to increase
  15. customer understanding and awareness.
  16. Additionally, we're seeing 1/3 of the work that has previously
  17. resided with agencies to have shifted in house with expectations
  18. of growth.
  19. And most shocking, up from the bottom of the list
  20. in 2019 is brand strategy, with 33% of C emos
  21. citing it to be their most vital capability surpassing analytics
  22. now while this survey details the overarching themes as well
  23. some of the key findings into CMO budgets.
  24. We know that each client is gonna have their own
  25. unique circumstances and needs.
  26. That's why I go to find some time to further
  27. detail these findings as well as expose you to some
  28. additional resource is help shape your strategy as we head
  29. into 2021.
  30. Hope we can talk soon, but