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Innovation Culture
RN
by
Ray Nulty
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Updated Sep 20, 2021
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Chapters
00:00
Chapter 1
00:43
Chapter 2
01:11
Chapter 3
02:24
Chapter 4
04:32
Chapter 5
05:50
Chapter 6
08:16
Chapter 7
09:41
Chapter 8
10:19
Chapter 9
Audio Transcript
Auto-generated
00:03 - 00:05
innovation works best as a collective activity.
00:06 - 00:09
You can build a bigger better brain by connecting the
00:10 - 00:12
creativity and passion of many different kinds of people.
00:13 - 00:17
Skills are needed as his expertise points of view and
00:17 - 00:23
knowledge about particular situations, access to resources, equipment, money, time
00:24 - 00:27
permission or the work required to actually build implement and
00:27 - 00:29
sustain the innovation in the real world.
00:30 - 00:33
As you organize people for innovation, you can create an
00:33 - 00:36
innovation culture that allows your group to create more valuable
00:36 - 00:38
better things as an innovator.
00:39 - 00:41
You can move towards a kind of competitive paradise, working
00:41 - 00:43
with people to make the world better.
00:46 - 00:50
Innovation is all about extending what is possible before your
00:51 - 00:53
new insight, the future your desired was impossible or unlikely
00:55 - 00:59
after your new idea, something that was hard becomes easy.
01:00 - 01:03
Leading innovation is about inspiring people to see and want
01:03 - 01:07
better futures, Getting people to do what they love is
01:07 - 01:10
the most effective way of inspiring creativity and commitment to
01:10 - 01:10
the better future.
01:15 - 01:17
Question what I start as a producer of traditional liqueur,
01:18 - 01:23
muti from southern west china, the drinking produces, has a
01:23 - 01:26
distinctive soy sauce fragrance and the company has a distinctive
01:26 - 01:27
culture of innovation.
01:28 - 01:31
The culture of innovation developed from a 2000 year old
01:31 - 01:34
creative brewing tradition into what is now termed three concept
01:35 - 01:39
of beauty greenwood thai is about ensuring that every supplier
01:39 - 01:42
and part of the production processes, both organic and protect
01:42 - 01:42
it to the environment.
01:45 - 01:48
Hi Tech Makai reflects the continued drive to use science
01:48 - 01:51
to better understand the unique attributes of the companies alcohol
01:51 - 01:55
and to improve it and finally, cultural mutiny involves inspiring
01:56 - 01:58
people to believe in the long term value of the
01:58 - 02:03
company's purpose, these traditions of creativity have led multi to
02:03 - 02:05
invest in many different aspects of R.
02:05 - 02:05
And D.
02:06 - 02:10
This includes working with universities to establish the chroma traffic
02:10 - 02:13
fingerprint of its alcohol and produce patentable technologies.
02:15 - 02:19
This has improved quality control the marketing, the product and
02:19 - 02:20
identification of fake products.
02:21 - 02:23
The combination also inspires employees to keep innovating.
02:28 - 02:30
New ideas are created and used by people.
02:31 - 02:34
Innovation. Culture is how we describe how effectively or indeed
02:35 - 02:38
ineffectively people work together to create and use new ideas.
02:40 - 02:43
Culture is the sum of the values, beliefs and assumptions
02:44 - 02:44
of human groups.
02:46 - 02:48
Culture is about the personality and behavior of a social
02:48 - 02:52
group is all the different forces that shape what groups
02:53 - 02:53
are likely to do next.
02:55 - 02:59
These flavors, traditions, norms and attitudes distinguish one group from
02:59 - 03:03
another. The culture of your organization shapes the way people
03:03 - 03:05
create, think and solve problems.
03:08 - 03:11
Idea toxic creativity is not welcome or rewarded.
03:12 - 03:15
There's indifference, apathy or fear about new ideas and change
03:16 - 03:20
idea wasteful new ideas, insights are treated casually and mismanaged
03:21 - 03:26
creativity is seen as a threat, productivity, idea friendly creativity
03:27 - 03:29
is welcomed since it's new ideas are valued.
03:30 - 03:32
New ideas may get introduced and reviewed by the hierarchy
03:34 - 03:37
and idea hungry people seek new ideas that make the
03:38 - 03:40
world better were radical improvement beyond existing limits.
03:42 - 03:45
Some parts of any culture will encourage innovation while other
03:45 - 03:46
parts will discourage innovation.
03:48 - 03:50
The idea of toxic culture hides from the newness and
03:50 - 03:53
behind the defenses of tradition, rank and inertia.
03:54 - 03:58
While the idea of Hungary culture celebrates both novelty and
03:58 - 03:59
its ability to transform the world.
04:00 - 04:03
The highly innovative group also tends to be highly attached
04:03 - 04:07
to a shared identity as a greater force in an
04:07 - 04:08
idea hungry culture.
04:09 - 04:13
Real world experience with experimentation prepares individuals to try the
04:13 - 04:21
mid sporadic, unpredictable, externally linked waves of innovation involvement and
04:21 - 04:25
hunting ideas and solutions conditions create a muscles to cope
04:25 - 04:28
with uncertainties, fast changes and slow pay off.
04:29 - 04:31
There is a collective awareness of what it takes, the
04:31 - 04:32
willingness to do what it takes.
04:35 - 04:35
No culture is a vacuum.
04:37 - 04:39
Everyone comes into your group from another group.
04:40 - 04:44
Every organizational culture lives alongside regional professional and national cultures.
04:46 - 04:48
When you want to encourage creativity, you have to contend
04:49 - 04:52
with anti creative attitudes and unhelpful assumptions picked up from
04:52 - 04:54
other places and learned from other experiences.
04:56 - 04:59
Too many efforts to increase innovation ignore the way that
04:59 - 05:01
people think and feel in their day to day work.
05:03 - 05:05
Too few innovation projects and power.
05:05 - 05:07
Daily working lives with the result that too few people
05:08 - 05:11
gain working knowledge and belief in their ability to improve
05:11 - 05:12
and change their own organizations.
05:14 - 05:17
If you don't allow people to change what matters most
05:17 - 05:20
of them, why would they ever engaged their precious creativity
05:20 - 05:21
in solving problems that matter to you.
05:23 - 05:24
It helps to signal how things are different.
05:26 - 05:28
Put the power to change the organization in the hands
05:29 - 05:29
of those people.
05:29 - 05:33
You expect to be creative, help people experience the lives,
05:34 - 05:37
worries, headaches and passion of their colleagues and customers.
05:39 - 05:40
Innovation, cultures feel different.
05:42 - 05:46
There was a happy excess of imagination, daring initiative and
05:46 - 05:50
play creative experience feeds creative behavior.
05:53 - 05:56
The first challenge is to encourage creative behavior that leads
05:57 - 05:57
to successful innovation.
05:59 - 06:01
The second challenge is to develop a traditional creative behavior
06:02 - 06:04
that keeps leading to more and more success motivation.
06:06 - 06:08
Both of these challenges are about the climate and conditions
06:09 - 06:12
that encourage or discourage effective use of new ideas.
06:14 - 06:19
They are both about cultural change, raising expectations about higher
06:19 - 06:22
ambition, leading to innovation because it becomes an attractive way
06:23 - 06:25
or the only way of achieving those bigger bolder goals,
06:27 - 06:31
introducing examples of better products, services, processes and results.
06:32 - 06:37
Prompts desire to achieve better understanding how other organizations involved.
06:38 - 06:39
The creativity of people at all levels.
06:40 - 06:45
Frontline middle specialist on top resets assumptions about collaboration, seeing,
06:46 - 06:48
feeling, tasting experience.
06:48 - 06:54
Real innovation helps increasing experimentation is about learning by doing
06:55 - 06:58
that. Innovation has done better and more often because people
06:58 - 07:02
find innovation easier and more productive introducing more people to
07:02 - 07:04
how real world innovation is done.
07:04 - 07:10
Science hypothesis testing and prototypes prompts them to try getting
07:10 - 07:14
involved with practical experiments, develops innovation, skills, habits and thinking
07:14 - 07:18
styles, helping people become more comfortable playing with the cutting
07:19 - 07:23
edge and exploring the unknown is the goal lowering barriers
07:24 - 07:26
is about bringing people and ideas together to make it
07:26 - 07:31
more likely that ideas combine and people collaborate, dissolving boundaries
07:32 - 07:39
between clicks, teams, departments, professions, seating plans and personalities helps
07:40 - 07:44
find the insights for breakthrough innovation, making it easier to
07:44 - 07:47
gain the knowledge information resources that innovators needs.
07:47 - 07:49
It's how you discover new innovation.
07:49 - 07:53
Superstars, mix up the day to day, deliberately open minds
07:54 - 07:54
and plants.
07:56 - 08:01
Innovation is about practical creativity, that's why developing an innovation
08:01 - 08:03
culture is about developing practical creativity.
08:04 - 08:07
As groups try not to get lost in too much
08:07 - 08:13
corporate talk about adding layers of complication, encourage experimentation, raise
08:13 - 08:15
expectations and lower barriers.
08:19 - 08:22
You're succeeding with innovation culture when people are idea hungry,
08:23 - 08:26
they actively seek out new ideas and know how to
08:26 - 08:26
nurture them.
08:28 - 08:30
Everyone is involved with bringing ideas to the group.
08:31 - 08:35
People reach out beyond tasks to trends behind projects to
08:35 - 08:38
purpose. They talk about the possibility and reality of breakthroughs.
08:40 - 08:42
People are connected to each other to the outside world
08:43 - 08:43
and two dreams.
08:45 - 08:48
New ideas come from every part of the organization and
08:48 - 08:54
beyond ideas are understood, prodded, tested, developed and trials before
08:55 - 08:59
they are even formally proposed, every individual understands how to
08:59 - 09:01
progress bits of insight into something more substantial.
09:03 - 09:08
People have innovation partners, bodies, mates, pals, friends, conspirators, allies,
09:08 - 09:11
comrades, playmates, etcetera.
09:13 - 09:15
People know that every innovation has a sell by date,
09:16 - 09:19
they move between different timeframes, They work to make existing
09:19 - 09:22
ideas work on a day to day basis, improve existing
09:23 - 09:25
ideas for the next day and find day after tomorrow
09:25 - 09:28
breakthroughs that can replace the way things are done now,
09:30 - 09:33
the language of innovation theory and practice is the mother
09:33 - 09:35
tongue shaping through an action.
09:36 - 09:39
You're surrounded by diversity of makers and thinkers working together
09:40 - 09:40
to make better futures.
09:44 - 09:46
It's dangerous to think that innovation culture solves everything.
09:48 - 09:50
You can have an idea hungry culture and still fail
09:50 - 09:50
in the real world.
09:52 - 09:55
People can become overwhelmed by big cultural change programs and
09:56 - 09:59
post top down as an attempt to increase bottom lock
10:00 - 10:04
up innovation bottlenecks of expectations may develop between what is
10:04 - 10:04
promised on what happens.
10:06 - 10:09
Traditional hierarchy and habits often reassess themselves as people worry
10:09 - 10:11
about the loss of control of the fear of failure,
10:12 - 10:16
efforts to improve creativity, initiative and ambition failed because I
10:16 - 10:22
stayed theoretical rather than practical an innovator's checklist.
10:24 - 10:26
Take a look at the existing culture in your organization.
10:27 - 10:30
Talk to people about where new ideas emerge, ask people
10:31 - 10:33
in different teams and positions about what happens when they
10:33 - 10:33
have a new idea.
10:35 - 10:37
I wanted a bit of other ideas that get attention,
10:38 - 10:39
how many new ideas get implemented.
10:40 - 10:42
Do people tend to have positive or negative experiences with
10:43 - 10:45
innovation? Are they hungry for change?
10:48 - 10:49
Try and develop an innovation hub.
10:50 - 10:54
Have a library of new ideas, provide open access, learning
10:54 - 10:55
about how to solve problems.
10:56 - 11:01
Creatively collect experiences with practical innovation, provide a home from
11:02 - 11:07
home for incurable radicals, experienced campaigners and curious novices offer
11:07 - 11:09
idea, clinics to show people how to develop their own
11:09 - 11:17
ideas, create your own many innovation culture, inject innovation into
11:18 - 11:19
the cultural circulatory system.
11:20 - 11:23
Regular team meetings can be adjusted to encourage and develop
11:23 - 11:27
new ideas, add a creator show and tell where different
11:27 - 11:32
people share insights, technology trends or problems ensure reward.
11:32 - 11:37
And recognition systems includes innovation, redesigned training to teach innovation
11:38 - 11:43
and diversity to recruitment and role descriptions encourage playfulness and
11:43 - 11:51
improvement everywhere democratize sophistication, pinup diagrams like the innovation period
11:52 - 11:56
pyramid on worlds, make them poster size, get everyone involved
11:56 - 11:59
in discussions about concepts that explains how innovation works.
12:05 - 12:05
One more thing.
12:06 - 12:09
One of the first three D printing pioneers was Charles
12:10 - 12:14
hole. He was investigating one thing residents that could be
12:14 - 12:15
cured with ultraviolet light.
12:16 - 12:20
With the insight into another thing happened frustrated with the
12:20 - 12:21
time taken to make prototype plastic parts.
12:23 - 12:25
He figured out a way of combining photo chemistry, laser
12:25 - 12:29
scanning, optics and software to print three d objects by
12:29 - 12:30
building a pattern layer by layer.
12:31 - 12:34
He built himself with a lap time donated by his
12:34 - 12:37
employer before turning it into a commercial product 30 years
12:38 - 12:40
later and three D printers have been used to print
12:40 - 12:43
cars, planes, robots, and even replacement organs.
12:44 - 12:47
Post industrial revolution is emerging for this three D.
12:47 - 12:53
Community, Why not devote 60 minutes a week to some
12:54 - 12:54
kind of creativity.
12:55 - 12:58
Get together in your organization, started as soon as possible.
13:00 - 13:05
Start informal, grow by iteration of enthusiasm and results, gather
13:05 - 13:08
together in a bar, a coffee house or your canteen
13:09 - 13:09
or somewhere.
13:11 - 13:12
Um, play discover.
13:13 - 13:18
Have both sessions build the credibility of the process and
13:18 - 13:18
the people involved.
13:20 - 13:24
Make innovation stars and creativity heroes started one or two
13:24 - 13:26
people. Then I recruit a handful of people into the
13:27 - 13:30
process by recommendation of word of mouth, take photos.
13:31 - 13:34
Don't create false urgency, simply enjoy the process.
13:35 - 13:37
This is how you create innovation from the ground up.
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