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SD ep2.2
SA
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sunai arom:D
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Updated Sep 25, 2020
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00:02 - 00:05
Yes. Now we are going to talk more about wellness
00:05 - 00:11
tourism. Actually, this sector is very interesting previously because, uh,
00:11 - 00:14
this used to be one off the highest growth.
00:15 - 00:18
Or as as I told you before, it's like a
00:18 - 00:21
rising star for the wellness economy as the overall.
00:22 - 00:28
However, after the effect in from the kombi in this
00:28 - 00:29
sector is also highly affected.
00:30 - 00:34
So this one we have to consider whether this one
00:34 - 00:36
is still be going to grow or not.
00:37 - 00:40
Uh, in my opinion, it's still be going to grow
00:40 - 00:42
up, but it will be in the slow workplace.
00:43 - 00:46
So if you are going toe open the span in
00:46 - 00:51
the hotel or resort, uh, that should be all you're
00:52 - 00:52
going toe.
00:52 - 00:55
I mean, your main target market is going to be
00:55 - 00:57
like, uh, international tourists.
00:58 - 00:59
You have to reconsider about that.
01:01 - 01:03
Let's see from this the wellness tourism.
01:04 - 01:08
Actually, this one, you see that in the Europe is
01:09 - 01:12
the highest amount off the traveling in terms off the
01:13 - 01:14
wellness tourism.
01:14 - 01:17
Why? Because as I told you before, the wellness tourism
01:17 - 01:22
off spot is happy originated from, uh, the European country.
01:22 - 01:27
And after that eyes camp, growing up into the other
01:28 - 01:29
religions in the world.
01:29 - 01:33
Uh, and what you see, the number figure or number
01:33 - 01:39
of trips in European is higher than issue and also
01:39 - 01:40
the revenue.
01:40 - 01:44
Okay, but the revenue right now that is the highest
01:44 - 01:45
is in North America.
01:45 - 01:47
Why? Because actually, not America.
01:49 - 01:50
They have a lot off.
01:51 - 01:54
I mean, medical service is also in the wellness tourism,
01:55 - 01:59
and they prefer more in terms off in terms of
01:59 - 02:01
the aesthetic treatment.
02:01 - 02:04
So that's why the spending will be more than Europe.
02:04 - 02:08
Because in Europe people will be more interested in the
02:08 - 02:09
mineral spring hydra.
02:10 - 02:13
It'll be in those kind of treatment instead.
02:13 - 02:16
So that's why there is the different between between the
02:16 - 02:18
spending in these two regions.
02:19 - 02:23
Yeah. Next, I would like you to see the overview
02:24 - 02:25
awfulness tourism industry.
02:26 - 02:29
You can see that any related service in the industry
02:30 - 02:34
for the people who come to be awareness tourists if
02:34 - 02:38
they spend the money anywhere during the trip that could
02:38 - 02:39
be related to the wellness tourism.
02:40 - 02:43
That's why this one will involve the lodging, the foot
02:43 - 02:45
ffb, the shopping or even activity and excursion.
02:46 - 02:49
All will be included in this world, the tourism sector
02:52 - 02:55
and this table what's interesting about Top 10 1 and
02:56 - 02:57
tourism market in Asia Pacific.
02:58 - 03:01
You can notice from the Thailand Thailand We are the
03:01 - 03:01
top four, right?
03:02 - 03:04
But you know this is the first top three China,
03:05 - 03:08
Japan and India one of the commanding between this China,
03:09 - 03:13
Japan and India, the domestic trip are much higher than
03:14 - 03:15
inbound international trip.
03:15 - 03:16
So what does it mean?
03:17 - 03:20
It means that ah, lot of consumption about the wellness
03:20 - 03:25
tourism are highly demanded in those three area on Dhe.
03:26 - 03:30
But that's the different from Thailand, because in Thailand we
03:31 - 03:34
are about the same between international and Domaine ST on
03:35 - 03:37
This is the interesting fit, girl.
03:37 - 03:44
Because, uh, right now, even in the Thailand government on
03:44 - 03:47
after, especially after Corbett, we have to reconsider our strategy
03:48 - 03:51
and won the strategy which can help us to improve
03:52 - 03:57
in term, off the, uh, last revenue from from the
03:57 - 03:58
international tourists.
03:58 - 04:01
This is the market, which is interesting domestic market.
04:02 - 04:05
So right now, if you haven't capture your domestic market
04:06 - 04:09
yet, then you have to reconsider a lot more about
04:09 - 04:12
your domestic market about the preference or what they like.
04:12 - 04:15
What it meant that will attract them, eh?
04:15 - 04:18
So what is the behavior off them to spending the
04:18 - 04:19
wellness in your properties.
04:20 - 04:24
So this figure you have to take in consideration as
04:24 - 04:25
well for the domestic market.
04:28 - 04:32
And this is like the overall off the wellness tourism
04:32 - 04:36
sector. Uh, overall, in the two or 15 to 2
04:36 - 04:42
or 17 is brought like 15% on dhe expenditure also
04:43 - 04:43
brought about 11%.
04:45 - 04:48
Okay, but they previously they protected it will grow, fight
04:49 - 04:50
strong like 30%.
04:51 - 04:53
But I think it's going to be dropped on every
04:53 - 04:57
spent. The trip it will be for the inbound or
04:57 - 04:59
international will spend more.
04:59 - 05:05
Actually, it's like $1700 comparing to the domestic 1 268.
05:06 - 05:09
So this one, the big different okay, and this one
05:10 - 05:13
in the D sector is already generated job for about
05:13 - 05:14
10 million jobs.
05:15 - 05:17
World wine as well.
05:19 - 05:22
Next in this sector is about personal care.
05:22 - 05:25
Beauty and anti aging in this sector is one off
05:25 - 05:29
the highest growing sector on this is the largest one.
05:29 - 05:32
If you remember the circle on, do you see that
05:32 - 05:33
right now?
05:33 - 05:36
If we compare it, we comparing the personal cat market
05:36 - 05:41
revenue, China and us, which is a two largest market
05:41 - 05:42
right now.
05:42 - 05:48
China even higher than us market because China, actually, right
05:48 - 05:51
now, the people that have a lot off domestic consumption
05:52 - 05:55
and especially the e commerce uh, it is something that
05:56 - 05:59
are very strong growth in China as well.
05:59 - 06:04
So that's why in these to market eyes in France,
06:04 - 06:09
the world and if you see from this, this one
06:09 - 06:10
is the figure from the U.
06:10 - 06:11
S. Revenue.
06:11 - 06:14
You can see the different color in the bar, which
06:14 - 06:17
is represent, uh, the top one.
06:18 - 06:21
The blue one that's one is hair care on the
06:21 - 06:22
next one, the green one.
06:23 - 06:25
That's when it shall on the sector.
06:26 - 06:29
The next one is the oral care, the odorant achieving.
06:30 - 06:33
You can see that all off the I mean, the
06:33 - 06:38
revenue keep growing up years by years, every year even
06:38 - 06:40
it's a slight amount, but it's a trend.
06:41 - 06:42
I mean, it's a growth trend.
06:42 - 06:45
It's mean it keeps growing up, growing up and growing
06:45 - 06:48
up, and which sector is keep growing.
06:49 - 06:51
I who see from this in the U.
06:51 - 06:53
S. Market or okay also keep growing.
06:54 - 06:58
Actually, this kind of figure, it depends on your market
06:58 - 07:03
where, ah, which project that you are going toe, uh,
07:03 - 07:07
develop your business, then you to take things kind of
07:07 - 07:09
information in your report as well.
07:09 - 07:12
Okay, but this will ensure to you, like, what is
07:12 - 07:13
the seeking time I get in the U.
07:13 - 07:19
S. Uh, next if these are the wellness real estate,
07:20 - 07:22
as I told you, the wellness real estate it is
07:23 - 07:25
our quite not.
07:26 - 07:27
I mean, it's not quite big yet, but it is
07:28 - 07:31
a one off the growing trend also on you can
07:31 - 07:34
see that actually right now mainly for the North America
07:35 - 07:38
is the main market for the Venice lawyer state and
07:38 - 07:39
the second market.
07:39 - 07:41
It will be in the Asia Pacific, especially in China.
07:44 - 07:50
What? Actually, once we talk about environment that we want
07:51 - 07:55
to have a real estate, the preference in each country,
07:55 - 07:58
they have a different preference for the villainous real estate,
07:59 - 08:00
which is quite interesting.
08:02 - 08:04
Let's see from this India.
08:05 - 08:08
They said that 88% would pay more for wellness infused
08:09 - 08:11
resident, It means that if you have wellness, if you
08:12 - 08:14
remember the first top three, India is one of the
08:15 - 08:17
top three and they like the domestic one and they
08:17 - 08:20
have a euro veda as they are as a key
08:20 - 08:23
philosophy. So that's why if you have, like a fairness
08:24 - 08:27
infield resident, they have high potential for them to to
08:28 - 08:29
sell the property, which is interesting.
08:30 - 08:31
Second for the U.
08:31 - 08:35
S. They said that 60% would pay more for healthier
08:35 - 08:37
homes than traditional one.
08:37 - 08:41
Many renter would pay more for wellness amenities like fitness
08:41 - 08:46
class, steam rooms, psycho studio, yoga studio and battery class.
08:46 - 08:52
So this also reflect to the highest higher potential to
08:52 - 08:52
sell also.
08:53 - 08:55
And but in Asia you can see China, Hong Kong
08:55 - 09:00
and Malaysia is also that 47% willing to pay more
09:01 - 09:02
for a better indoor air quality.
09:03 - 09:05
You see the challenge in China.
09:05 - 09:08
One of the thing is about the pollution and people
09:09 - 09:12
that if they have the better quality inside the rooms
09:13 - 09:16
or inside the home or condominium whatsoever, that will be
09:17 - 09:19
a selling point for the people for the Chinese market
09:20 - 09:22
and Hong Kong or so they say that if you
09:22 - 09:25
are nearby the path they will pay 70% more.
09:25 - 09:27
Why? Because you can't can you imagine?
09:28 - 09:28
In Hong Kong is very condensed.
09:30 - 09:33
You can see only I mean mostly about the the
09:34 - 09:35
building block, block and block.
09:36 - 09:40
So that's why Homebuyer in Hong Kong are looking for
09:40 - 09:42
more greenery stuff.
09:43 - 09:46
And how about in Malaysia, They said, that home buyer
09:46 - 09:49
will pay a premium to live in a sustainable neighborhood
09:50 - 09:55
with landscaped park workability, accessibility, toe work, school shops and
09:55 - 10:00
hospital. Yeah, also here they want, like, ah, convenience and
10:00 - 10:01
also the Greenlee things.
10:03 - 10:06
How about in UK, the Europe Europe?
10:06 - 10:09
They said that they will pay more if you have
10:09 - 10:14
the you have promoted or you have support in terms
10:14 - 10:17
of the health and well being on dhe, they would
10:18 - 10:20
like to pay more if you have on site teams
10:21 - 10:24
on site pu also So this kind off the wellness
10:24 - 10:28
facility that should be compulsory to integrate in the property
10:29 - 10:29
right now.
10:29 - 10:33
But, uh, in this kind of property, they may also
10:33 - 10:38
want to have, uh, some innovative idea off the facility
10:38 - 10:40
later on, which, who knows?
10:40 - 10:43
One day, the spot you have, you may have like
10:43 - 10:46
that Selves by massage rooms, in the property or in
10:47 - 10:51
condominium. Who's knows that and next is one off the
10:52 - 10:57
region that we are very familiar to aspire economy off.
10:58 - 11:02
This is talk about the spa facility by regions into
11:02 - 11:05
a 17 You can see that this year we have
11:05 - 11:09
the most spy, uh, in the world.
11:09 - 11:15
Okay, we have 48,679 spars on the second highest.
11:16 - 11:20
It is 46 282 is in your Oh, yeah, we
11:20 - 11:21
have more spot than Europe.
11:21 - 11:25
But you see our revenue only 26.5 comparing to Europe
11:26 - 11:26
20 poetry.
11:27 - 11:31
Why? Because as I told you, in the spot of
11:32 - 11:33
wellness, tourism is pretty new in Asia.
11:35 - 11:39
On spending per trip for in Asia is much less
11:39 - 11:42
in than in Europe because once in Europe they go
11:43 - 11:44
and travel for the Venice tourism.
11:44 - 11:47
They will go like a longer period, a longer stay
11:47 - 11:50
and in Asia will have a shorter stay.
11:50 - 11:52
So that's why the every spending is one of the
11:52 - 11:56
key factor that have been different and actually expect it
11:56 - 11:59
should be not only the spy business which we call
11:59 - 12:03
spa facilities, but we have also sparked consulting the Spirt
12:04 - 12:05
Media Association and event.
12:05 - 12:08
We have bad education and we also have the spark
12:08 - 12:09
capital investment as well.
12:12 - 12:14
Next is the last one, which is quite interesting.
12:14 - 12:15
Corporate wellness.
12:16 - 12:19
You see this tie off the graphic or the info?
12:20 - 12:24
They say that, um, wellness at work is very costly.
12:25 - 12:28
You see the number off the cost off this engagement
12:28 - 12:31
at work off because of the stress caused off the
12:31 - 12:36
illness, this kind off issue or threat is made.
12:36 - 12:40
The corporate wellness is being more popular and more popular.
12:42 - 12:44
You see the main market right now for the corporate
12:45 - 12:50
wellness or workplace Wellness mainly are in North America, because
12:50 - 12:55
many 54% off the company in America already have the
12:55 - 12:59
benefit for the workplace Wellness awareness, where in Asia we
12:59 - 13:03
have only 5% from the whole company to support this
13:03 - 13:06
cuff our service off benefit.
13:07 - 13:09
What? What do we learn from this?
13:10 - 13:15
I have to say that if you are going to
13:15 - 13:18
do a marketing in the workplace, wellness in your regions,
13:18 - 13:22
you have to focus on the American company first.
13:23 - 13:27
And then it could be the other international company, like
13:28 - 13:29
in Europe, because in Europe the exit like 25%.
13:31 - 13:34
But for the Asian company, you have to wait for
13:34 - 13:38
a wine for them toe getting the importance off this
13:38 - 13:42
one. So this one, it's like the overall off, Uh,
13:43 - 13:44
the workplace wellness.
13:44 - 13:48
And what should be the strategy that we can come
13:48 - 13:49
up later on.
13:49 - 13:51
Okay, Because I would like you to see, like, the
13:51 - 13:52
whole different aspect off this.
13:54 - 13:55
And this is the revenue.
13:55 - 13:56
Yes, of course.
13:56 - 13:59
Merely is in not American, but in Europe is also
13:59 - 14:02
interesting Living in almost the same middle America as well.
14:02 - 14:05
Yeah. So and I think they should basically have, ah,
14:05 - 14:08
lot off potential to grow it as well.
14:09 - 14:12
Okay, so that's all for the vileness economy.
14:13 - 14:16
And right now I'm going to talk about training.
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