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Design Thinking

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by

@ aiweiii

on 16 September 2013

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Transcript of Design Thinking

Task on Hand:
Redesign a food/drink packaging to benefit consumers.
The
COCA-COLA CAN!
PERSONA
brief introduction of our
Existing PROBLEMS?
Too much?
Unable to share - saliva-conscious Ellen..
Un'CAP'able - Clumsy Ellen~
Straws perhaps? - Lazy Ellen :/
etc.
Easygoing
Ellen
So how 'bout an improvised
SOLUTION?
a short clip! Enjoy~
Existing Solution :D
Sales Pitch Presentation
Design Thinking
What are we
redesigning?

Add
MINI
FOLDABLE
Straws
Different Designs for different occasions!
Underside view of can
foldable, mini straw attached
SHARING CAN!!
Share germ-freely
Just a twist to 2!
'Can 2 Close' Design
Rotating the lever in either direction
Once the lever is rotated 180 degrees, the flap, is ready to be opened.
Rotate the lever back to return the flap to create an airtight seal
How to use...
Use of biodegradable tin can.
Environmentally-friendly
So how is ours better?
Provided with a straw at the bottom of each of the splitted can
Made from biodegradable material
Includes a cap in case consumer is unable to finish
New designs for different occasions (New Year’s Day, Christmas, etc)
ENVISIONING
the
WORLD
with the
Problem Solved!
With the all new Coca-Cola Can
Everything's bound to get better!
Ellen's going to be happy...
Consumers' HAVE to
LOVE
IT!
Business' like never before at Coca Cola's
But the MAIN point is...
WE
are going to
Enjoy
our
Coke
from now on without
worrying
ourselves being
lazy
clumsy
saliva-conscious
etc...
because
Everything's
@
ONCE!
Q&A!!
any questions?
YAY!
YAY!
YAY!
YAY!
YAY!
YAY!
Full transcript