Marketing Campaign

HM
by Hanqing Ma0 views·Updated Nov 3, 2021
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  1. Yeah,
  2. yeah.
  3. Hello, my name is Muhammad King. I'm going to talk about how this activity work
  4. firstly,
  5. a booth was set up in Cardiff city center where staff
  6. made four different flavors of coffee from the company's coffee bean products
  7. and invited passersby to taste them for free and ask them what
  8. they thought of course to buy coffee directly from the booth.
  9. At the same time,
  10. LED screens were installed in the bulls to
  11. show the company's theme and culture on the lobe
  12. and leafless with the company's theme and culture were distributed to passersby.
  13. The aim of the coffee sales was to give people who had experienced
  14. slavery a new sense of freedom and a better quality of life,
  15. which resonated with customers.
  16. Customers can also pick up a free leaflet at the booth
  17. which comes with a small bag of coffee beans.
  18. The coffee is limited to 400 cups one day and it's available from 12 am to six PM.
  19. The city center both is open on friday saturday and sunday
  20. after two weeks,
  21. the both location is changed and a second
  22. event is opened in Cardiff Central business district
  23. to introduce the brand and promote the coffee
  24. to people working in the business district.
  25. Afterwards,
  26. my classmate patrick will introduce the
  27. advantages and disadvantages all this activity