Why Personal Branding Matters

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by Diana YK Chan2,272 views·Updated Apr 5, 2020
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Wondering how a great persona brand can help you advance your career and grow your business? In this video, you'll learn 5 tips on the benefits of a great personal brand: 1) Differentiate to be more marketable and memorable 2) Communicate your unique value effectively 3) Build credibility and be seen as an expert 4) Generate more opportunities 5) Higher perceived value For more free resources on career and job search, visit: http://mymarketability.com/ Follow or connect with me on LinkedIn: https://www.linkedin.com/in/dianachan/ Subscribe to my YouTube Channel: https://www.youtube.com/mymarketability About Diana YK Chan: Diana is a Career Coach, Speaker, and Trainer at My Marketability. She helps ambitious professionals design the next chapter of their life, navigate transformational career changes, and differentiate their unique brand value. She’s served clients globally, from students to C-level, representing diverse industries and professions to change careers, increase their income and land incredible opportunities at top companies like Google, Apple, Facebook, LinkedIn, McKinsey, Deloitte, PwC, TD, Scotiabank, RBC, Nestlé, L’Oreal and many more. JobScan named her one of the "Top 15 Job Search Experts to Follow on LinkedIn." With 15 years of diverse experience, Diana worked at Schulich in career advising, Google and Ivey in recruiting, Accenture in management consulting, and TELUS in Marketing, Operations, and Training. Having reviewed 20K+ resumes and conducted thousands of interviews, Diana knows what it takes to make meaningful connections, open new doors to exciting opportunities and brand yourself as a highly sought-after professional and leader. Diana’s mission is to empower you to own your greatness with confidence so that you do amazing things and make a remarkable impact in this world. Diana completed her undergrad and MBA from Ivey Business School and coaching training with the Coaching Training Institute. Diana is active on LinkedIn where she regularly shares video content on career and job search

Audio TranscriptAuto-generated

  1. you probably have heard the importance of personal branding, but
  2. have you really thought about the benefits of a great
  3. personal brand?
  4. Well, in today's video, I'm gonna show you the five
  5. key benefits of how a great personal brand can help
  6. you advance your career.
  7. So let's dive in.
  8. The first benefit is that I will help you differentiate
  9. and be more remarkable and memorable.
  10. See, when you have a great personal brand, it really
  11. sets herself apart from your competition, and you really stand
  12. out as well.
  13. As a result, you're more remarkable and memorable.
  14. The second reason is I will help you communicate your
  15. unique value more effectively.
  16. See when you have a great personal brand, that means
  17. you really understand who you are, how you're perceived and
  18. what value that you have to offer.
  19. So as a result, you are also more in demand
  20. as well.
  21. The third benefit is I will help you build your
  22. credibility and be seen as an expert.
  23. See, when you have a great personal brand, it really
  24. helps build that trust, and you're perceived as an expert
  25. that you are more skilled and competent and intelligent in
  26. your area of expertise as well.
  27. The next key reason is that by having a strong
  28. personal brand is that will help generate Maur opportunities.
  29. Whether you are looking for your next job or changing
  30. industry, it could help you attract and help you make
  31. that pivot as well.
  32. Or if you're looking to get promoted to next level
  33. by having a strong personal brand, it will really help
  34. you position yourself for success as well.
  35. And lastly, with a great personal brand, you also have
  36. a higher perceived value.
  37. So what I mean by that is that if you
  38. are in a job and you got an offer, you
  39. have a potential to earn more as well.
  40. You can also be have, like a higher negotiation power
  41. with a strong personal brand.
  42. And this is because that you have built that strong
  43. credibility, the reputation on and that you are seen as
  44. an expert.
  45. So I hope you find this helpful.
  46. If we're not yet connected on lengthen, follow our connect
  47. with me at unlinked in at Diana.
  48. Why K g.
  49. M. And for more tips and free resources, visit my
  50. website w w dot my mark ability dot com.
  51. Thank you so much for watching.
  52. I'm Diana.
  53. Why Kei Chan, founder of my mark ability, where I
  54. help ambitious professionals like you to find a meaningful career
  55. and differentiate as top talent to land amazing opportunities and
  56. earn more money.
  57. Cheers to your mark ability.