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Effective Social Media Management for Curacao Island Rentals

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Karen Attiah

on 31 July 2013

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Transcript of Effective Social Media Management for Curacao Island Rentals

Introduction to Effective Social Media Management
Curacao Island Rentals
By: Karen Attiah
What Social Media is....And Isn't
BUT: Social media is not a "silver bullet"
---social media outreach takes time, and must be a part of a solid, consistent marketing vision.
Social Media Is Storytelling!
What makes Curacao Island Rentals
What does Curacao Island Rentals
do well
What type of
do Curacao Island Rentals want to attract?
What sort of
does Curacao Island Rentals offer

to guests?
Why is
a great place to spend a vacation?
Social Media Platforms
Review Sites
Basics of Facebook "Pages"
Allows users to subscribe to status, photo/video updates
Facebook Insights can provide useful statistics
Facebook Apps
Users can comment on your content
Social Media Best Practices
Managing Multiple Social Media Platforms
July 25, 2013
Basics of Twitter
Allows users to create "status" updates of 140
Users can also post photos and videos on Twitter
Users can Follow your account and retweet your messages
High Quality Photos Work Wonders!
500 Million Users Worldwide on Twitter
Social Media is Increasingly Crucial to Hotel and Travel Industry
7 out of 10
travel brands surveyed in a 2012 survey report that
social media has generated more direct bookings
In a 2011 World Travel Market report,
of travel companies say they
revenue from social media efforts.
Travel Marketers in a 2011 industry report said that on average,
social media efforts reduced PR costs by 24%.
Users spending more
time on social media
Why do users choose to follow
hotel/travel brands on social media?
Where do people get travel
ideas from on social media?
How are travel brands
responding to social media?
What is the return on investment in social media?
According to a Sheraton report, 64 percent use social media to make their travel plans-- within the 25-34 year olds, the number is even higher; 76 percent look to popular social media sites to plan their vacation.
30% of travelers who use social networks ask trip-planning advice from their networks.
55% of Facebook users use the site to get travel advice (Bank Of America Merrill Lynch, May 2011)
In 2011, direct referrals from Facebook (8%) led to
more actual hotel bookings
than TripAdvisor and other review sites (4-6%). **
Scenario 1: Planning Status Updates
Make the "about" section on
your profile engaging
Always try to "flesh out"
info on the "About" page!
Choose interesting, colorful, and
high quality images
that tell your story.
Avoid small, blurry, poorly lit
Use this space to add
further contact details
(email, Twitter, telephone, etc)
Don't be afraid to engage with users!
Ask for likes/shares for an outcome.
Helpful to thank
people for support
in achieving goals
Facebook Engagement with Customers
Users sharing content with their networks
increases the visibility of your brand
(But Captions are also important!)
Interesting captions also help
to catch attention
Scenario 3: Questions Via Social Media
What status updates would you post on the various social media platforms over this week about the rentals?

1) Fill in as many updates as you think are optimal for the week (there is no minimum or maximum amount).

2) Will you include photos? Indicate which updates will include images and describe (shortly) of what the image would be.

Dear sir/madam,We will be arriving on Sunday April 28th and want to stay for 1 week. We would like to rent a villa for 5-7 persons with a water view and fairly easy access to the city. Our budget is around $1000-$1500 for accommodation.

Best regards, Helena
From Facebook:
How would you respond to this question?
Where do people get their ideas for Social Media?
Are there benefits to social media? Yes!
Don't Forget the Basics!
Effective use of social media can help hotels and other businesses connect with customers, guests and other organizations and build your brand.
Curacao Island Rentals has several properties available for rentals.

How would you post about the rentals on Facebook for a given week?
Full transcript