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by nuradilah zahidin1 view·Updated Nov 28, 2021
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  1. so make a very good morning. So today, uh, my name is Laura. Okay.
  2. Today we will have, uh,
  3. lesson
  4. on the topic of digital.
  5. Uh,
  6. transformation. Okay,
  7. Okay. Teaching
  8. transformation.
  9. Okay, that is my new 1980.
  10. Uh,
  11. okay, let's start. Uh,
  12. so here,
  13. the content of this lesson will have a definition of the digital transformation.
  14. Some example,
  15. And we discussed by the benefit of,
  16. uh, digital transformation, and then overall, I will summarise it.
  17. Somebody stop it.
  18. And then
  19. Okay, uh,
  20. before I start Okay, uh, precipitate the
  21. mhm.
  22. What is the meaning of this,
  23. uh, digital transformation itself? Okay.
  24. Okay. Here. You can see.
  25. Uh,
  26. actually, the digital, uh,
  27. technology is, uh, digital transformation is
  28. the use of, uh
  29. it's a process using digital technologies to create
  30. new or modified there as assisting business processes,
  31. culture and also the customer experience
  32. to meet the changing of business and market requirements. Okay.
  33. Uh, so here,
  34. uh,
  35. in order to explain, uh, in a simple work,
  36. uh, in a simple, uh,
  37. the situation, uh, I will share 11 scenario.
  38. Okay, Uh,
  39. find one. We do.
  40. Uh
  41. uh,
  42. I choose one of these social media influencer
  43. uh, the name of, uh, social media influencer is Kyra me?
  44. So, uh,
  45. uh, we know that he's one of the
  46. founded, uh, somebody. Okay,
  47. he choose to
  48. sell his somebody through this digital platform instead of, uh, open, uh,
  49. restaurant opening store.
  50. Uh,
  51. so
  52. he produced a sambal in a
  53. portable packaging. I mean, very user friendly.
  54. Uh, Ekiti,
  55. um,
  56. in order for you, uh, by the sambal.
  57. Uh, it has a very nice packaging and
  58. easy to bring.
  59. Uh, I mean, pack in some small packaging he able to sell dissemble through online.
  60. Okay, that's me. The only platform that he sell his sambal is true,
  61. uh, online.
  62. Okay. He used, uh,
  63. sharp p platform,
  64. uh, to send somebody,
  65. um,
  66. uh, for you as a customer, you just only have, uh,
  67. to download the shop e apps on your phone.
  68. Of course, you have to have a smartphone
  69. and the internet,
  70. and, uh, then you instal the shopping
  71. account and sign up
  72. and
  73. that you you can have your samba,
  74. uh, through this online,
  75. Um,
  76. shopping.
  77. Okay.
  78. Uh, so
  79. you make an order. He proposed it. Uh,
  80. with the cool you and directly to your doorstep. Okay.
  81. You can see how
  82. he used these digital technologies.
  83. Um, in order to meet them
  84. business and market requirement. I mean,
  85. uh, instead of the whole
  86. method of, uh, if you you are craving to eat, assemble,
  87. you have to walk in and to go by yourself
  88. to a shop or to the restoring and by that somebody itself.
  89. But nowadays, um, for this situation,
  90. Cairo, I mean,
  91. came out within new,
  92. um
  93. okay.
  94. Yeah,
  95. with a new, uh, method of selling his somebody. Okay.
  96. Okay.
  97. Uh, I have the video, the latest one that he update
  98. that he able to sell
  99. 10,000 units of samba bottle of 10,000 bottle of someone reading three minutes.
  100. Okay. Three minutes through this shopping platform.
  101. It was so amazing. Right?
  102. And even you just need, uh, an online transition of money. No need to,
  103. uh it's just for you to
  104. maybe to Beto to get the Shambhala to online. Okay. It's so convenient
  105. and very, uh,
  106. easy for you
  107. to get it right.
  108. Okay.
  109. Uh, in this station, you can see how he creating a new class of business. Right?
  110. Uh
  111. uh, the use of,
  112. uh, digital technologies
  113. that have been created have been in the market right now.
  114. Uh, he implements or create a new class of business,
  115. uh, which is very reliable, as for now in a covid. Uh
  116. uh.
  117. We have, uh, some,
  118. uh
  119. come on stream to you.
  120. We we
  121. Sometimes we
  122. we feel
  123. victor or safe just to have a
  124. to stay at home and this
  125. having hour
  126. time at home, right?
  127. Uh, I didn't to expose to the public.
  128. Okay? And next I'll show the video.
  129. Oh,
  130. amazing. He's selling the 10,000
  131. 10,000 sambal trimming it to me.
  132. Thank you.
  133. Okay, so
  134. we start
  135. the
  136. uh
  137. huh. Okay. And then we are the okay
  138. rib. Okay. Let's go.
  139. Ooh, that's good.
  140. Yeah.
  141. Oh, my God. Uh,
  142. mhm.
  143. Okay.
  144. Uh
  145. oh.
  146. Okay.
  147. Okay. Ah,
  148. get out.
  149. Okay,
  150. okay. Let's, uh
  151. okay,
  152. that is one of the example. Um,
  153. how,
  154. uh,
  155. example of the digital transformation actually in in the area of marketing. Okay.
  156. Uh, so
  157. we can see,
  158. um,
  159. from the analogue, which is the manual. We, uh, transformative legit marketing
  160. in which, uh, Kyra me No need to,
  161. uh
  162. ah. Do the
  163. promoting everything has been done, uh, through online. Okay. I mean,
  164. you can see here, Uh, comparison,
  165. Uh, between the traditional and, uh, digital marketing channel.
  166. Previously, maybe,
  167. uh, we need a printed material in order to promote all your stuff,
  168. all your product that you want to sell.
  169. So now this you can see How can I mean use,
  170. uh,
  171. digital material.
  172. Uh, he just promote his, uh, sambal to shopping. Okay.
  173. No. And his social media, I mean, the instagram, all the
  174. his followers
  175. can get the new update to his, uh, social media, which is this Very
  176. convenient, as
  177. most of us got social media platform, right?
  178. And keep on browsing, so it's very cheap,
  179. so
  180. it's very reliable. So
  181. it's very,
  182. um,
  183. meet with our current situation. Right.
  184. Okay, Uh, this one, you can go through
  185. everything. I've been, uh,
  186. summarised in this, uh,
  187. senior just now I'm sharing, uh, with all you guys, uh, about how can I mean,
  188. sell his amble through the platform, how he promote it?
  189. How is using all the technologies around us in which we have, uh,
  190. in just having your internet, have your, uh, get connected to your internet
  191. and have yours?
  192. Mm. Smartphone.
  193. And then, uh, of course, you can have all,
  194. um,
  195. to fulfil your desires
  196. through this online,
  197. Uh, this digital technology.
  198. Okay,
  199. uh, there are some benefit of digital transformation.
  200. You can go through as I've mentioned just now. It's easy for you to get, uh,
  201. get in touch with your,
  202. um,
  203. customer is very convenient. It's less of,
  204. um
  205. uh,
  206. you have to
  207. use I mean, very minimum of,
  208. um
  209. oh,
  210. very minimum of,
  211. uh,
  212. money in order to promote.
  213. Mm.
  214. Okay, s one.
  215. I think that's all for today.
  216. So, uh,
  217. after finished these lectures so you can have a shot queen,
  218. uh, included telling here or that I shared all of you guys, and you just click on this,
  219. Uh, I think in the wheel directly, uh,
  220. get directed to, uh,
  221. a short quiz or homework for you to test on, uh,
  222. regarding to this topic.
  223. Technology transformation. Okay. I think that's all ready.
  224. Thank you.