Science and Business Case Study

Our Recommendations
- Have a more open market for the sale of e-books.

- Emphasize simplicity in the e-book market and in the E-readers

- Market the potential to save money over time for consumers, buying e-books rather than print books.

- Look to make as many textbook and reference material e-books as possible
Not Interactive enough
Develop content for eBooks
ex. allow user to input data
Publishers not willing to to change
Offer incentives
ex. Offer eBooks with print books.
- Assimilate
Too many different apps and formats
Create
ONE
app/format for better organization
Strengths
Weaknesses
Closed platform system/device compatibility- limits use (I.e Amazon's Kindle)
Illegal sharing/copying of e-books
Poor relationship with publishing companies and ebook retailers (i.e Amazon)
Kindle is sold at zero margin
Consumer preference of tangible books
Opportunities
Threats
Further recommendations
- Keep the prices on base model e-readers low without increasing the price of e-books.

- Make the screen readable in all kinds of light.

- Add customization options for consumers

- Market the educational possibilities with
e-readers and e-books
Developing Options
Closed Market system for e-book use
Competition from Tablet makers
Consumer preference of physical books
For instance
-Older generation more resistant to change
(familiarity and tradition over new technology)

Amazon vs. Publishers
Pirating of eBooks
Swot Analysis
Can E-Books Replace Print Books and Kill the Chain Bookstore?
Current sales show potential for growth
Buyers are becoming accustomed to technology
Market towards education
Grow ties with other e-reader companies
Political
Pirating
Publishers and retailers conspiring price-fixing
-Apple payed $540 million in e-book
price fixing lawsuit
Global distress such as War (i.e ISIS)
Political tension
Economical
E-Reader market is growing at a steady rate
E-books account for now about %30 of all book sales ( Amazon 115:100 e-book to book sales)
Increasing average disposable income per household ($67,787 in 2008 to $69,662)
Social
- Younger Generation is more technology inclined


- Gen Y and Gen X are more comfortable with technology
Technological
More content is being made as videos than text
Saves manufacturing and shipping and handling cost
New technologies constantly emerging
Increasingly diversified
Reduced need for once necessary services (i.e publishing companies)
PEST Analysis
Subscription based service
ex. Netlfix, Spotify
Agree on eBook pricing
PORTER'S FIVE FORCES
Industry Competitors
Threats of
New Entrants
Power of Suppliers
Buyers
Substitutes
The EBook
Where Did it Come From ?
Although, they have fairly minimal power
- Buyers may expect to pay less
for e-books.
E-book suppliers compete
-Amazon, Barns and Noble, ect.
-Kobo's, Barnes & Noble, Amazon Kindle, Sony Reader

Printed books v.s e-books
Tablets
Audiobooks
Internet web pages
Portable
Business and Educational enhancements
Eco-friendly
Ease of reading (Font size and light intensity,)
Easier transferring of files
Technologically appealing
Mostly cheaper than print
E-book suppliers rivalry
-Amazon, Barnes and Noble, ect.
- Amazon's Kindle can only purchase from Kindle store, buying power low
- Kobo store allows for sharing of books, buying power moderate
http://cnet2.cbsistatic.com/hub/i/r/2011/03/12/43 c72eac-fdba-11 e2-8c7c-d4ae52e62bcc/resize/620x/5502b5e9 7164a903a6aeca502a30be84/iPad_glass_1.jpg
J.Doucet
N.Deng
http://bkwalkerbooks.com/Covers/2013/05/e book-f ormat-icons1.jpg
What is an EBook ?
"An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose."
Images

http://1.bp.blogspot.com/-Wif1qvpRFek/T1-p72ZH v 6aI/AAAAAAAAC7c/c6yiCkjqSr0/s1600/Buyi ngPower.jpeg

http://vecto rstudy.com/wp-content/gallery/manageme nttheories/porters_five_forces.png

http://www.b ookmasters.com/wp-content/uploads/2012/05/ ebookvsprintbook.jpg

http://eilee nwilks.com/wp-content/uploads/2013/05/au diobooks.jpg

http://wallstcheatsheet.com/stocks/morgan-stanley-takes-a-stab-at-guessing-amazons-kindle-sales.html/?a=viewall

http://www.ipsos-na.com/news-polls/pressrelease.aspx?id=5596

http://www.labnol.org/tech/amazon-owed-companies/19605/
References
Amazon's, Kobo's and Sony's ability to control price
In Conclusion:
- E-books have potential to improve the way knowledge is shared and accessed
- E-books designed to offer a different reading experience.
- Everything has started to move online
- E-books v.s Print books is not a zero sum game

1998-
First entry: bust
2007-

2009-
2010-
2011-
Second entry:
Big sucess
First application in
schools and libraries
Apple contributes to the ebook market
Ebooks dominate paper books
Pros and cons
Can store many books at once
Books may cost loss in some cases compared to buying hard copies
Text sizes and fonts can be changed to the readers preferences

Ebooks leave a smaller carbon footprint than books because of not having to print and distribute the book

No paper used, no waste or need for recycling

Cheaper for publishers and consumers and more profitable for publishers and retailers due to the fact that printing and distributing are avoided

Ebook cons
Doesn’t have the feel of a book which many reading enthusiasts enjoy
If the ebook’s battery dies it prevents the reading from being able to read
Ebooks that are not made in e-ink format can be hard on the readers eyes
Eliminates the ability to get some money back by selling an already read book