FINE JEWELRY PRESENTATION 2

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by Nicole Wyant3 views·Updated Oct 3, 2021
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  1. Okay, hi, I'm back real quick because I rushed the
  2. end of it and um I just want to do
  3. like a minute or two for the company analysis.
  4. So just real quick if you know and thank you.
  5. Oh, so yeah, these are the trends more.
  6. Um so I think I talked about this, the transformative
  7. texture. I think we saw this initially more and costume
  8. jewelry, but now it's accelerated to luxury jewelry, especially during
  9. the pandemic.
  10. Um I thought this was very interesting because it said,
  11. you know, we were living our entire lives through a
  12. screen and now you can see how it's affected our
  13. trends in different aspects like jewelry for example, it pops
  14. on and off the screen and this became a key
  15. interest for engaging the customer.
  16. So materials and textures with transformative textures such as tourmalet
  17. opals and moon stones add unique and other worldly effects.
  18. So yes, like also my company works with all these
  19. kinds of things.
  20. So that's why I also chosen because I've seen the
  21. popularity in each of these trends.
  22. So again, everyday essentials, it focuses on a minimalistic and
  23. long lasting design that's escalated in the direction for fine
  24. jewelry. So this is where essentials can be born every
  25. day and have become a big opportunity for investment pieces
  26. and gifting.
  27. We've seen this more and more um with um men
  28. gifting for women for uh whatever holidays, birthdays, stuff like
  29. that. So core items are hoops and rings, chains, necklaces,
  30. bracelets. So here's the company profile.
  31. This is what I rushed.
  32. I just wanted to get a little bit more um
  33. into this a couple minutes if that's okay.
  34. So we have Tanya Farrah find jury.
  35. So this is a company I currently work for.
  36. So Tanya Farrah specializes in one of a kind luxury
  37. pieces ranging from gold chains too.
  38. Extravagant pieces.
  39. So they're a brand that has a mission to enhance
  40. the women's beauty with exquisite design.
  41. So With the variety of collections varying in prices from
  42. 1300 at the lower end to about 74.
  43. Each piece is truly a work of art.
  44. Additionally, Tanya Fair specializes in vivid coloured gemstone specially sourced
  45. in new york city.
  46. I talked about this before and then each piece has
  47. an intricate detail that reflects um uniqueness of the brand
  48. handcrafted and fully produced again in New york city with
  49. 18 carat gold and diamonds.
  50. And this is the quality of Tanya's pieces, it's top
  51. notch. Um we literally watch it be made from the
  52. mold, the casting to the complete finished design, to picking
  53. out each of the gems to photoshopping it to the,
  54. to the client.
  55. You know, it takes a lot but it's perfect for
  56. um the clients.
  57. So yes, that's a unique selling point for us as
  58. well. So a little bit more on the company profile.
  59. So precious gemstones are unique selling point for the brand
  60. and the luxury market consists of black opal and moon
  61. stones. The demographic for Tanya Farah jewelry are women in
  62. the Adrian's generation X.
  63. Aging towards 40 to 60.
  64. And additionally many um gen X.
  65. Men and the same injuries are postural clientele for presents
  66. and gifts.
  67. Like I said, um our clientele has a higher income
  68. with a disposable income to spend on personal luxury goods.
  69. We see this much more commonly for our brand.
  70. Um Tanya is unmistakably a cook tour collection.
  71. Sorry on the designer loves pieces that are easy to
  72. wear in merchandise with anything in a women's wardrobe.
  73. So those are some of the accomplishments on the right
  74. and that some pieces that we sell.
  75. Um These are some of the main competitors.
  76. Also, it's a privately owned brand.
  77. So the sales and stuff for private.
  78. Um I don't think I was allowed to put that,
  79. but I'm not sure I don't.
  80. Okay, so next we have the luxury strategy.
  81. So Tanya Farah jewelry, I talked about this in the
  82. beginning as well is a brand that utilizes a variety
  83. of different luxury strategies to keep customer engaged first.
  84. Tanya Fira jewelry values the quality of products more than
  85. anything when it comes to luxury products having top notch
  86. quality is one of the most important factors.
  87. Tani uses 18 carat gold and real precious gemstones especially
  88. source everything in the United States.
  89. Um fully designed by her um creating unique pieces for
  90. each customer being able to go back and forth customizing
  91. the piece to the customer's wish is something very unique.
  92. Also like for example, if a customer wants alternating sapphires
  93. and emeralds in the stone on the ring photo to
  94. the right, you know, we can do that for them.
  95. So I think that that's something super interesting.
  96. We can easily change the price based on what the
  97. customer wants based on all of that.
  98. Um and this is the last slide um and then
  99. another part of it is in order to keep the
  100. customer happy and coming back to our luxury products, providing
  101. the best customer service possible is absolutely necessary.
  102. So going above and beyond such as private showings which
  103. we do a lot um to show mock up pieces
  104. or Photoshop custom jury is something we do that's very
  105. important. So for example, we have a showroom based in
  106. the city and very often people come and do private
  107. showings and private um you know, picking out pieces for
  108. an event or this or that and that's something super
  109. interesting to us and it's a key strategy for building
  110. a lifelong relationship with the customer and really making sales
  111. and revenue, truly having a relationship is something that's so
  112. helpful. So having an extremely hands on founder and owner
  113. who owns personal relationships with each and every client is
  114. a strategy in which we also can see um succeed
  115. at. So yes, that is my project on um fine
  116. jewelry and this was really awesome to research all this
  117. and I love relating it to my job right now
  118. because this is something I'm interested in working in.
  119. So yes, so thank you so much.
  120. Bye.