Marketing Persona

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by Lucy Adams0 views·Updated Oct 17, 2021
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  1. Yeah. Hello.
  2. I like to take a moment to introduce myself.
  3. My name is lucy Adams and this marketing persona is
  4. based on me first.
  5. We will be going to the summary and bio.
  6. I am 40 years old, Caucasian female.
  7. I was diagnosed with a.
  8. D. H.
  9. D. As a child.
  10. I am currently a mature student At the College of
  11. the Rockies.
  12. I'm enrolled in the four year business degree.
  13. Currently I am doing a couple of different jobs.
  14. I am in the physics lab and as well as
  15. the art room and I am also a senior community
  16. leader. Next we will be discussing what exactly is a
  17. PhD and how does it affect impulsive shopping?
  18. So attention deficit hyperactivity disorder also known as A.
  19. D. H.
  20. D. Has many different symptoms but some symptoms that I
  21. personally exhibit.
  22. R reduced impulse control, I'm easily distracted.
  23. I can end up becoming very hyper focused on a
  24. task I find listening can be difficult.
  25. Um I often procrastinate.
  26. I'm misplaced items regularly.
  27. Mhm. But the main symptom of A.
  28. D. H.
  29. D. That impacts my shopping is impulse control issues.
  30. So I can end up being very impulsive.
  31. So some of my pains.
  32. Yeah. So if I am going to end up making
  33. an impulsive shopping decision most likely that's going to happen
  34. when the purchases under $20,.
  35. definitely if it's on sale and if the purchase process
  36. is quite easy so you can think about this in
  37. if you're shopping and you're at the counter and maybe
  38. you see some chocolate bars or magazine.
  39. I would be very tempted to make an impulsive shopping
  40. purchase in a situation like that next we will go
  41. to gains, what do I get from this?
  42. Well many people with a.
  43. D. H.
  44. D. Um as I said our impulsive but one of
  45. the things that we are lacking is dopamine in our
  46. brains. So some activities provide this dopamine that is kind
  47. of a little happy drug that makes us feel better.
  48. Um so often impulsive shopping can provide this dopamine that
  49. we are seeking.
  50. So it gives us kind of a feeling of fulfillment
  51. or being gratified like it's an awesome experience.
  52. So we end up doing it again.
  53. So what are my main forms of communication for me?
  54. I prefer social media.
  55. I don't watch cable tv.
  56. Um I don't often listen to the radio.
  57. So for ads and things like that I'm on social
  58. media um probably twitter.
  59. So if I see influencers on twitter, Tiktok promoting something
  60. they really enjoy, I may be more likely to go
  61. and look at that um specific product.
  62. I also do online shopping and I find this just
  63. very convenient.
  64. Um Most companies now can ship very quickly which also
  65. helps the process.
  66. Next we're going to go to brand affiliation and I
  67. am extremely brand loyal to the point that I will
  68. just not have that specific product instead of substituting it
  69. for something else.
  70. I'm I don't have my doctor Pepper then I'm not
  71. having popped that day.
  72. I'm not going to substitute it for Pepsi or coke
  73. or another brand of any kind.
  74. So I yeah, extreme brand loyalty.
  75. Um I sometimes we'll try something new, but if it
  76. doesn't meet my expectations, then I will probably never try
  77. it again.
  78. Thank you for paying attention to my um presentation.
  79. I hope you all have a nice day.