Service 3

BC
by bryan ciriaco5 views·Updated Jul 28, 2021
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  1. Hello. My name is brian Sirocco and I will be
  2. talking a little bit about public relations analysis, swats And
  3. the four steps for public relations campaign.
  4. Yeah, this is the dog is an organization dedicated to
  5. solving the over pollution of stray cats and dogs and
  6. running the adoption program.
  7. The organization intends to increase the numbers of adoptions by
  8. carrying out a public relations campaign to convince most people
  9. to adopt a cat or a dog for the swat
  10. analysis. There's four steps strength, weakness, opportunities and threats for
  11. strength. This is the dog acts as a potential donation
  12. source that makes it easy to reduce the over pollution
  13. of stray dogs industries and take care of them appropriately.
  14. The organization attracts stable funding from well wishers and animal
  15. lovers who helped a run effectively.
  16. The weakness, the organization lacks a professional budgeting officers who
  17. can help its budget for the available monetary resources effectively,
  18. availability of only one quantity goal with drives the organizations
  19. and opportunities.
  20. They have a prospective, expanding their operations to include the
  21. adoptions of other animals apart from dogs and cats.
  22. Since their operation is unique, they had the prospect of
  23. expanding it to other geographical areas with many street dogs
  24. and cats in threats.
  25. The outbreak of Fattal dog and cats diseases may cause
  26. fear of adoption and people to adopt the animals.
  27. The rise of population.
  28. Public opinion that encourages people to use their resources to
  29. take care of homeless people instead of animals may negatively
  30. affect their operations.
  31. The four steps of creating a public relation campaigns are
  32. research, planning, implementation and evaluation.
  33. The research will help in identifying the opportunities that the
  34. organization has.
  35. For instance, the organization can act as volunteers to carry
  36. an online survey to evaluate the towns.
  37. For example, let's say you live in, uh, sorry, let's
  38. say, for example, that you live in a small town
  39. and you're not sure how is the adoption going to
  40. work. So you do a quick survey acting people if
  41. they would like to adopt dogs or cats.
  42. And if you see that the population is above 70%,
  43. you know, you're going to be successful in that area
  44. for planning.
  45. Using the results of the online survey, the organization will
  46. know how to target their campaigns and it therefore a
  47. strategy will be made on how to convince the target
  48. people After you made the research and you already know
  49. more than 70% of the people.
  50. I would love to cooperate and adopting the cats or
  51. dogs. Now you need to know how to post your
  52. pictures, what pictures to use, what content to attract customers
  53. toward. Uh, so they could adopt dogs or cats.
  54. We have, they have to feel in touch with the
  55. cats. The other one is implementation to reach out to
  56. the target group.
  57. Social media marketing will be done using social media platforms
  58. such like facebook.
  59. If you have instagram, if you have twitter, if you
  60. have take talk after you have all the research and
  61. after you have the planning of how you're gonna do
  62. it then come to implementation.
  63. That's when you post a picture of the animal, you
  64. repose the page that this is the dog and through
  65. there people all around the world, cassie your work casinos,
  66. homeless animals and you could give them a shelter food
  67. love last but not least evaluation.
  68. The campaigns outcome will be assessed by checking the engagements
  69. and feedback from the social media post, for instance, limiting
  70. the numbers of views, likes and comments on the seats
  71. and any direct message enquiring about adoption.
  72. Also the number of dogs and cats adopted because of
  73. the social media campaign will be analyzed by asking adopters
  74. how they can learn about the organization for the message
  75. craft dogs have been considered men's best friend joined.
  76. The course of this is the dog and help rescue
  77. stray dogs.
  78. Yeah. And incense.
  79. Um, dogs have been best friends for men for a
  80. while. Um, dogs could be loving, caring, they always with
  81. you. They never let you go, they protect you.
  82. Um, do you want to add a member to your
  83. family? Well guess guess again, a dog or a cat
  84. would be your best option And the easiest way get
  85. your kids a playtime by adopting a cat or a
  86. dog. Dogs are loyal and fun to live with and
  87. they will put a smile on your Children's face once
  88. again, more license social media.
  89. Why not post a selfie of your adopted dog and
  90. you make your morning walks more interesting by adopting a
  91. dog. That's a good way.
  92. If you have a dog, he's gonna push you to
  93. do exercise to walk around the neighborhood because he has
  94. to walk around because he needs his exercise.
  95. And if you don't take him, he's not gonna go
  96. find a company for your grandparents by adopting a cat
  97. or a dog for them that would enable them to
  98. enjoy their old age.
  99. This is a dog and can help rescue trade dogs.
  100. You will be helping the wonderful creators by proving them
  101. with a home and you add your member to your
  102. home. Dogs are always welcome to every single home because
  103. they, they don't harm people.
  104. They help people, they protect people.
  105. Um, are you feeling lonely?
  106. Well guess again if you ever feel lonely, one of
  107. the best ways to not feel lonely is adopting a
  108. dog or a cat, they will always be with you.
  109. They will never let you go.
  110. They will always be your company, your family's company, everybody
  111. that they know they were protecting every single million every
  112. second. This is the dog is a campaign.
  113. They've been together for quite a years and your purposes
  114. to find as many dogs and cats that don't have
  115. a shelter and food so they could provide it to
  116. them and once they have that, then the next step
  117. is posting them so they could find a family.
  118. So do you want to conditional love?
  119. Guess again, if that's what you're looking for and you
  120. don't have a kid, you don't have a wife.
  121. Your third option would be getting a dog.
  122. They always have unconditional love for you and for everybody.
  123. And this is the end.
  124. Say yes to adoptions.
  125. I have a dog that I adopted and I recommend
  126. it to anybody, anybody that sees a picture of a
  127. nice cute dog and they're vaccinated.
  128. They're well trained.
  129. Why not?
  130. Why not take it home?
  131. Had them as a company?
  132. Have them to protect your home to protect your house
  133. for everything.
  134. Thank you for watching the video.