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Service Design Final Project
SS
by
Sondos Salem
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Updated Jun 13, 2021
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Chapters
00:00
Chapter 1
00:25
Chapter 2
00:52
Chapter 3
01:03
Chapter 4
01:08
Chapter 5
01:10
Chapter 6
01:21
Chapter 7
02:13
Chapter 8
02:16
Chapter 9
02:26
Chapter 10
02:28
Chapter 11
02:41
Chapter 12
02:44
Chapter 13
03:01
Chapter 14
03:03
Chapter 15
03:04
Chapter 16
03:06
Chapter 17
03:10
Chapter 18
03:17
Chapter 19
03:32
Chapter 20
03:34
Chapter 21
03:39
Chapter 22
03:41
Chapter 23
04:10
Chapter 24
04:13
Chapter 25
04:15
Chapter 26
04:18
Chapter 27
04:21
Chapter 28
04:26
Chapter 29
04:31
Chapter 30
04:35
Chapter 31
04:39
Chapter 32
04:49
Chapter 33
04:56
Chapter 34
05:03
Chapter 35
05:05
Chapter 36
Audio Transcript
Auto-generated
00:01 - 00:01
Hello. I'm misunderstanding.
00:02 - 00:05
Today I'm going to present my final project for the
00:05 - 00:06
core service design.
00:07 - 00:10
So to start with, my project consists of four stages.
00:11 - 00:14
First we discover and define the problem then it's the
00:15 - 00:19
ideation phase After that comes prototyping and testing stages.
00:20 - 00:23
Finally we conclude with the results and a set of
00:23 - 00:25
recommendations. Let's go.
00:27 - 00:30
Here is another persona at 29 Turkish male called fatty.
00:31 - 00:33
That is a time and price center.
00:34 - 00:35
He's also an antisocial person.
00:36 - 00:39
He doesn't like to stand in the queues are to
00:39 - 00:42
be found in a crowded places and he's always busy
00:43 - 00:43
working or studying.
00:44 - 00:47
Therefore he likes online shopping and a giant practices.
00:49 - 00:52
Our first divers is to discover more about the issue
00:52 - 00:57
based thus I've contacted primary research via zoom meetings and
00:58 - 01:02
slack chats and also conducted secondary runs vehicle search engine.
01:04 - 01:12
Then I have converged to understand the research findings in
01:12 - 01:13
the synthesis face.
01:14 - 01:17
I visualized the service in the form of joining map,
01:17 - 01:24
blueprints and system map here is the journeyman As can
01:24 - 01:25
be realized.
01:25 - 01:29
It consists of 10 stages starting with planning and placing
01:30 - 01:33
an order, finishing with solving the problem which starts from
01:34 - 01:35
physics till nine.
01:38 - 01:41
Actually it all started when fat checked out his grocery
01:41 - 01:43
delivery to find out a missing item.
01:44 - 01:47
He immediately thought about contacting the customer service to report
01:48 - 01:48
the problem.
01:49 - 01:54
He first complained via up but the female employee did
01:54 - 01:58
not respond so he had to call the company this
01:58 - 02:00
time the male employee picked up in school.
02:01 - 02:04
But fatter had to wait 25 minutes on phone until
02:05 - 02:08
the process of examining his problem is that made fat
02:08 - 02:09
is very upset.
02:16 - 02:20
Here is the service blueprint to get more insight about
02:21 - 02:25
the front stage and Pakistan's actions and support processes.
02:29 - 02:30
Now this is the system map.
02:31 - 02:34
It clarifies all the participants who affect and get affected
02:35 - 02:35
by the service.
02:36 - 02:42
Besides, it captures the exchange values between them to give
02:42 - 02:47
you a finally proof, it's all about how might we
02:47 - 02:52
improve the customer service experience when reporting complaints for a
02:52 - 02:56
customer homeless is a grocery item from his delivery so
02:56 - 02:59
that is compensated with money or has a missing project
03:00 - 03:00
delivered again.
03:03 - 03:13
Now let's dive it again to the ideation face to
03:13 - 03:14
develop the service.
03:14 - 03:21
We had an ideation workshop, we had it on mural
03:23 - 03:28
in which we used affinity diagram template With the facilitation
03:29 - 03:35
of our professors Tsarnaev four parts Spencer Blane Brainstorms suggesting
03:36 - 03:41
possible solutions after analyzing them.
03:43 - 03:46
This is the selected solution which is to develop the
03:47 - 03:48
app or the web of the company.
03:50 - 03:53
Instead of receiving direct messages or calls, the customer goes
03:54 - 03:57
directly to the platform to fill in a complaint form
03:58 - 04:00
And the company must have promised to solve a problem
04:00 - 04:05
with any 24 hours move over notifications about the process.
04:05 - 04:10
Process progress will be sent again.
04:11 - 04:18
Now let's converge to prototype and test the solution and
04:18 - 04:24
prototyping. I'd like to focus on how it looks and
04:25 - 04:29
feels like a story board is made.
04:29 - 04:33
Here is the story board and Wild Friends.
04:34 - 04:42
I also need, as can be seen, there are two
04:42 - 04:43
buttons in the first one.
04:43 - 04:46
He can file a complaint and choose the way he'd
04:46 - 04:52
like to be compensated in the second, he can attract
04:53 - 04:55
the process via the notification part.
04:56 - 05:00
Finally, when the problem is solved, the customer will see
05:00 - 05:04
a screen like this now.
See full transcript