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World Wide Rave

HIS415
by

Matthew Butler

on 28 April 2010

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Transcript of World Wide Rave

World Wide Rave
by David Meerman Scott Creating a worldwide buzz
using the internet and social
networking tools...
-Twitter
-Facebook
-YouTube Six Rules of Rave:
1. Nobody Cares About Your Products
2. No Coercion Required
3. Lose Control
4. Put Down Roots
5. Create triggers that encourage people
to share...
6. Point the world to your VIRTUAL
doorstep Problems: Non-Profit Organizations
Lack of funding
Lack of recognition
Economy Non-Profits and the Internet
Carbonrally.com
ZeroFootPrint.net
FreeRice.com
Solution:
Creat unique online application
“One of the best approaches for generating a World Wide Rave is to create a unique application, which is a great way to build your brand. Applications provide all users the choice to add features that are not part of the standard interface. This allows anybody to create applications to help friends share information in different ways” Solution:
Create YouTube Channel
350.org
Free, easy to set up, and can
be seen by millions of viewers How a non-profit organization can
create a global buzz Reflection:
How does this relate to being
a marketing major?
Full transcript