Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.



No description

Irene Ng

on 3 August 2016

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of HAT-brief

Today's world is increasingly digital and connected.

BIG DATA: Diverse types of data collected from transactions, interactions, movement of people and objects.

As things become connected through the Internet-of-Things, even more data is being generated.

Individuals become increasingly worried about privacy, confidentiality, security and trust.

Some of us get so worried we start to withdraw digital visibility
Canceling our Facebook accounts
Stop using google
1. Privacy, Confidentiality plus the ‘Shrinking Supply’ and 'Quality' of Data
We are building a human database where the data is owned by us.

Like your email, your HAT should contain data you would like to have that makes your life better.

A place to hold internet-of-things data
From your home, social media, your health data etc.

Owning your own data solves the privacy issues

Our own data can be viewed as a digital asset, it is valuable and useful to us in the way we lead our lives

Since we are using the data for ourselves, we will make sure it is as accurate as possible, solving the quality issue.
Today: Data belongs to those who collect it.
e.g. If purchases are made on an online supermarket, that data is owned by the supermarket.

Data also owned by whoever owns the technology that collected it. Reason: Without the technology, this data won’t even exist.

We currently have no access => we don't benefit from integrating it into our lives.

Even if data is returned to us, we may noy know what to do with it.
Data was to help the institution that collected it, not us. its vertical data, not horizontal data
Uh Oh.
Data gets 'noisy'.
i.e. unreliable information. 'quality' of data suffers
With the fears, we face the potential of 'shrinking supply' of data.
There is a threat of regulation, which could increase costs. This could lead to institutions become reluctant to invest in innovation
We don’t get more advanced technologies so this all ends badly for everyone.
Downward spiral: Less business opportunities, less innovation, less jobs.
The HAT (Hub of All Things)
2. ‘Worth’ and ‘Value’ of the Data
Data scientists are trying to predict us by putting the data on the inside, and the individual on the outside.

The human person can help in contextualising data, making it useful.

We don't just want smart things, we want 'smart us'.
Through a service dominant logic we develop a special kind of database.

A human schematic database
Organises vertical data according to the way we create value with products and services.
Use information to live our lives.

Individuals co-create that database with their own intelligence.
e.g. Temperature data from your smart home, by the car company, your office building, and the weather data outside will tell you 'what is the appropriate clothing for the temperatures you will encounter today?'.

Data read onto the HAT can be transformed into something useful for your decisions.
i.e. HAT transforms vertical-type data into horizontal-type data.
Introducing the HAT project (http://hubofallthings.com)
Research Councils UK Digital Economy £1.2m funded project
6 universities
20 researchers
Whole host of companies like GlaxoSmithKline, Dyson, DCS Europe etc.
The HAT takes on the 3 challenges
They need to be solved simultaneously to create upward spiral
3. Creating a Market for Meaningful Data
When data is meaningful to us, it is not just of VALUE to us, it is now WORTH something,

Having all this data isn't useful if we can’t trade it or exchange it.
Have it surface in the economy so that GDP would grow.
Wealth and economy would grow.
More businesses and more jobs (multiplier effect).

The HAT is not just a database but also a multi-sided market platform.

Individuals can exchange certain data in exchange for services
e.g. Advice on our health, or pesonalised grocery bundles from our diet data.

This will create a market for personal data.

Important for the future growth of the digital economy
Helping institutions tailor what they offer in a way that is scalable.
For us, so that we can use our own data to make better decisions.
Not an easy project.
Behavioural economists: needed to look at how behaviours change
Market economists: needed to understand the incentives on a platform
Design Engineers: designers for user experiences of new stuff
Ethnographers: needed to research how we use data in our lives.
The HAT team has all that capability.
We are working for both sides:
For institutions so that they can give us cool services and scalable personalised products
Market Making
The HAT lets you as an individual acquire data.

Build your own repository of horizontal and meaningful data
Helps you make decisions (ie resourcce integration and contextualisation).
Lets you decide if you want to trade or exchange with firms for products and services.

When we create a horizontal platform that fits to human lives, we create the next stage of the internet; that of people and things.

New horizontal-type business and economic models that is human-centric will emerge.
Everyone should have a HAT of their own data, like the way we have emails or bank accounts.
The HAT will be ready in 2015
We expect the basic platform to be free
deploying in Singapore and UK in 2015
You can choose your own HAT provider who could differentiate themselves by giving you additional services.
e.g. the way your email service, or your bank does.
We want to start a revolution to own, control and use our own data, for the good of the economy!


C - Containment
O - ontology for flattenning
D - Data bundling and contextualising
E - Exchange

So we hope you will follow our blog at http://hubofallthings.com, register at http://hubofallthings.com/iwantahat and be part of the social data revolution!
Vertical data needs to be re-organised and transformed in a 'horizontal’ way so that human beings can make better decisions from data.
The human person isn't a passive; data cannot tell the whole story.
They are more like an intelligent and adaptive sensor.
How do we reverse this and help the digital economy spiral upwards?
Computer scientists: RDBMS, system of systems IoT
Business researchers: business models, marketing and operations specialists
Shameless plug ;)
We are in a world of Stone Age emotions, medieval institutions and godlike technology: Edward O. Wilson
New project secured on the HAT: Smart home, Smart Things and Smart Me: The HAT Resource Integration and Enabling Tool (HARRIET)

HARRIET Project has secured £485,000 from RCUK
conducted in collaboration with Birmingham City Council
Deployment of HAT in 20 homes in Birmingham
develop a companion tool to the HAT data
develop a coherent system to help individuals make “smarter” decisions in an environment where “smart” home and “smart” things work together with “smart” consumer
Through volunteer households and personal data donors, collect, analyse and transform large amounts of data about product and service consumption to predict and 'nudge' consumer decisions.
Links HAT to smart city, smart mobility initiatives
18 months

Introducing the HAT
HAT Platform
Provider A
HAT Platform
Provider B
HAT users
HAT users
HAT communities
HAT communities
provide free HAT; sell apps from storefront catalogue
Inbound/outbound API control
Legal, Technological compliance on DATA security, privacy, confidentiality control
Legal, Technological compliance on DATA security, privacy, confidentiality control
Storefront catalogue
Inbound/outbound API control
for purchase by other platform HAT users
pay for
pay for
give app revenue 100%
HAT Economic Model & Eco-system
(Who does what, who gets what)

(social enterprise)

provide free HAT; sell apps from storefront catalogue
give app revenue 100%
certification of developers, HPPs and apps
maintains store catalogue for all HATPDP installations
payment gateway for inter-platform payments
issues and manages inbound/outbound APIs
manages the universal HAT unique ID issuance
updates the HAT personal data platform (HATPDP) for the HAT platform provider
advises on economic and business models, pricing structures and charge policies
Platforms provide developers & makers with plugins, functionalities, middleware support
Platforms provide developers & makers with plugins, functionalities, middleware support
third party sets
third party Datasets
(run demonstrator)
Stakeholder community - Retail
Stakeholder community - health/Wellbeing/QS
Example application
Stakeholder community - big data, Analytics
Stakeholder community - social economy, collaborative consumption
Stakeholder community - mobility/Transportation
Example application
Example application
Example application
Example application
Stakeholder community - datasets to be linked with personal data to create applications and widgets
Stakeholder community - Middleware
Stakeholder community - Consultants - to help with transformation of businesses
Stakeholder community - Community of HAT members to make the HAT better!
policy makers
legal, technical and compliance policy on personal data
Improving HATPDP
New Business Models on the HAT
Digital Person Zeroes/data donors
Economic & Financial regulatory framework
New Businesses
Societal well-being
The HAT Project belongs to everyone!
Rolling out in late 2015/early 2016
Founding members welcomed
the first HAT Providers in UK and Singapore in 2015
Stakeholder community - data providers - IoT devices, Internet services
HAT Stakeholder communities .....
HAT data providers
(HAT-ready devices and services)
HAT application developers
(1) Inbound multi-sided market platform for raw vertical data supply
(2) Outbound multi-sided market platform for contextualised data demand
raw vertical data supply
contextualised data demand
data transformation & contextualisation
The HAT Personal Data Platform (HATPDP)
3 multi-sided markets (for monetisation of data)
(3) personal data supply and demand (inbound & outbound multi-sided market platform
HAT Platform Provider
Middleware developers
Third-party datasets
Service providers
HAT Multiple Multi-sided platforms
Contact us if you wish to be a HAT Platform provider where you are!
Thank you
stakeholder community: personal identity store
HAT Foundation
Full transcript