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Jo Ellen Verna - Sales Professional


Jo Ellen Verna - Resume

on 17 September 2013

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Transcript of Jo Ellen Verna - Sales Professional

Jo Ellen Verna
Highly accomplished business development manager with proven ability to build revenue, exceed sales goals, and penetrate new markets driving organizational growth and profitability. Effective communication, demonstration and negotiation skills with a talent for promoting new business in uncharted territory and building industry presence for new product launch. Expertise in B2B sales to C-Level executives in small, midsized and Fortune 500 companies in the corporate, hospitality, resort and entertainment markets.
Business Development
Team Leadership & Training
Territory Sales Management
Brand Awareness/Development
Direct Sales & Marketing
Sales Closings & Techniques
Product Training & Placement
Strategic Account Acquisition
Business-to-Business Sales
Cutting-Edge Product Launch
Trade Show Management
Consultative Selling
HOMELOGICS —Scottsdale, AZ
President, 2004 to Present
Co-founded residential technology integration firm dedicated to completing one to three high-end custom homes per year and commercial projects for special clients, i.e. doctors, restaurant owners, etc. Established process-driven, customer-centric business modality and conducted direct and indirect sales, marketing, system design and implementation, product selection, lighting control design/engineering and programming and project management.
Key Results:
 Accelerated revenue growth from zero to $1 million in 2 years.
 Consistently achieved additional certifications from CEDIA and select vendors to expand business.
 Commitment to “Customer Bliss” resulted in repeat and referral clientele, consistently increasing revenues.
Director, Business Development, (ACT! Certified Consultant), 2001 to 2004

Boutique Custom Integration firm with best-in-class automation, audio/video, security, and integration solutions.
CRM, Sales force Automation, Networking and Corporate IT Consultancy Firm
As manager of the Philadelphia branch office was tasked with, lead generation, business development, account management, product training, sales support and corporate roll-outs of sales force automation tools, ACT! Contact Management, SalesLogix and Salesforce.com. Obtained and maintained certifications and credentials to resell, data- customize and train on each solution. Managed direct sales, customer service, PR and brand recognition. Conducted on-site process and best practice trainings to sales teams, to ensure successful implementation. Exhibited at regional trade shows and attended national trade events, conferences and meetings. Designed, organized and executed promotional marketing material and blitzes.
Key Results:
Awarded “Largest Account” in 2002 for the sale of 125 seats of SalesLogix to CorVel Corp.
Tripled sales of the Philadelphia office, earning Worldview an Interact Commerce Corp Business Partnership award.
Consistent sales performance caught the attention of competitor, resulting in the profitable sale of company.
Innovators/Developers of RSViP and ProHost, restaurant reservations and table management solutions.
Director, Business Development, 1998 to 2001
Directed all B2B brand awareness and business development activities across the Eastern United States and Eastern Canada for a revolutionary new hospitality based software solution. Prospected, demonstrated and negotiated with restaurateurs from one-off single owner-operator to Fortune 500 hotels, resorts, casinos and mega-entertainment complexes. Conducted sales presentations and software demonstrations through on-site meetings, during regional and national trade shows and via WebEx. Sales cycles ranged from one call close to months-long complex negotiations and C-Level executive committees.
Key Results:
Received “Top Sales” Accolades in 1998 and 2000 for outperforming my west coast counterparts.
“Zagat Tops” Award in 1998, 1999 & 2000, for closing the most Zagat highest rated restaurants throughout region.
“Most Profitable Sales” Award in 1999 for generating the highest “software only” sales.
Conceived “online restaurant reservations” plan that would include key partnerships that resulted in the EZ2Get.com, then OpenTable.com mergers.
Designer, developer, manufacturer and supplier of Electronic POS terminals and management software
Director of Marketing & Inside Dealer Channel Sales, 1996 to 1998
Promoted from customer support specialist to inside dealer channel sales to boost sales of tier-3 performers and simultaneously assumed the vacated position of director of marketing. Charged with all tasks associated with launch of new product or line, including product releases, technical manuals, photo shoots, brochure and trade show literature & signage design. Coordinated and managed all aspects of national hospitality industry trade shows’ booth design, staging, logistics, shipping, travel arrangements, staff and meeting schedules. Designed, authored, solicited contributions to, and edited company newsletter.
Key Results:
Booth/display redesign allowed for participation in 2 additional industry trade shows per year.
Increased US dealer channel sales by 31% in two months by implementing a telesales and survey system, improving dealer relations and converting underperforming third-tier dealers to profitable brand champions.
Customer Support Specialist, Sales Engineer, Road Warrior, 1994 to 1996
Customized database, defined network definitions, installed, trained and provided ongoing support of POS and back-office software solutions to quick-service restaurants. Served as corporate trainer to dealer channel and end-users teaching monthly, 5-day trainings across North America on use and best practices of management software. Served as sales engineer to outside sales team and dealer channel assisting in on-site demonstrations to close high profile accounts such as Wendy’s, Dunkin’ Donuts, Tim Horton’s, Greyhound and more.
Key Results:
A key component to winning major accounts and increasing company sales.
Consistently sold-out all training classes, for increased revenue.
10686 E Rosemary Lane, Scottsdale, AZ 85255
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