Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

FIFA

No description
by

Declan Mehigan

on 11 December 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of FIFA

World Cup Knowledge
Transfer Problem

Definition of Knowledge
Definition of Knowledge Management
Introduction to FIFA
Local Organising Committee

FIFA's Current Knowledge
Management System

Benchmarking

Solutions
Knowledge-Creating Company
The World Cup
Conclusion
Reaction
Transition
Evaluation

"The effective
learning
processes associated with exploration, exploitation and sharing of human knowledge that use appropriate
technology
and
cultural
environments to enhance an organisation's intellectual capital and performance." (Jashapara, 2004)

‘Knowledge is a fluid mix of framed
experience
,
values
,
contextual information
, and
expert insight
that provides a framework for evaluating and incorporating new experiences and information.’ (Davenport and Prusack 1998)
FIFA's Current World
Cup Involvement
Mahindra Rise developed FIFA's intranet and extranet
-intranet
shares knowledge
within FIFA
-lots of
small extranets
-each department operates its own
-communicate and share knowledge with external partners


Knowledge management systems within FIFA are good

The LOC decides which cities will help host the World Cup
-minimum of eleven stadiums needed
-maximum of two stadiums in one city


LOC's primary responsibility is for the construction of the infrastructure and stadia needed
-funding for this primarily from host government


Responsible for keeping to FIFA timelines and guidelines


Ultimately FIFA leaves a lot of the responsibility to the LOC



The World Cup is an international football tournament which FIFA is responsible for


Bidding process decides the host nation


FIFA work with a Local Organising Committee (LOC) from the host nation


FIFA have stated that the World Cup is the biggest sporting event in the world
The IOC play a more prominent role in the organsation


From this they acquire more knowledge
-this creates a
knowledge bank


This allows for the transfer of knowledge to new host countries and their OCOGs


The IOC has an active knowledge sharing
culture


FIFA should utilise a similar model for the World Cups



Because of this lack of integration FIFA
do not gain knowledge
in some organisational areas


This lack of knowledge means FIFA can't transfer much knowledge to new LOCs
-Current extranet system can't transfer the
tacit
knowledge needed


Doesn't help that many hosts have
limited experience
in big events
-Russia and Qatar don't have tacit knowledge
-Hanson et al (1999) theory of
personalisation
is most appropriate
-Newell et al (2000) connecting people instead of using data libraries






The Problem
Whilst FIFA have
good internal
knowledge management systems the problems lies when trying to
transfer
this knowledge to World Cup hosts


A reason for this is a
lack of integration
between FIFA and the LOC

Figure 2: World Cup 2006 Organisational structure
Figure 1: FIFA's regional associations
FIFA
don't encourage
the integration of previous LOC members into new LOCSs
-South Africa privately sent a committee to Brazil
-LOCs hold lots of knowledge


This inability to gain knowledge in some areas allows for
mistakes
to be repeated
-South Africa and Brazil infrastructure worry


Lack of integration also allows for FIFA to
shift responsibility

-Qatar workers dying

FIFA oversee the
planning phase
-giving the LOC timeframes
-making sure LOC sticks to timeframes
-sets out and upholds regulation of LOC
-gives budgetary advice to LOC


FIFA's use of
explicit knowledge
-distribution of tickets
-selling broadcasting rights
-choosing sponsors

FIFA's use of
case-based reasoning
-ensuring the globalisation of host nations


FIFA uses
absorptive capacity
-FIFA attempts to gather experience
-Confederations Cup
-testing phase
-FIFA tries to keep regular contact
-host city inspections
-stadium inspections
-expert representatives from all functional areas


FIFA is the international governing body
-headquartered in Switzerland
-six continental confederations
-209 national associations
-responsible for rules and regulations
-hosts international tournaments


FIFA has recently experienced poor public relations with allegations of corruption and bribery

We have outlined
three
areas in which solutions lie

-Learning organisation
-Knowledge creating company
-Benchmarking - IOC


FIFA need to develop towards a
learning
organsation

"There is a growing need for organisations to go beyond solving existing problems to improving continuously in the face of changing conditions (Hamel & Prahalad, 1994)
Current weakness in
converting tacit
knowledge to
explicit
knowledge and vice versa in order to create new knowledge




This involves four
processes
-socialisation
-combination
-articulation
-internalisation

FIFA has a preference for choosing
new hosts
from multiple confederations


Some of these countries lack experience


Greater support from FIFA to hosting developing countries


Good internal knowledge management systems can give a
good framework

Federico Addiechi FIFA's Head of Corporate Social Responsibility said "The 2014 World Cup will be the first to focus on the transfer of knowledge to future World Cups".


This shows FIFA's aim to boost
knowledge capacity


Are FIFA able to implement this?
Extranet can be used for knowledge sharing between LOC and FIFA to facilitate the
transition


Group support system
to become a learning organisation


Building relationships between previous and future hosts to transfer tacit knowledge
Need to
mobilise
knowledge from within FIFA to LOCs


Develop and maintain a high quality
knowledge repository system
via extranet


Adapt the culture
to one of learning organisation throughout all levels of FIFA
Learning Organisation
References
Argote and Ingram. (2000). Knowledge transfer: A Basis for Competitive Advantage in Firms. Organizational Behaviour and Human Decision Processes. pp.150-169.
Blatter, S. (2014). FIFA accepts responsibility over Qatar World Cup Workers. Available at: http://sports.yahoo.com/news/fifa-accepts-responsibility-over-qatar-world-cup-workers-173428466--sow.html [Accessed 27th March 2014]
Davenport and Prusak. (1998). Working Knowledge: How organizations manage what they know. Harvard Business School Press.
FIFA. (2011). Fifa Financial Report 2010. Available at: http://www.fifa.com/mm/document/affederation/administration/01/39/20/45/web_fifa_fr2010_eng[1].pdf [Accessed 29th March 2014]
FIFA. (2014). Sponsorship Strategy. Available at: http://www.fifa.com/aboutfifa/organisation/marketing/sponsorship/strategy.html [Accessed 29th March 2014]
Hamel and Prahalad. (1994). Competing for the Future. Harvard Business School Press; New Ed edition.
Hansen et al. (1999). What’s Your Strategy For Managing Knowledge. Harvard Business Review. pp.106-116.
Jashapara, A. (2004). Knowledge Management. An Integrated Approach. Prentice Hall. pp309.
Loermans, J. (2002). Synergizing the learning organization and knowledge management. Journal of Knowledge Management, Vol. 6 Iss: 3, pp.285 – 294. Available at: http://www.emeraldinsight.com/journals.htm?articleid=883774&show=html [Accessed 30th March 2014]
Newell et al. (2000). A knowledge-focused perspective on the diffusion and adoption of complex information technologies: The BPR example. Information Systems Journal. pp.239-259.
Nonaka, I. (1991). The knowledge-creating company. Harvard Business Review, 69, November-December, 96-104. Available at: http://hbr.org/2007/07/the-knowledge-creating-company/es [Accessed 27th March 2014]
Ratten and Ratten. (2011). International sport marketing: practical and future research implications. Available at: http://www.emeraldinsight.com/journals.htm?articleid=1954481 [Accessed 26th March 2014]
Schäuble, W. (2009). Evaluation Report: The National Security Strategy for the 2006 FIFA World Cup. Available at: http://www.coe.int/t/dg4/sport/Source/T-RV/WC_2006_Evaluation_Report_Germany_EN.pdf [Accessed 27th March 2014]
The Federal Government. (2010). 2006 World Cup. Final Report by the Federal Government. Available at: http://www.rijksoverheid.nl/bestanden/documenten-en-publicaties/brochures/2010/05/06/2006-world-cup-final-report-by-the-federal-government/s-3002177b.pdf [Accessed 30th March 2014]
Full transcript