Catherine's Toolbox

all right.

Money was Catherine and say I'm going to show you

my toolbox.

So to start, I think we're going to start with

my bucket list.

So these are the top 10 things on my bucket

list, and I'm gonna go over five.

Sorry, yet five in particular.

So from 1 to 10 I want to live on

an island.

I want to start a family.

I'm one of your mom.

Um, number three.

Become ex successful marketing manager for get remarried fivesome with,

well, sharks and believes I always wanted to do that.

I think it's really, really cool.

Six. Trade up, Stand up comedy.

I've always loved Sarner Live and I think trying ups

trying stand up comedy would definitely get me out of

my comfort zone and try something new and crazy.

Number seven.

I want to make over $100,000 by 40 Number eight

on our own.

My own clothing store of always, um, been into readers

are buying older clothes from thrift stores and kind of

giving them my own spin.

So I think that would be really cool for a

a really cool concept for a store like drifted and

new new items.

I want to buy a house in the beach because

the beach is my happy place and I want to

buy my parents a house.

So islands my mom actually lives on.

She lived in the Bahamas for three years and I

looked to go visit.

So for a year, I want to go live on

an island on the island.

When I look, I want to live on a ST

Lucia so something with, well, sharks and believes, um, you

need to get your scuba diving license, obviously, and this

is where it's done most commonly.

And I want to get my scuba license and I

want to swim with them, and I think that would

be really crazy of it.

Really cool.

This is a place where you can do stand up

in Los Angeles, and since it's close to me, I

thought it would be a good idea.

And yeah, this is kind of like the concept that

I want to do for a store one day.

I think it's really cool and, like industrial modern but

vintage and this is what what my house looks like

one day, and I wanted to be on Hawaii, So

moving on the five books.

So these are the five books that I would want

have shown it on an island Number one is letting

go. My mom actually gave me this book and it

helps me a lot when I'm struggling with certain situations,

my life and I just go and open up a

chapter and accuse me a sense of peace.

And it also helps me think of my mom.

She's so far away.

Big magic on this book is awesome, and it brings

out helps you bring out your inner creativity.

And it helps with mental health too.

So I think, you know, being sure in a while

I like this would be definitely needed.

So choose worry over wonder.

This definitely helps, um, overcome anxiety of really about anxiety.

And this is one of the only books who has

really helped me channel a sense of peace and overcome

anxiety. So I think that would definitely be necessary.

Obviously, I looked up this book because I want to

know how to survive.

And this book helps you, um, technically survive anywhere.

So I thought, why not?

And obviously all the Harry Potter books my childhood.

I read all the Harry Potter books.

I love all the movies and I think it would

just be, you know, a good way to pass the

time. So next we're gonna dio my resource.

So, um, in college, obviously a business major.

So the business standard is a great website that I

use. I love that they have, you know, so many

tab, sort of so many different things.

Markets, companies, opinion tech, and actually Cove in 19 giving

all the updates and everything for that multimedia and then

budget 2020 um, there also of our show a lot

of videos and podcasts.

And that's my best way of warning.

I love, you know, watching video something visual, not just

listening. But podcasts are cool because they are with me.

I love podcasts because they're engaging and inviting and entertaining.

And it's not just listening to a lecture.

It's listening to like people converse back and forth, so

I really like that as well.

They also have an app so I could go on

my phone.

You know, if I'm at school and I can't get

on my laptop, then I used the app and I

can look up anything, and it's really convenient.

And they also have a subscription, so you can get

you the up seats and everything, especially Cove in 19

happening. I'm very interested in what's going on in the

business world.

So artificial intelligence.

I believe this graph is very appropriate for marketers because

article artificial intelligence is such a way of life right

now. So, um, marketers can have a competitive of the

an edge because, um, the autonomous media buying So actually

A I can help you discover channels that you wouldn't

know. Um, beforehand.

It kind of does all the work for you so

personalized Web experience.

So in 2017 they noted that 33% of marketers use

a I to deliver personalized Web experience, and this is

the start.

So this is everything that increased, and the top thing

that increased was the conversion rates and customer experience.

And, I believe customer experiences probably the most important thing

when it comes Teoh thinking about what your marketing So

a powered marketing tools?

Um, so there's a thing called Rocco Research, and basically

it's like an A I powered marketing tool that helps

your brand engage with followers.

So I thought that was really cool, and I gave

the link here in the chat bots, and this is

basically like a human customer service rep.

But it's a chap on its channel by area, so

it's immediate and it's accurate.

So when you're talking to it and trying to figure

information, it will have the correct information very quickly.

So moving on to Poland.

So I decided to do Poland.

I've never been there, and I think it's really cool.

And I learned a lie about what's going on there.

So the demographics about 38,000 or starting in 38 million

people of their obviously 96 point after Polish summer, German

summer Sicilian and mainly the people that live there, ages

25 to 54.

This is tthe e currency.

So one Poland, I think it's lawdy equals 0.24 years

dollars. Um, this is a shopping center.

Winslow de Rossi and I believe that the town there

and I really liked it.

I really like the, um, the architecture and then out

where the design of the shopping center I think it's

really modern, and it looks really cool from the exports.

That's we, um that Poland's exports to the US are

mainly machinery and equipment.

And I'm gonna go over some five different products that

are found and marketed differently in Poland.

So they're linen products are handmade, um, is hand stitched

and they're mainly soda.

A local boutique.

So normally you couldn't find them in America.

Um, you could only find them at boutiques in Poland

because they're hand crafted beef tankers are sorry.

Beer, Beef.

You're tankards.

Um, so these air like mugs that you drink beer

out of and they are engraved with the Poland, um,

national emblem on them.

So you'll find them also in, you know, antique stores

and local stores around Poland.

Not so much in America, but I'm sure you could

buy them online as well.

Krockey Thistle is a chocolate cream fudge, and you can

purchase it on Amazon.

But it's mainly just found in Poland, and it's their

version of a fudge.

I'm not really sure how to say this.

Barce kisses.

It's a spirit soup.

And actually, I I've seen this on shows on the

Food Network, but never, um, yeah, never in like a

restaurant here or anything so they sell it and make

it all over Poland.

But you could buy ready made packages.

Grocery stores and restaurants are start grocery stores and on

Amazon as well.

And I don't believe Poland would be a good idea.

Are good destination for products here in the centrality Central

Valley of Central Valley is known for their agriculture and,

um, basically already established in our actual agriculture.

Pullin prides themselves on hand.

Might items Fresno's you know, I don't know Where is.

I don't know.

And we're more like fast, easy and convenient phones.

A smaller country.

We don't really do many exports and imports back and

forth, and we both have different values and beliefs.

It's a moving on my mentor.

This is an Hanley.

She's a really cool marketer.

She has a really good personality, and she's actually an

author, too, she wrote.

Everybody writes, and I hopes of those seeking in their

creativity. So I like that She's also a Wall Street

Journal is best selling author, not just a marketer, and

like I said, she's a humors or strong is approach.

So, watching all of her interviews and speeches, she engages

with the audience and makes them feel really welcomed.

Makes them laugh.

Shows a big personality.

She commands a room, and she has really good, um,

ideas when it comes to marketing.

And one of that is amusing empathy.

Um, and this is a video.

I'm hoping it plays.

Okay. They don't know why my video isn't working, but

since I only have a few minutes off, I'm just

gonna explain it.

She talks about empathy and marketing.

And basically, when you think of empathy, you don't think

of marketing and empty.

But you have to think of empathy in the mind

of a customer.

And when you think about that, you see through the

customers eyes and what they want.

And that's what she talks about in this video.

And I thought that was really, really cool.

And then these air, some testimonials.

Um, basically, this is from Penske, and obviously Pinsky oil.

She worked with them.

It says an is a total professional.

She's highly recommended not only as an industry leader, but

it also is an engaging and entertaining speaker where you

see real received rave reviews about her entire presentation.

So yeah, she's really cool.

Really Like her a lot so may I add it

at the Taff?

This is for my career, not from a dead.

So, um, I want my added epitaph to say accomplished

being a positive business role model who left a smile

on everyone's faces she came across.

I am because I love putting a smile on people's

faces and making their day.

That's what I definitely wanna wanted to highlight.

And these are my citations and thank you for listening.

Catherine's Toolbox

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