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Transcript of TIME Magazine
covering what's important
conquering social media/synthesizing
more constant news stream
know your audience -lingo
The Millennials are the younger, more liberal generation.
'They are more ethnically and racially diverse than older adults. They’re less religious, less likely to have served in the military, and are on track to become the most educated generation in American history.”'
"Not how much information they put into the covers, but how much information they got into the minds of their readers"
–Henry Luce and Briton Haden
Consumers have still not recovered from the recession
Interest rates remain low
Time Inc. has acquired American Express Publishing Corp.
first publishing company to take carbon emission inventory
Reduced suppliers' carbon emissions by 20%
"please recycle" piece on the bottom of one of the first few pages
turning to a more digital form of publication
Print Magazine Sales are continuously decreasing
Digital Sales have doubled
Internet Access growing
Smartphone, Tablet Sales Increasing, surpassing PCs in 2013
Legal | Regulatory | Political trends
cautiously playing by ethics law
using sources correctly
Increase in Higher Education
More people are going to college than ever before.
"39.6% of all young adults ages 18 to 24, were enrolled in either a two- or four-year college in October 2008" (Taylor, Paul et. all)
PewTrends also reports a dramatic increase in the percentage of Asian-American population within the United States
Media Shield Law
President Suharto Lawsuit
National security -Snowden Scandal
What is more relevant to you?
Love, TIME Magazine.
Increase online presence
Emphasis on Sustainability and the economy through articles and highlights
TED Talk Collaboration and interactive forum
TIME + Universities