Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks


No description

Alice Svensson

on 4 December 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Spotify

Spotify receives investment from Founders Fund and Napster's Sean Parker ($15 m in total)
Spotify launches in US
Spotify is launched!
"Ignore the dollars and aim for disruption"

Spotify is available on AppStore
“The music industry has been waiting more than a decade for Ek. Or more specifically, someone—anyone—who could build something (a) more enticing to consumers than piracy while (b) providing a sustainable revenue model."
-Forbes Magazine, 2012
Is it worth it?
Record Labels
Users & Target Market
Segments: "Everyone" (aim)
Young generation (reality)

Motivations: Better music quality
Easy tool
Premium version

Meeting latent needs: Playlists
Offline option
What other ways do you get music?
Who are Spotify's competitors?
Who uses Spotify?
Do you pay for premium?
Can you give other historical examples of industry-changing businesses?

Spotify's strengths
-simplicity and availability

-playlist sharing (social interaction)

-Facebook integration

-features similar to the ones competitors use

-developed for all systems (iOS, Android, Windows)

-no need to store music
Spotify's weaknesses
-premium functions shut for those without Facebook account

-lack of strict copyright policies (vulnerable to competitors)

-full Facebook integration may cause privacy issues

-we do not permanently own the songs

High impact
Unavoidable (except with Premium account)
Easy to target
Display & Billboards Ads
Homepage Takeovers
Branded Playlists
Light Box
Overlay window.. content: Flash video, game demos, competitions ..
Served when the user is actively interacting
Huge format
Screen saver when the user is inactive
"high impact, unavoidable format (...) first thing a user sees when they start up Spotify"
How does Spotify advertise itself
Potential competitor?
Invitations only, word of mouth
Scarce invitations to hype the launch
Tie ups with social media
Support events, innovative advertising
Spotify playlists that contain a branded cover art image and text.
easy to use
How would You advise Spotify to manage its branding to drive growth?
Valuation hits $4 billion
Spotify adds the radio to its platform (making the app available for free users)
Measure of success
Advantages and disadvantages: a complex topic
Is Spotify's business model sustainable?
What strategic paths can Spotify take to ensure success?
Thank you, Federico Pezzotti & Gustavo Marin for hosting us at Spotify!
We are Team Spotify!
(Team 4.2)

Ieva Andriusyte
Laura Arango
Kasia Galak
Sigrid Saag
Alice Svensson
Alessandro Tedesco
Full transcript