Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Benchmark Boeing Vs Airbus

No description
by

BRION OLIVIER

on 3 December 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Benchmark Boeing Vs Airbus

Products
Benchmark Boeing Vs Eads
Size and market position
EADS
Employes : 174,400
Sales : 81,7 Billions $
Profits : 3,9 Billions $
Assets : 88,9 Billions $
Market Value : 65,4 Billions $
EADS :
Sales : 74,5 Billions $
Profits: 1,6 Billions $
Assets : 115,5 Billions $
Market Value : 46 Billions $

Airbus :
Gross Orders : More than 400 units
Blacklog : 3440 units ( 67% for emerging market)
FY 2011 : 33,103 million €, increase by 17%
EBIT : 1,230 million €, increase X 2 than 2011

BOEING
EADS
Commercial Airlines
-Passenger Aircraft
-Corporate jets
-Freighter Aircraft


-Military Aircraft
-Eurocopter
-Military communication ( Vizada)
-Space Military (Astrium)
Military
Space Activity
-Vizada
-Astrium
Defense and Security
-Military Aircraft
-Space Military
-Communication
Commercial Airplanes
Space Activity
-Like GPS
-Communication
BOEING
-Passenger Aircraft
-Corporate jets
-Freighter Aircraft
Markets Share
Production and Sales BOEING 2012
Production and sales
Airbus
Deliveries : 588
Orders : 833
Backlog:
4628
Historical deliveries : 7630 units
Deliveries : 601
Orders : 1203
Backlog: 4373
Historical deliveries : 15083 units
AIRBUS
Strengths
-Diversity
-Combination of cultures
-Ingenuity
-Freeze the prices of spare parts
WEAKNESS
-Production delay is too long
-Parent company EADS
-Suppliers more than 3000
-Costs and Expensive R&D
BOEING
Strengths
WEAKNESS
-Diversity
-Good customers relation
-Air traffic system improvements
-International presence
-Historical Prestige
-Lower cost structure
-Leader Ship
-The best CAD/CAM ( development and achieve)

-Over diversify
-Poor Stock Performance
-Financing and leasing operations for supports their sales
-late for adopting technological innovations
-Expensive R&D
-To keep the workforce
FOCUS ON THE CUSTOMERS
Reposition
-Focus on the basis
-Solid the structure

DESIGN Strategy
-Outsourcing is operations
-Most innovative solutions


Offsetting agreements
Open Manufacture in the foreign countries for conquer faster the emergent countries market.
Improving technology and innovation
R&D
SUCCESS
BOEING STRATEGY
Expands currents operations
-Joint-venture in China (engineering centre with a local aircraft manufacturer)
-New implantation in USA

Alliances
-Cooperation for assume the risks of the productions with the partners (sharing agreements with governments)
-Ensure the sales
Ensure long terms advantage
-Scaling back the production
-Unlike Boeing airbus don't want to reduce the human resources


R&D
-Composites fuselage
-Reduce cost
-Efficiency
-Saving Fuel
UE
-UE support Airbus organizations
SUCCESS
AIRBUS STRATEGY
The customers want direct flights, people want to travel direct so Boeing decide to leave the jumbo airlines market
Emerging markets strategy
Conclusion
Boeing has selected to take a reactionary approach to the problem by slashing costs, downsizing the organization and outsourcing for efficiency and innovation.

Airbus, on the other hand, has chosen to remain calm about the issue and focus on systematically reducing production and developing risk-sharing agreements that will enable the organization to cut costs if certain products fail.
Full transcript