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Brynnly Naturals

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by

Sarah Brazier

on 14 May 2013

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Transcript of Brynnly Naturals

The Objectives Recap Social Media Marketing Campaign Brynnly Naturals The Focus Strategies Facebook Increase brand awareness by 500% in women ages 16-38 in the Warren County region by December, 2013

Obtain 15 mentions per week on social media by December, 2013

Increase sales 100% by December, 2013

Have 10% of followers become advocates for Brynnly Naturals through shares by December, 2013

Increase interest by 200% or more by December 2013 Price

Ability to find

Peer Recommendations "Brynnly Naturals is a local Bowling Green business, dedicated to creating and making natural, organic, and vegan beauty products. Each item offered by our company is handmade in our kitchens. We are devoted to bringing high-quality, health conscious products to our customers at affordable prices." Create store using Wishpond Social Store An Excellent Post Keep doing this! Pinterest YouTube The Contest How To Video Makeover Tutorial The Page Blog Twitter Current Look New Look Burt's Bees Christmas Pin Every Day Board Whole Foods Health and Beauty Aids Norma Kamali Who To Follow Plus Toms of Main Getting Started include:

links
videos
pictures
retweets

Tweet about four times a day. What to Tweet Suggested Topics Friday Favorites

Renew the Earth: Renew Your Look

Hands Down Go Organic

Vegan Only Let tweets reflect the lifestyle associated with Brynnly Naturals Increase brand awareness by 500% in women ages 16-38 in the Warren County region by December, 2013

Obtain 15 mentions per week on social media by December, 2013

Increase sales 100% by December, 2013

Have 10% of followers become advocates for Brynnly Naturals through shares by December, 2013

Increase interest by 200% or more by December 2013 Return on Investment Facebook Analytic Tool

Wishpond Analytic Tool Return on Investment Return on Investment combines profile level; group and roll up reports to get a high or low level look at performance Sprout Social Return on Investment YouTube Analytic Tool Performance

Engagement

Demographics

Gender

Discovery Top Traffic Sources

Audience Retention

Favorites

Sharing Return on Investment Word Press Analytic Tool Viewer location

Reposts

Likes Comments

Links

Top posts

Traffic flow throughout day WP Pinner Cyfe tracks performance metrics monitors metrics and analytics across all sites Potential Contests Sweepstakes

Photo contest

Essay Contests

Video Contests

Offers Pinterst Contest

Photo caption contests

Buttons and banners to connect to your f-commerce
Full transcript