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Does a Fish Know its Wet?

Presentation given at ICEC 2012 about the media literacy course developed at Dalat Int'l School.
by

Karl Steinkamp

on 7 December 2012

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Transcript of Does a Fish Know its Wet?

Media Literacy Does a Fish Know it's Wet? By the time a person in America reaches the age of eighteen, they’ve spent about forty thousand hours consuming media versus about eight thousand with parents and four thousand hours at church, if they attended regularly The Message Behind the Movies In 2010 there were more households with TV's (98.9%) than indoor plumbing (98.8%) The Morton Report Red Pill: There is a billion dollar industry trying to make you unsatisfied with your life Red Pill: The news creates our reality but does not necessarily reflect reality Red Pill: Newspapers place the ads first and then fit the news copy around them. Red Pill: You are not the consumer you are the product Resources: ksteinkamp@dalat.org
Frank W Baker website (http://www.frankwbaker.com/default1.htm)
Common Sense Media (website)
Ted Baehr - Media Wise Family & Culture Wise Family
The Next Story - By Tim Challies Media Literacy: The ability to access, understand, analyze, evaluate, and create media in a variety of forms Core Concept #1 - All media is constructed
Core Concept #2 - Each medium has its own language and style
Core Concept #3 - People experience the same media message differently.
Core Concept #4 - All media has embedded values and points of view.
Core Concept #5 - Media messages are constructed to gain profit, power, and/or influence. • media bashing – saying that everything or all media or certain media such as main stream television and not public broadcasting television stations are bad.
• protectionist – our students must be protected from the media by removing it or them from its influence.
• only the study of television – media means more than television and includes film, the Internet as well as print media such as newspapers, books and magazines.
• only video production – media production can happen with any media including crayons or computers.
• only talking about specific issues – such as violence in the media, sexism or stereotyping in the media. What Media Literacy Is Not: Up to 51% of Christian college freshman will renounce their faith by the time they graduate Beyond Opinion: Living the Faith we Defend - Ravi Zacharias 500,000 studies done on the influence of media and only one stated that the media does not influence our behaviour Ted Baehr - Movie Guide Introduction
News Media
Visual Literacy
Propaganda
Advertising
Media Culture
TV & Movies
Social Media
Music
Conclusion Outline of Topics Red Pill: Milk is Bad for you. • What advertising teaches us:
to be consumers
that happiness can be bought
there are instant solutions to our problems
products can fulfill our deepest human needs. Totality of Advertising: Children see about 25,000 ads a year
In North America a person is averaging 3000+ advertising impressions a day • The Five Actions of the ML Definition:
• Access: Knowing how to search for and find relevant information, whether online or on a library shelf.
• Understand: Knowing how to decode and make sense of the way information is presented, whether reading text or "reading" the multimedia content of a Web page.
• Analyze: Examining the content to ascertain purpose, point of view, validity, and reliability.
• Evaluate: Determining the value of the content for you and for others.
• Create: Producing your own media messages, from letters to signs to videos and PowerPoint presentations, to Web pages and cell phone text messages. Commercialization of News vs Public Service Biblical Integration God is in control
Wise as serpent, innocent as doves Discernment Biblical Integration Created in the Image of God
Ecclesiastes 6:1-12 (Solomon - what truly satisfies)
Proverbs 31 - what is true beauty Red Pill: Reading beauty magazine makes you feel ugly Themes in Media:
1. Sexualization of women: sleeping around is something you want to attain. Women are to be used for sex. Women are objects (seen in movies, TV, music, advertising).
2. Teachers & Parents are Idiots. (music videos, movies & TV)
3. Money or what it can buy makes you happy. (advertising, music videos, movies & TV, consumption)
4. A person can give you fulfillment (romantic comedies) (movies & TV)
5. Infatuation is "love" (movies & TV)
6. Products can give you fulfillment (advertising, movies & tv, consumption)
7. Affairs / Adultery is better than marriage (TV, Movies)
8. Your body and the way you look are not good enough (Advertising)
9. You can solve problems through violence
10. The key aspect of "normalcy" found in TV, Movies, and Advertising.
a. What is normal on TV? Lieing, violence, happy endings, acceptance of destructive behavior,
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