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Collaborative Consumption

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Amanda Buchmann

on 28 April 2015

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Transcript of Collaborative Consumption

In the last century cities have experienced the increasing privatization of public spaces, especially after the 1980s ‘neoliberal onslaught,’ which brought a ‘trenchant reregulation and redaction of public space’
Barriers
Sharing & the City
Wednesday 26, 2014
Amanda Bruchmann
...or Tradition?

decline of sharing: development of consumer capitalism after WW II
When You Ride Alone You Ride With Hitler! by Weimer Pursell, 1943 Printed by the Government Printing Office for the Office of Price Administration NARA Still Picture Branch (NWDNS-188PP-42) Source: archives.gov
Collaborative Consumption
Economy

Criticism
"The "Sharing economy" requires a pragmatical, not an aesthetical relationship to your belongings. You can celebrate this as the liberation of Hyper-consumption and as focusing on the basics. But you can also interpret it as the economical restructuring of everyday-life. Nothing redundant is allowed to claim space and resources " (Maak,Niklas, FAZ)
"Die „Sharing Economy“ setzt ein pragmatisches, kein ästhetisches Verhältnis zu den Dingen voraus. Sie entkoppelt den Menschen von den Gegenständen. Das kann man als Befreiung aus dem Hyperkonsumismus und als Konzentration aufs Wesentliche feiern (...)aber auch als Teil einer radikalen Durchökonomisierung des Alltags lesen: Nichts Überflüssiges darf Platz und Ressourcen beanspruchen."
Enablers
Advantages
ecological
less waste
less pollution
less resources used
social
less correlation between income and standard of life
more space on streets and in private homes
easy accessibility
more connection between individuals
economical
easy way to make money
promotion of start-up buisnesses
Trend...
Business Models

C2C- "consumer to consumer"


B2C- "business to consumer"




B2B- "business to business"
Definition
Different Elements of CC

Sharing
Gifting
Swapping
Lending
Bartering (exchanging goods without monetary transactions)
References
What's mine is yours / Rachel Botsman and Roo Rogers
http://www.impulse.de/management/nutzen-statt-besitzen
Kuhndt, Michael, 2011: Nutzen statt Besitzen, Impulse Magazin, 6/2011
Auf dem Weg zu einer ressourcenschonenden Konsumkultur, 2012
http://www.shareable.net/blog/policies-for-a-shareable-city#index
- Policies for a Shareable City: A 15-Part Series with the Sustainable Economies Law Center and others
http://www.collaborativeconsumption.com/
http://www.faz.net/aktuell/feuilleton/sharing-economy-du-musst-es-unbedingt-mit-allen-teilen-12831443.html (24.04.14)
Julian Agyeman, Duncan McLaren & Adrianne Schaefer-Borrego (2013): Sharing Cities
Böckmann, M. (2013): The Shared Economy: It is time to start caring about sharing, Bachelor Thesis, University of Twente
Owyang, J. et al. (2013): The Collaborative Economy, A Market Definition Report
Mont, O. (2004): Institutionalisation of sustainable consumption patterns based on shared use
Leismann, K. et al. (2013): Collaborative Consumption: Towards a Resource-Saving Consumption Culture
The Rise of the Sharing Economy
archive.gov
http://www.economist.com/news/technology-quarterly/21572914-collaborative-consumption-technology-makes-it-easier-people-rent-items
“The idea of renting from a person rather than a faceless company will survive, even if the early idealism of the sharing economy does not”
regulatory barriers and legal battles.
->peer-to-peer transactions may violate any number of existing laws, from hotel, transportation, tax, and insurance.
lack of trust between peer-to-peer “buyers” and “sellers.”
lack of industry-wide reputation systems and data standards
incumbent players view sharing as a threat to their current business models
uncertainty about which startups will stand the test of time

http://www.someecards.com/kraft-mac-and-cheese-cards/macaroni-and-cheese-share-kraft-funny-ecard
http://conversation.which.co.uk/money/global-sharing-day-save-money-car-house-sharing-hiring/
“I believe we are at the start of a collaborative revolution that will be as significant as the industrial revolution.”
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