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Declan Mehigan

on 11 December 2014

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Transcript of FIFA

World Cup Knowledge
Transfer Problem

Definition of Knowledge
Definition of Knowledge Management
Introduction to FIFA
Local Organising Committee

FIFA's Current Knowledge
Management System


Knowledge-Creating Company
The World Cup

"The effective
processes associated with exploration, exploitation and sharing of human knowledge that use appropriate
environments to enhance an organisation's intellectual capital and performance." (Jashapara, 2004)

‘Knowledge is a fluid mix of framed
contextual information
, and
expert insight
that provides a framework for evaluating and incorporating new experiences and information.’ (Davenport and Prusack 1998)
FIFA's Current World
Cup Involvement
Mahindra Rise developed FIFA's intranet and extranet
shares knowledge
within FIFA
-lots of
small extranets
-each department operates its own
-communicate and share knowledge with external partners

Knowledge management systems within FIFA are good

The LOC decides which cities will help host the World Cup
-minimum of eleven stadiums needed
-maximum of two stadiums in one city

LOC's primary responsibility is for the construction of the infrastructure and stadia needed
-funding for this primarily from host government

Responsible for keeping to FIFA timelines and guidelines

Ultimately FIFA leaves a lot of the responsibility to the LOC

The World Cup is an international football tournament which FIFA is responsible for

Bidding process decides the host nation

FIFA work with a Local Organising Committee (LOC) from the host nation

FIFA have stated that the World Cup is the biggest sporting event in the world
The IOC play a more prominent role in the organsation

From this they acquire more knowledge
-this creates a
knowledge bank

This allows for the transfer of knowledge to new host countries and their OCOGs

The IOC has an active knowledge sharing

FIFA should utilise a similar model for the World Cups

Because of this lack of integration FIFA
do not gain knowledge
in some organisational areas

This lack of knowledge means FIFA can't transfer much knowledge to new LOCs
-Current extranet system can't transfer the
knowledge needed

Doesn't help that many hosts have
limited experience
in big events
-Russia and Qatar don't have tacit knowledge
-Hanson et al (1999) theory of
is most appropriate
-Newell et al (2000) connecting people instead of using data libraries

The Problem
Whilst FIFA have
good internal
knowledge management systems the problems lies when trying to
this knowledge to World Cup hosts

A reason for this is a
lack of integration
between FIFA and the LOC

Figure 2: World Cup 2006 Organisational structure
Figure 1: FIFA's regional associations
don't encourage
the integration of previous LOC members into new LOCSs
-South Africa privately sent a committee to Brazil
-LOCs hold lots of knowledge

This inability to gain knowledge in some areas allows for
to be repeated
-South Africa and Brazil infrastructure worry

Lack of integration also allows for FIFA to
shift responsibility

-Qatar workers dying

FIFA oversee the
planning phase
-giving the LOC timeframes
-making sure LOC sticks to timeframes
-sets out and upholds regulation of LOC
-gives budgetary advice to LOC

FIFA's use of
explicit knowledge
-distribution of tickets
-selling broadcasting rights
-choosing sponsors

FIFA's use of
case-based reasoning
-ensuring the globalisation of host nations

FIFA uses
absorptive capacity
-FIFA attempts to gather experience
-Confederations Cup
-testing phase
-FIFA tries to keep regular contact
-host city inspections
-stadium inspections
-expert representatives from all functional areas

FIFA is the international governing body
-headquartered in Switzerland
-six continental confederations
-209 national associations
-responsible for rules and regulations
-hosts international tournaments

FIFA has recently experienced poor public relations with allegations of corruption and bribery

We have outlined
areas in which solutions lie

-Learning organisation
-Knowledge creating company
-Benchmarking - IOC

FIFA need to develop towards a

"There is a growing need for organisations to go beyond solving existing problems to improving continuously in the face of changing conditions (Hamel & Prahalad, 1994)
Current weakness in
converting tacit
knowledge to
knowledge and vice versa in order to create new knowledge

This involves four

FIFA has a preference for choosing
new hosts
from multiple confederations

Some of these countries lack experience

Greater support from FIFA to hosting developing countries

Good internal knowledge management systems can give a
good framework

Federico Addiechi FIFA's Head of Corporate Social Responsibility said "The 2014 World Cup will be the first to focus on the transfer of knowledge to future World Cups".

This shows FIFA's aim to boost
knowledge capacity

Are FIFA able to implement this?
Extranet can be used for knowledge sharing between LOC and FIFA to facilitate the

Group support system
to become a learning organisation

Building relationships between previous and future hosts to transfer tacit knowledge
Need to
knowledge from within FIFA to LOCs

Develop and maintain a high quality
knowledge repository system
via extranet

Adapt the culture
to one of learning organisation throughout all levels of FIFA
Learning Organisation
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Davenport and Prusak. (1998). Working Knowledge: How organizations manage what they know. Harvard Business School Press.
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The Federal Government. (2010). 2006 World Cup. Final Report by the Federal Government. Available at: http://www.rijksoverheid.nl/bestanden/documenten-en-publicaties/brochures/2010/05/06/2006-world-cup-final-report-by-the-federal-government/s-3002177b.pdf [Accessed 30th March 2014]
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