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LISTING YOUR PROPERTY

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on 23 April 2018

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Transcript of LISTING YOUR PROPERTY

LISTING AND MARKETING YOUR PROPERTY
with the
We are real estate professionals, dedicated to providing you with world class service and a smooth path to the completion of your next move.

LISTINGS
BY THE NUMBERS
PRICING
Our
Approach
PROMOTION
PRESENTATION
Days on Market
6
Average
109%
FAIR MARKET
VALUE
WHEN
TO LIST
The real estate market has a well-established ebb and flow, so it's critical to strategize for the season when you're planning to list.
PRICING
YOUR PROPERTY
BUYER
ACTIVITY
ESTABLISHING
LIST PRICE
CONDITION
FEATURES
LOCATION
COMPARATIVE MARKET ANALYSIS (CMA)
PRESENTING
YOUR HOME
REPAIRS AND RENOVATIONS
DECLUTTERING AND STAGING
PROMOTING
THE LISTING
In 2017, the National Association of REALTORS® polled agents on the value of a staged listing and found:
77%
report that staging helps
buyers visualize
the home as their own
62%
say that staging
reduces the numbers
of days on market
93%
of agents recommend sellers
declutter their home
before they list
OUR GLOBAL
DIGITAL REACH
200+
followers
Matterport
3D Tours
Our team of professional vendors can provide repairs and updates to increase the return on investment on your property.
It's critical that the first impression showcases your home's best attributes. A clean, decluttered, and staged property appeals to buyers and allows them to imagine their own lives in the home.
FOR SUCCESS
STAGED
Multiple Listing Service - coverage on all local brokerages and:
SOCIAL
MEDIA
Digital marketing is our most effective tool for contacting potential buyers. We utilize targeted campaigns to directly reach buyers and their agents.
LISTING
MATERIALS
We utilize a variety of tools including HDR photography, Matterport digital tours, drone footage, and printed materials to effectively convey the features of your property to potential buyers.
SELLER
SUPPORT
SOLD
BY THE
Critical to establish a list price to create traffic
Buyers are educated and prepared
Goal is to secure buyer in first week
Next steps
What are your goals?
List Price
OVER
20
Listings
per Year
SELLER LISTING LAUNCH
The Power of Photography
Showcase your home's best attributes
A Comprehensive Marketing Strategy
Day One
Market Ready Day One
Ongoing Communication
Providing you regular market updates, reports and buyer feedback
Recap Slide
Priced Right
Our clients say it best!
www.zillow.com/profile/Mike-and-Susie-Beck/#reviews
The
top 1%
of all John L. Scott Agents
Voted '
Best of Redmond
' in the Redmond Reporter
Mike, Susie, & Katie Beck
Beck Real Estate Group
Mike:
mikebeck@johnlscott.com
425-785-3519
Susie:
susiebeck@johnlscott.com
425-785-7445
Katie:
katiebeck@johnlscott.com
425-466-3427
Web:
redmondhomesales.com
Mobile App:
jlsapp.com/katiebeck
Office address:
16564 Cleveland Street Suite H
Redmond, WA 98052
Office Phone:
425-883-6464
Priced Right
Largest pool of prospective buyers that will view your property when priced at Fair Market Value
Prospective buyers when priced 5% above
Prospective buyers when priced 10% above
Tour home
Goal setting - wants/needs

Strategy/timeline
Review listing agreement
Sign paperwork
Home Assessment
Budget Assessment
Contractor Recommendations
Pre-Inspection

• Declutter, clean, stage
• Additional inspections
• Prepare for photos
+ Schedule photographer
+ Input listing data
+ Photo/video/matterport shoot
• Sellers finish Form 17, FIRPTA
+ Order Sign Installation
+ Reassess price
+ Caption/marketing remarks
+ Fliers/feature cards
+ Activate MLS
+ Sign and keybox
+ Boost social media
• Keep things tidy
+ Hold open house

+ Offer spreadsheet
+ Negotiations
• Accept offer

+ Beck Group Task • Seller Task
Contact us
www.facebook.com/RedmondRealtors/
SELLER
SUPPORT
Full transcript