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Crowdsourcing

Sasha & Evan
by

Sasha Parker

on 2 March 2011

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Transcript of Crowdsourcing

Crowdsourcing Keeping creatives employed since 2006 by Sasha & Evan A Definition An “open” delegation via the web of a specific task to a large community of people. Crowdsourcing is often used to amalgamate data or information from disparate communities, and it is also a popular way to find designers or photographers to do graphics work at little or no cost. The open collaborative aspect of crowdsourcing allows for project managers and team leaders to redefine their approach to a problem by amassing new ideas from people who may have a fresh outlook or a different perspective. It can also a foster a sense of greater community interactivity and connection with a product, site, or undertaking. History The term "crowdsourcing" is a portmanteau of "crowd" and "outsourcing," first coined by Jeff Howe in a June 2006 Wired magazine article "The Rise of Crowdsourcing." Pros Cons Allows access to variety of creative talent across a multitude of industries

World-wide access lets your project evolve while you sleep!

Can lead to a lasting relationship with a great professional

Low-cost or no-cost labor source

Can be used as a marketing tool for promotion, thus increasing the profile of the project or site itself Project must be handled gingerly

World-wide access may let your process DE-EVOLVE while you sleep

Talent pool may not understand or be willing to assist with the project

Can be time consuming & requires clear and distinct direction

You get what you pay for (or don’t pay for)

May need to vet your collaborators to make everyone comfortable Why would I trust my business to a complete stranger?? 5 Reasons Google Allows users to contribute better foreign language translations

Amazon Mechanical Turk is changing the way businesses well...do business

Doritos Has used crowdsourcing to get Superbowl ads for the last 3 years

Facebook Turning to the masses to translate its UI into a multitude of languages

Wikipedia Has more than 1.6M English language articles written & maintained by crowdsourced people Simply put... Crowdsourcing is the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a crowd) through an open call. Where do I find "crowdsourcers"? crowdSpring Logo design, web design, and writing projects by the “world's best creative team.”

Boasts that 96% of clients would recommend the site to others.

3 step process that keeps clients involved from start to finish

www.crowdspring.com Elance Allows clients to outsource to expert programmers, designers, writers, translators, marketers, researchers and admin contractors.

Requires all freelancers to take & pass skills tests.

Multitude of payment arrangements & handles 1099 information for clients.

www.elance.com 99Designs The #1 marketplace for crowdsourced graphic design.

Connects 95,087 designers from around the globe with small businesses who need design projects completed.

3-step process helps clients host a “design contest”, where thousands of designers compete to create a design they love.

Money-back guarantee!

www.99designs.com How does it work? 1. Post a project 2. Select a project type 3. Define Project Parameters 4. Identify Deliverables 5. View your finished Creative Brief 6. View submissions 7. Select the winner & Pay up! Conclusion Crowdsourcing offers a quick way to reach a multitude of professionals & accomplish tasks in a timely fashion

Not just for creative projects. Crowdsourcing can be used across all industries

The end result is more often than not a high-quality project

Many sites exist that protect both clients and freelancers Crowdsourcing in Action Sourcing a logo for APOC

Launched a contest on Friday with intentionally vague rules

Included no compensation beyond kudos, links, and a featured user profile

Refined the contest in terms of direction and offered a prize on Sunday night

Reached out to the user who made the best design

Refined the design a bit and nailed down compensation

And finally... PRESENTING....
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