Untitled

AA
by asdg asdg1 view·Updated Oct 30, 2021
Re-use contentCreate your own

Chapters

Audio TranscriptAuto-generated

  1. Hi beer. This is shown today.
  2. I'm going to talk about the highly successful energy
  3. saving campaign using the science of behavior change.
  4. So basically as you can see from the slide
  5. is a sample of the miller.
  6. Basically the experiment are just mailed this sample miller
  7. to households indicating their energy use comparing to there
  8. energy efficient neighbors.
  9. So this Miller has has two purposes.
  10. I have two purposes. One is to use as a reminder of how much energy
  11. specific recipients
  12. has used
  13. during their in the past month. And also it is creates a social pressure
  14. for the recipients that if they use more pressure than their neighbors.
  15. Yeah,
  16. the recipients kind of feel like ashamed by the
  17. fact that they are not that energy efficient.
  18. The fun factor of this experiment that they achieved tremendous success
  19. persistently.
  20. So basically the experiment matter divide the recipients. The two groups.
  21. One group is the test groups. One group is the control groups for the test group.
  22. The mail for both groups. The experimenter mailed out the mailer
  23. to these recipients for two years and then they
  24. stop melting the matter to the test groups.
  25. Based on the statistical results, we can find out firstly.
  26. Both groups experienced a significant significant drop
  27. in energy use immediately after received the mailing
  28. but after two year periods
  29. there's a dichotomy in terms of energy use
  30. for the test groups because they stopped receiving the mailer,
  31. they experienced the little bounce back.
  32. In terms of energy use.
  33. We are the control groups who continuously receiving the email there drop in.
  34. Energy use is continuously
  35. it continued.
  36. Even though we can find from this graph, that the energy used
  37. of the control of the test groups, who continue,
  38. who started receiving the mail is still significantly lower
  39. than their previous level before the campaign started.
  40. More specifically,
  41. their energy use is 6.0.6 kilowatt hours per day lower than their previous level.
  42. So we can draw from this graph that
  43. this campaign has achieved persistent results over time.
  44. Then the experimental carriages results in different
  45. geographical area to test the effectiveness,
  46. luckily the results, the per consistent across the board.