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Transcript of Crowdsourcing
World-wide access lets your project evolve while you sleep!
Can lead to a lasting relationship with a great professional
Low-cost or no-cost labor source
Can be used as a marketing tool for promotion, thus increasing the profile of the project or site itself Project must be handled gingerly
World-wide access may let your process DE-EVOLVE while you sleep
Talent pool may not understand or be willing to assist with the project
Can be time consuming & requires clear and distinct direction
You get what you pay for (or don’t pay for)
May need to vet your collaborators to make everyone comfortable Why would I trust my business to a complete stranger?? 5 Reasons Google Allows users to contribute better foreign language translations
Amazon Mechanical Turk is changing the way businesses well...do business
Doritos Has used crowdsourcing to get Superbowl ads for the last 3 years
Facebook Turning to the masses to translate its UI into a multitude of languages
Wikipedia Has more than 1.6M English language articles written & maintained by crowdsourced people Simply put... Crowdsourcing is the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a crowd) through an open call. Where do I find "crowdsourcers"? crowdSpring Logo design, web design, and writing projects by the “world's best creative team.”
Boasts that 96% of clients would recommend the site to others.
3 step process that keeps clients involved from start to finish
www.crowdspring.com Elance Allows clients to outsource to expert programmers, designers, writers, translators, marketers, researchers and admin contractors.
Requires all freelancers to take & pass skills tests.
Multitude of payment arrangements & handles 1099 information for clients.
www.elance.com 99Designs The #1 marketplace for crowdsourced graphic design.
Connects 95,087 designers from around the globe with small businesses who need design projects completed.
3-step process helps clients host a “design contest”, where thousands of designers compete to create a design they love.
www.99designs.com How does it work? 1. Post a project 2. Select a project type 3. Define Project Parameters 4. Identify Deliverables 5. View your finished Creative Brief 6. View submissions 7. Select the winner & Pay up! Conclusion Crowdsourcing offers a quick way to reach a multitude of professionals & accomplish tasks in a timely fashion
Not just for creative projects. Crowdsourcing can be used across all industries
The end result is more often than not a high-quality project
Many sites exist that protect both clients and freelancers Crowdsourcing in Action Sourcing a logo for APOC
Launched a contest on Friday with intentionally vague rules
Included no compensation beyond kudos, links, and a featured user profile
Refined the contest in terms of direction and offered a prize on Sunday night
Reached out to the user who made the best design
Refined the design a bit and nailed down compensation
And finally... PRESENTING....