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Benetrends data facts


mark nelson

on 28 November 2009

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Transcript of Benetrends data facts

Benetrends Data Facts Objectives:

- Better understand our clients to serve them better
- Improve our marketing through more effective targeting
- Support regulatory and public policy positions

How do the industries we serve impact the ecomony?

Focus on Franchising Impact of Franching on U.S. Economy

Economic Output

Jobs Created

Success rates of franchised businesses

Is it a good investment? How do we impact the clients we serve? Who is the typical BeneTrends Client? Demographic Data

Education Level Specific Client Survey Questions What is the average value of rollover amount?
What Assets in addition to the qualified plan will be used to fund your retirement? How Long have you been in business? Is your business profitable? What is the estimated value of your business? What due dilegence did you do before you decided to
purchase your franchise?
Full transcript