Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Danone's Shifting Strategy

No description
by

Hadiyanto Agung

on 7 October 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Danone's Shifting Strategy

Danone
Why?
High sales target would put undue pressure on managers, risking mistakes, and shortcuts to achieve growth
How?
Downgrading growth forecasts
Shifting to volume growth
Cut the price
Expands
Deepen sales in new markets
Transformed into a streamlined business
Activia
Oikos and Mon Premier
Evian
Thank You
Danone's Shifting Strategy
What?
Danone Office
Question 1
Answer:
Global recession made Danone realized that it had decreased emerging market countries' ability-to-pay for goods (even though it was not the main concern that Danone has shifted it's strategy). Based on Antoine W. Van Agtmael (of International Finance Corporation of the World Bank), countries of emerging market constitute approximately 80% of global population.

Low ability-to-pay will cause low willingness-to-buy and this will impact Danone's sales growth. Regarding this problem, Danone shifted strategy from sales growth to volume growth to construct solid and sustainable future of Danone's group.
Question 2
Who behind the scene??
Franck Riboud
History
1919
Isaac Carasso invented yogurt's first industrial manufacturing, named Danone.
1929
Isaac's son, Daniel Carasso, moved to France and brought Danone yogurt to the place where the headquarters are today.
1942
Daniel Carasso moved to the United States, changed the name Danone to Dannon.
1968
Dannon's westward expansion, the acquisition of a second manufacturing facility in Minster, Ohio.
1986
Dannon moved its headquarters from Long Island to White Plains, NY.
2013
Dannon announces it has successfully reduced the total sugar of its most popular kids product - Danimals Smoothies
1. What environmental factors is Danone responding to by shifting strategy to volume growth rather than sales growth?

2. Explain why Danone is focusing on only three main sectors. Why these sectors?
- One of FMCG company
- Focus on 3 main sectors:
yoghurt, spring water, baby food

e.g.: Activia, Evian, Oikos, Mon
Premier
1 of the best organic growth rates in the industry
Stock market darling
To maintain business sustainability through global recession
To invest and expand its business in emerging market economy country
Caroline Chrisbyanti (9693)
Isabelle Sarah Astari (9395)
Gina Fizriyaningsih (10260)
Discussion Questions
Danone focused on three main sectors in order to achieve its mission "bring health through food to the largest number of people". Focusing in yoghurt, spring water, and baby food will help Danone to expand its business in emerging market countries by selling affordable and healthy products.

Moreover, Danone chose these low-growth products in order to achieve organic growth in the sector
Full transcript