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Engaging a Wider Audience: Virtually!

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by

H Baker

on 28 May 2014

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Transcript of Engaging a Wider Audience: Virtually!

Engaging a Wider Audience: Virtually!
Colorado eNetwork

AAUW
First Steps
A branch??
Contact state & membership chairs
Policy 202 - Formation
Understand market
Have lead organizers
Plan an initial meeting
Virtual planning begins

Virtual Interaction
Tweet +/- @AAUWCOeNetwork

Anyone can use these tools to enhance what you're already doing!



Why use virtual?
To engage current members
To make your outreach *pop* in the digital age
To attract new members

How could branches
use virtual technology?
Advantages
less expensive--postage, mileage
convenient!
time-saver--travel time, more time for action
access to speakers--the world is available!

Make clear your opportunities!
Challenges
Processes accommodate virtual
Marketing opportunities
Getting over fears
Not a wholesale solution
Today...
1. See tools in action
2. Understand
advantages & challenges
to virtual branches & interaction.
3. Know the first steps to
creating a virtual branch

Cool Tools
A tool?
Who is interested in learning?
What problem are we solving?
Which tool?
Test timeframe for marketing
Full transcript