Training Client Teams Remotely

Hello, everybody.

I am so glad that you're here.

We're gonna talk a little bit about training teams remotely.

Training has become an incredibly important part of what it

is we do as business managers and training our clients,

training our teams.

And really, in today's world, training virtually is really becoming

part and parcel with everything we have to do today.

So let's talk about some of the best practices and

tips that I can give you that can hopefully help

you take your training and virtual training to the next

level. I'm Robert Rose.

I'm the chief strategy advisor with the Content Marketing Institute

and the Content Marketing Institute is, of course, an organization

that runs all around the world, evangelizing the best practices,

the methodology, the approach of content, marketing and content, operations

and business.

Today. As such, we've got a lot of experience in

training, both physically and virtually, and along the way, we've

come up with a few good tips that help really

take your training to the next level and specifically for

today's video here at least, how do we take virtual

training to that next level and really optimize the medium

that we're all being sort of sucked into these days.

So let's get right to it, shall we?

Let's talk about how do we train clients?

Virtually so we're gonna first start off with a bit

of a foundation of three best practices that we found

in training, sort of broadly speaking, broadly speaking, across both

the physical and the virtual idea.

So the idea here is Is that how do we

actually take these core components and really build them into

something that we can move to the next level?

So those three components are very simply a great visual.

Creating great visuals today is just so important rather than

sort of looking at a wall of words.

We just remember things better when we can remember them

in visual storytelling rather than something where we're just looking

at that big wall of words.

The second, of course, is how do we organize our

training and specifically, how do we organize it in this

virtual world so that we always know the journey that

were being taken on as an attendee of this particular

training and then last but certainly not least, is being

entertaining. People learn better when they're being entertained when they're

being inspired, when they laugh when they cry.

So how do we actually start to use some best

practices in their toe?

Always be entertaining when we're creating our training materials, So

let's get to it here.

So the first best practice that we think about is

this idea of great visuals now.

Great visuals, of course, are something that you're gonna want

to lean on a designer for those kinds of things.

But the idea here is to come up with something

that visually represents the concept that you're talking about rather

than always leaning upon sort of a wall of words

to be able to describe it as an example of

this. We have our five best practices when it comes

to content marketing strategy, and we built this into a

bit of a framework, and this five ringed idea here

is built like a chain, and the reason we build

it like a chain is so that we can look

at each individual link and we can press on it.

So, as a consultant as an educator, I press on

these with my clients and I say, How is your

story? How is your team.

How are the resource is and I press on this

as a chain because of any one link in the

chain is weaker than another than the whole chain is

weaker As a result.

That metaphor is something that people remember, and it helps

them remember the five components, and we can work through

each of those links in the chain as a component

of the training that I'm working through.

So great visuals start thinking about them as metaphors for

what it is.

You want your attendees to remember the other core components

when we start looking at it, let's move now.

How do we organize our thoughts?

Are training into an idea of a journey?

Well, a key component there is looking at it as

a stepping path, right?

How are we stepping our attendees through a journey where

they always know where they are and they always know

where they're going and they always know where they come

from? For example, we have our storytelling workshop in one

of the things that I do is structure the entire

storytelling workshop in the hero's journey, and in many cases,

what I'll Do is about halfway through the class.

When I get to the structure of the hero's journey

in the storytelling workshop, I'll remind them that today's agenda

is based upon that structure, and having it always there

lets everybody know Ah, exactly where I am exactly where

we're going and how long we have to get there.

This keeps people engaged, and it also gives people a

reference point for being able to go backwards or forwards

when they need to either revisit the training or actually,

as they begin to make notes and learn.

So organizing your training around some sort of journey path

is a really key component of making great training and

that, well, that gets to our third, which is of

course, being entertaining and being not being not entertaining.

That's a key component of this, making people laugh, making

people cry, whatever it is you're going to do in

your training to keep people engaged.

We just learned better that way.

We learn better when we create things that are entertaining.

And so one of the keys there is actually doing

something, telling stories, making anecdotal references, finding the funny in

anything that you're doing and breaking up your training so

that you inject those things into your training.

Now many of you may say, Well, I'm not a

comedian. I'm not a singer who don't wrap Doesn't matter.

You have found the idea.

Find the stories, find the anecdotes.

Find the places where you can bring that to your

audience to your attendees so that they can contextual eyes

in an entertaining fashion.

All of the lessons that you're trying to bring forth.

You'll just create a better training program and much more

educated attendees.

And that's the three, right?

So those three best practices we can now take and

say OK, how is it that we want to apply

them in a virtual setting?

Because what we want to do is really ah, put

this into place so that we're bringing this into a

virtual setting.

How to bring training toe life in that remote viewing

idea, using the medium instead of the medium using us.

What are those core components and how do we do

that? Well, let's build upon the three that we've already

got and look at how we might organize them and

take our training to the next level.

So the 1st 1 is of course visualization, great visualizations.

And the thing I want you to think about here

is how training change is not how we remove the

classroom on and bring it online.

But rather how do we utilize online and alter the

training to be optimal for it and hear what I

want you to think about is television.

So one of the things that I think we get

caught up in is that we try and bring the

physical event online.

So what ends up happening is we do voiceover slides

or we do some sort of wall of words or

we listen to a bunch of, you know, talking heads,

sort of sitting in talking to each other, and we

don't really get or maximize the use of the media.

This is a great way to educate, but we want

to maximize the use of this medium.

So what I want you to do is you start

assembling your training materials, think about television.

How do your visuals move?

How do they actually activate?

How do they build upon each other, using the medium

of video and online remote to your advantage for telling

and teaching the concepts that you're trying to teach, and

that gets us to our 2nd 1 Which is how

do we start to think about organizing, organizing our training

in such a way that we can really bring it

toe life and let people know exactly where they are?

And here, what I want you to remember is that

it's a little different.

So the classroom, the benefit of it, is that you

have other classmates next to you and they're sitting next

to you and you can get notes from them and

you can trade, you know, ideas.

And if you have to go to the bathroom, you

come back and you can say, Where did we leave

off and all of that?

We don't have that in a remote setting, but they're

not alone, either.

These attendees are alone in front of their screen getting

your materials, but they're not alone.

There's the kids, there's the spouse.

There's their dog, all of those distractions.

So they are going to get up and they are

going to come back.

So organizing your training in a journey and always letting

people know whether it's a single lower third in the

video that lets you know exactly where you are, and

you can actually see that right here where we are

in this particular lesson, or organizing it in a way

that always lets you know how to go back or

forth. Letting your people know exactly where they're going and

where they've come from helps you in this medium.

Take it to the next level.

And that, of course, well brings us to our third.

Which the, of course, the idea of being entertaining and

really driving home.

The idea.

How do you bring this story's toe life and hear

what I want you to think about is a concept

that works both, by the way, in physical as well

as virtual settings.

And it's a concept we call resetting the audience, and

what I want you to think about here is about

every 12 minutes or so.

That's not a pardon.

Fast rule, but 12 minutes or so.

Reset your audience.

What do I mean by reset your audience?

Well, I mean, reset them.

I mean, tell a story.

Tell a joke.

Just pause for a moment.

Do some quick Q and A reset the audience so

that their pattern, their flow of the way that you're

speaking the way that your cadence is the way that

you're delivering information.

The way that you're doing this, it will naturally get

into a flow and break it up.

Break it up with a big pause.

Reset change Cameras do something that resets your audience to

make sure that they're paying attention and re engage them

with something funny, something interesting, something trivial.

Something that is off topic, bring them back and reset

them is a key way to keep them engaged and

entertained. And those are the three really to take our

virtual training to the next level.

When we start thinking about these ideas, we can really

work to use the medium of virtual to our advantage

here so that it can actually not just be a

proxy for the physical event.

But it can actually be better different than than the

actual physical event that that physical training.

And so let's think about a quick summary here of

each of these just to sort of reiterate the point

and bring it all home here.

The first is think about visualizations visualizing give your audience

credit. They will put two and two together, build a

metaphor. It does not have to be a wall of

words. Give them something that they can grasp on.

Visually, they will draw it.

They will take photos of it.

They will save it.

It will become part of the way that they learn.

That's incredibly piece of it.

Give that audience credit for understanding that they don't need

things over explained to them.

You don't have to over explain things.

You can visually represent something, and actually they'll get it.

They'll start to fill in their own blanks.

The other thing is giving your audience credit and taking

them. Then on a journey, take them on a journey.

Watching your screen is very, very different than watching in

front of a room.

So as you take them on this journey, make sure

that they understand exactly where they are in exactly where

they're going, so that they know that they're being brought

on a journey.

Right now.

That's a critical component of making your training better, and

of course, making sure that you're getting them and resetting

them. Give your audience a break, not, you know, the

virtual kind and the actual kind of break is certainly

great but also the entertaining time.

Give him a break.

It's okay to interject.

Ah, funny story that's off topic or an anecdote that

sort of even remotely related, making sure that they're both

entertained as well as informed.

Make sure that they learn something and retain that information,

making sure that you're delivering a great training session and

those are the three.

I really hope you got a lot out of this.

I hope you get.

It's a quick bite.

I understand how to training your your clients remotely and

just understand everybody that it's your story.

I hope you really tell it.

Well, thank you so much for attending today.

And remember, you can always get more information about us

at www that Content marketing institute dot com Thanks so

Training Client Teams Remotely

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