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TIME Magazine

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Ali Boden

on 18 September 2013

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Transcript of TIME Magazine

Social | Cultural
covering what's important

conquering social media/synthesizing

more constant news stream

know your audience -lingo

Demographic Trends
The Millennials are the younger, more liberal generation.

'They are more ethnically and racially diverse than older adults. They’re less religious, less likely to have served in the military, and are on track to become the most educated generation in American history.”'

"Not how much information they put into the covers, but how much information they got into the minds of their readers"

–Henry Luce and Briton Haden
TIME Magazine
Economic Trends
Consumers have still not recovered from the recession

Interest rates remain low

Time Inc. has acquired American Express Publishing Corp.
Natural Trends
first publishing company to take carbon emission inventory

Reduced suppliers' carbon emissions by 20%

"please recycle" piece on the bottom of one of the first few pages

turning to a more digital form of publication
Technological Trends
Print Magazine Sales are continuously decreasing

Digital Sales have doubled

Internet Access growing
9.1% increase

Smartphone, Tablet Sales Increasing, surpassing PCs in 2013
Legal | Regulatory | Political trends
cautiously playing by ethics law

avoiding scandal

covering controversy

using sources correctly

Increase in Higher Education
More people are going to college than ever before.

"39.6% of all young adults ages 18 to 24, were enrolled in either a two- or four-year college in October 2008" (Taylor, Paul et. all)
PewTrends also reports a dramatic increase in the percentage of Asian-American population within the United States
Media Shield Law

President Suharto Lawsuit

National security -Snowden Scandal

Associated Press

What is more relevant to you?
Love, TIME Magazine.
Now what?
Increase online presence

Emphasis on Sustainability and the economy through articles and highlights

TED Talk Collaboration and interactive forum

TIME + Universities
Full transcript