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Copy of Qatar Airways

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by

mariam alhammadi

on 23 November 2015

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Transcript of Copy of Qatar Airways

World`s 5 Star Airline
Qatar Airways
Strategy
Strategic Focus
Mission
Mission Statement
Strategic Partnership
CEO's Importance
Brand-Building Strategies
Positioning
Future Positioning
Product Differentiation
SWOT Analysis
Financial Result
50% owned by the Qatari government and 50% by private investors
The airline's last fiscal year was profitable
percentage of the company would be sold in an offering
Qatari investors would still retain a 51% stake


Relevant Activities During The Past Years
Use of Synthetic Parafinic Kerosene
Premium Terminal
Qatar airways awards
Organizational Structure
Internal Divisions
External Divisions

Future Outlook
To become a world-class air cargo service provider with global reach, to achieve this by focusing on 3 critical factors:
Quality
Reliability
World-class Network
Company Introduction
Internal Decisions
Staff Department
Top Level Management
Operational Center
Three Main Levels
Staff Department
Operational Center
Top Level Management
regional division

each region makes its own strategies

executives managers
Global: Air Fleet development and
regional expansion
Divided : support department
(HR, Finance, commercial)

CEO
Doha International airport
External Divisions
Independent - subsidiaries
In-flight and on-ground services

Qatar Aircraft Catering Company: catering services
Qatar Airways Cargo: Cargo services

Qatar Duty Free: departures, arrivals VIP lounge
Qatar aviation service: passenger, air craft and cargo handling

Al Maha services
Doha International Airport: hub

Qatar executive: jet subsidiary
Qatar distribution Company: retail distributor of liquids and spirits

Strategic Focus
Goals
Mission Statement
Strategic Partnership
Serving 125 destinations around the world with technologically improved air-crafts and increased capacity.

To establish Qatar as one of the world’s leading quality destinations for leisure, business, education and sports
Personalized Service
Employing competent staff
Keeping the company strong with aggressive growth
Contract signed with FC Barcelona
Virgin Atlantic and Lufthansa partnership
Benefits from incentives to passengers

CEO Importance
Brand-Building Strategies
Positioning
Future Positioning
“Evangelist/ambassador” of the company
He makes appearances for press conferences, exhibitions, sponsorships, corporate events and so forth to promote not only the airline, but the state of Qatar itself.

High standards of quality service
Unique offerings
Personalized customer service
Customer is King
Young, but growing fast – Forward Thinking, open-minded
Friendly/helpful/warm/hospitable
International but with an Arabic Style
Competent/Knowledgeable
Modern
International airline with the Arabic touch
Leader in technology and innovation
Help to position Qatar as a destination
Growth of Middle Eastern customer base
Attracting more Far East Asian, European and Indian customers

Product Differentiation
SWOT Analysis
Biggest and best business class in the Middle East
Interactive Audio, Video on Demand Entertainment System
Largest personal TV screens in the Middle East
Electronic seat controls
In-flight bathroom
five star cuisine

Qatar Airways Chief Executive Officer Akbar Al Baker is presented with the Skytrax 2013 Best Business Class In The World award by CNN International anchor Richard Quest, flanked by cabin crew, at the recent Paris Air Show
Qatar Airways Awards
QATAR AIRWAYS scores a repeat win
being named the World's Best Airline in
2012 at the World Airline Awards
Brief Description
Big Numbers
Destinations
Code-Sharing Agreement

Brief Description
Big Numbers
Destinations
Code-Sharing Agreement
was founded in 1993 and is headquartered in Doha, Qatar
1994 restructured
half-owned by the government of Qatar
20,000 employees worldwide
one of the world's youngest and most modern fleets
The new headquarters and training building at the New Doha

Operates a fleet of 230 airplanes that fly to 125 destinations across the world.
Company Introduction
Organizational Structure
Strategies
Financial Results
Different Promotional Activities
Future Outlook
The Leader
Codeshare, is an aviation business arrangement where two or more airlines share the same flight. A seat can be purchased on one airline but is actually operated by a cooperating airline under a different flight number or code
Qatar Airways has codeshare agreements with the following airlines

All Nippon Airways
American Airlies
Asiana Airlines
Azerbaijan Airlines
Bangkok Airways
Gol Airlines
JetBlue Airways
Malaysia Airlines
Middle East Airlines
Oman Air
US Airways

Excellence in everything QA do!

Ghadah AlThani
Management Project
Professor, Jamal Hajo


Motivation
Full transcript