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Written Advertisement - COPY

Students will learn how to incorporate COPY in their written advertisement
by

Diane Baray

on 28 May 2013

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Transcript of Written Advertisement - COPY

WHAT IS WRITTEN ADVERTISEMENT COPY? It is the selling message that gives information about the product or service. Copy is simple and direct stressing the secondary benefits. It can appeal to the senses. The customer should be able to see, hear, touch, taste, or even smell. Establish contact with your reader, create awareness, arouse interest, build preference. Tell who, what, when, why, where, and how of your product. Use an active voice and keys words like NOW, SAVE, EASY, NEW!! FINALLY ASK FOR AN ACTION: call this number, go to this website, apply, talk to . . .
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