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Post-war America

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by

Signe Schiff

on 2 February 2018

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Transcript of Post-war America

Post-war America
The roots of rock n' roll
Gender roles
Industry, brands and the suburbs
Post war America
1945-1968
Best economic position
Consumerism
From goods to services
Tough for farmers-competition
Growth West and Southwest
Public policy (1944) provided money for veterans
Not provided with the same wealth: African, Hispano and women
The cold war (NATO><Warsawa)
- Development in industry
- Newly formed suburbs
- Standardization and
mass production of houses
-New highways
Emerged in the late 1940's
"Rocking and rolling"
Derived from rhythm and blues
Pioneers were Chuck Berry,
Buddy Holly & Elvis Presley
Why was it revolutionary?
Conservative, safe pop vs
sexual, provoking rock
Popular among the youth
"Baby boomers" generation (1946-1964)
Counter movement to "The silent generation" and traditional values
Social movement
Elvis on the
"Milton Berle Show", 1956
Change in gender roles
Lack of professional fulfillment
Demonstration- feminists
African American women were excluded from this ideal
Women's right movements and sexual revolution (1960)
Sex before marriage and birth control
New ways in the 1970's
Women did men's job during the war
After the war-> back to housewife
1950's- gender inequality
Married early- children (baby boom)
Traditional gender roles
Nuclear family- Cold war (national security)
Men: sole providers
Women: Housewife/homemaker and consumers
Sexism
Men: Capable, assertive, superior, intelligent
Women: Stupid, powerless, submissive
"I love Lucy", "Father knows best"
1,39
Highest popularity among lower social
classes such as poor people and black ghettos

Originated from african beats

Rock and roll was a common ground for the races in a time segregation and racism

"Freedom of expression and equality"
Full transcript